Summary
With a share of 4% in 2014, the furniture and floor coverings market is set to witness a CAGR of 4.65% over the forecast period, to reach retail sales of ZAR48 billion by 2019. The South African residential property market is well balanced with enough buyers and sellers which provides the necessary impetus to drive the sales of the furniture and floor coverings market. Per capita spending on furniture and floor coverings is forecast to reach a CAGR of 3.3% over the next five years.
Key Findings
Furniture is expected to remain the largest category during the forecast period.
Home furniture and homewares retailers account for 69.8% of the total sales of furniture and floor coverings
Sales through online channel are gaining momentum and are expected to grow at a CAGR of 22% during 2014-2019.
Synopsis
Furniture and Floor Coverings Retailing in South AfricaMarket Summary and Forecasts is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019
Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers
An overview of key furniture and floor coverings retailers operating across South Africa and their presence across distribution channels
Reasons To Buy
Gain a comprehensive knowledge on furniture and floor coverings sector in the South Africa retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market
Analysis of key international and domestic players operating in the furniture and floor coverings market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1. Introduction
1.1 What is this Report About?
2. Executive Summary and Outlook
3. Market Context
3.1 Retail Scenario in South Africa
3.1.1 Stable economic conditions bode well for retailers
3.1.2 Being a consumption led economy augurs well for retailers
3.1.3 Services sector is the major sector for employment
3.1.4 Unemployment and labor unrest pose a challenge to the countrys economy
3.1.5 Rising inflation rates - a key concern for retailers
3.1.6 Steady rise in consumption expenditure- an opportunity for retailers
3.1.7 Increasing urbanization offers growth opportunities for retailers
3.2 A major chunk of the population are young - a positive scenario for retail
4. South African Shoppers
4.1 South Africa presents more challenges than opportunities to newcomers
4.2 M-commerce on a rise as consumers increasingly adopt smartphones
4.3 Demand for private labels on a rise
4.4 Rising HNWI and aspirational middle class will support growth
4.5 Inbound tourism to boost retail sales
5. Doing Business in South Africa
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Africa
6. Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Furniture and Floor Coverings
6.2 Furniture and Floor Coverings Category Overview
6.2.1 Furniture and Floor Coverings by Channel
6.2.2 Furniture and Floor Coverings by Category
6.3 Furniture and Floor Coverings Category Analysis
6.3.1 Floor Coverings
6.3.2 Furniture
6.4 Major Retailers
6.4.1 Furniture and Floor Coverings
7. Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: South Africa Furniture and Floor Coverings Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 2: South Africa Furniture and Floor Coverings Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 3: South Africa Furniture and Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: South Africa Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: South Africa Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2009-2019
Table 6: South Africa Furniture and Floor Coverings Retail Sales (ZAR mn), by Category, 2009-2014
Table 7: South Africa Furniture and Floor Coverings Retail Sales Forecast (ZAR mn), by Category 2014-2019
Table 8: South Africa Furniture and Floor Coverings Retail Sales (US$ mn), by Category, 2009-2014
Table 9: South Africa Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: South Africa Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2009-2019
Table 11: South Africa Floor Coverings Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 12: South Africa Floor Coverings Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 13: South Africa Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: South Africa Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: South Africa Floor Coverings Retail Segmentation, by Channel Group, 2009-2019
Table 16: South Africa Furniture Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 17: South Africa Furniture Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 18: South Africa Furniture Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: South Africa Furniture Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: South Africa Furniture Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Furniture and Floor Coverings Retailers in South Africa
Table 22: South Africa Exchange Rate ZAR-USD (Annual Average), 2009-2014
Table 23: South Africa Exchange Rate ZAR-USD (Annual Average), 2015-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Gross Domestic Savings (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of South Africa (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (ZAR), 2006 and 2014
Figure 17: Per Capita Spend (ZAR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Challenges outweigh the opportunities present in the South African market
Figure 19: Mobile shopping on the rise
Figure 20: Private labels rise on the back of high unemployment and low household income
Figure 21: Tourist arrivals to South Africa, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in South Africa
Figure 23: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (ZAR billion, %) of Furniture and Floor Coverings 2014-2019
Figure 25: Spend per Head on Furniture and Floor Coverings 2014 and 2019
Figure 26: Online Spend in Furniture and Floor Coverings 2014-2019
Figure 27: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
Figure 28: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
Figure 29: South Africa Furniture and Floor Coverings Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 30: South Africa Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: South Africa Furniture and Floor Coverings Retail Sales and Forecast (ZAR mn), by Category Group, 2009-2019
Figure 32: South Africa Furniture and Floor Coverings Retail Market Dynamics, by Category 2009-2019
Figure 33: South Africa Floor Coverings Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 34: South Africa Furniture Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology
