About Augmented Reality
AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.
Technavio’s analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Apple
• Atheer Labs
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Cinoptics
• DAQRI
• HTC
• Meta
• NGRAIN
• Laster Technologies
• Lumus
• ODG
• Optinvent
• Qualcomm
• Rockwell Collins
• Sensics
• Sieko Epson
• Technical Illusions
• Thales
• Total Immersion
• Vuzix
• WeAR Studio
• Wikitude
• Zappar
Other prominent vendors
• Abbott Vascular
• Abiomed
• AtriCure
• Biosensors International
• Biotronik
• BioVentrix
• C. R. Bard
Market driver
• Increasing dependence on apps and proliferation of AR apps for numerous activities
• For a full, detailed list, view our report
Market challenge
• Lack of AR content
• For a full, detailed list, view our report
Market trend
• Use of SLAM technology
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Definitions
• End-user segments
• Base year and forecast period
• Market size calculation and segmentation
• Common currency conversion rates
• Vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Market overview
PART 05: Technology life cycle
PART 06: Market landscape
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by product
• Global AR market by mobile devices
• Global AR market by smart glasses
• Global AR market by HMDs
PART 08: Market segmentation by end-user
• Global mobile devices by end-user
• Global smart glasses by end-user
• Global HMDs by end-user
PART 09: Geographical segmentation
• Mobile devices
• HMDs
• Smart glasses
PART 10: Market drivers
• Increasing dependence on apps and proliferation of AR apps for numerous activities
• Use of AR technology for effective advertising
• Adoption of the crowdfunding strategy
• Growing interest has increased the number of developers
• Growing integration of AR in mobile devices and declining ASP of AR hardware
• Large-scale workforce automation
PART 11: Impact of drivers
PART 12: Market challenges
• Hardware limitations
• Lack of AR content
• Stringent government regulations
• Connectivity issues, low awareness, and high user expectations impacting AR adoption
• Low value addition of smart glasses to consumers
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Use of SLAM technology
• Emergence of depth-sensing cameras
• Development of pico projectors
• Technological advances in the field of AR
PART 15: Vendor landscape
• Competitive scenario
• Market vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Ecosystem of global AR market
Exhibit 02: Classification of mobile devices
Exhibit 03: AR market size calculation
Exhibit 04: Key countries in global AR market
Exhibit 05: Currency exchange rates 2013-2015
Exhibit 06: Vendor offerings in global AR market 2016
Exhibit 07: Technology life cycle of AR
Exhibit 08: Global AR Market 2016-2021 ($ billions)
Exhibit 09: Global AR market by product 2016-2021 (% share)
Exhibit 10: Global AR market by mobile devices 2016-2021 ($ billions)
Exhibit 11: Global AR market for smart glasses 2016-2021 ($ billions)
Exhibit 12: Global AR market by smart glasses 2016-2021 (millions of units)
Exhibit 13: Global AR market by HMDs 2016-2021 ($ billions)
Exhibit 14: Global AR market by HMDs 2016-2021 (millions of units)
Exhibit 15: Global mobile devices by end-user 2016-2021 (% share)
Exhibit 16: Global mobile devices by enterprises 2016 (% share)
Exhibit 17: Global smart glasses by end-user 2016-2021 (% share)
Exhibit 18: Global HMDs by enterprises 2016-2021 (% share)
Exhibit 19: Key applications of HMDs in defense sector
Exhibit 20: Key benefits of HMDs in healthcare sector
Exhibit 21: Key applications of HMDs in industrial operations
Exhibit 22: Global AR market by geography 2016-2021 (% share)
Exhibit 23: Global AR market by geography 2016-2021 ($ billions)
Exhibit 24: Global mobile devices by geography 2016-2021 ($ millions)
Exhibit 25: Global HMDs by geography 2016-2021 ($ millions)
Exhibit 26: Global smart glasses by geography 2016-2021 ($ millions)
Exhibit 27: Mobile app market by region 2016 and 2021 (% share)
Exhibit 28: Impact of drivers
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Cinoptics: End markets served
Exhibit 31: ODG: Key sectors served
Exhibit 32: Sensics: End markets served
