About B2B
B2B media refers to the communication channel between the vendors and their customers. For a B2B vendor, the customer cannot necessarily be a consumer. Business organizations constitute the customers of B2B vendors and require a different media mix to get business from them. For instance, if a vendor has to pitch in for hydraulic hose pipes, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors, who work in the same field. In contrast, the home owner will care little about the technicalities in the manufacturing of hose pipes that are being used in the garden.
Technavio’s analysts forecast the global business-to-business (B2B) media market to grow at a CAGR of 1.65% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global business-to-business (B2B) media market for 2016-2020. To calculate the market size, the report considers the revenue generated from B2B media spending.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Business-To-Business (B2B) Media Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Bloomberg
• IBM
• Oracle
• SAP
Other prominent vendors
• 3M
• Archer Daniels midland
• Broad Vision
• Experian data quality
• Facebook
• Google
• Home Depot
• Insite software
• Intershop
• Kentico
• Microsoft
• Netsuite
• Shop Visible
• Thomson Reuters
• Wolters Kluwer
Market driver
• Smaller target audience
• For a full, detailed list, view our report
Market challenge
• Decreasing personal relationships
• For a full, detailed list, view our report
Market trend
• Increased investments in data analytics
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Global B2B media market by type
• Global B2B media market by events
• Global print B2B media market
• Global digital B2B media market
• Global B2B media market by business information
• Market attractiveness
• Segment comparison analysis
PART 07: Market segmentation by application
• Global B2B media market by application
• Global B2B media market in business services
• Global B2B media market in IT
• Global B2B media market in retail
• Global B2B media market in finance
• Market attractiveness
• Segment comparison analysis
PART 08: Geographical segmentation
Global B2B media market by geography
• B2B media market in Americas
• B2B media market in EMEA
• B2B media market in APAC
• Market attractiveness
• Segment comparison analysis
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation of global B2B media market
Exhibit 02: Global B2B media market 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global B2B media market by type 2015
Exhibit 05: Global B2B media market by type 2020
Exhibit 06: Global B2B media market by events 2015 ($ billions)
Exhibit 07: B2B companies: Major objectives behind events hosting 2015
Exhibit 08: Global print B2B media market 2015-2020 ($ billions)
Exhibit 09: Global digital B2B media market 2015-2020 ($ billions)
Exhibit 10: Top social media sites used by B2B and B2C companies 2015
Exhibit 11: Global B2B media market by business information 2015-2020 ($ billions)
Exhibit 12: Market attractiveness of global B2B media market by type 2015-2020
Exhibit 13: Global B2B media market: Growth rate of segments by type 2015-2020 ($ billions)
Exhibit 14: Global B2B media market: CAGR comparison by type (2015-2020)
Exhibit 15: Global B2B media market by application 2015
Exhibit 16: Global B2B media market by application 2020
Exhibit 17: Global B2B media market in business services 2015-2020 ($ billions)
Exhibit 18: Global B2B media market in IT 2015-2020 ($ billions)
Exhibit 19: Global B2B media market in retail 2015-2020 ($ billions)
Exhibit 20: Global B2B media market in finance 2015-2020 ($ billions)
Exhibit 21: Global B2B media market: Market attractiveness by application 2015-2020
Exhibit 22: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
Exhibit 23: Global B2B media market: CAGR comparison by application 2015-2020
Exhibit 24: Global B2B media market by geography 2015
Exhibit 25: Global B2B media market by geography in 2020
Exhibit 26: B2B media market in Americas 2015-2020 ($ billions)
Exhibit 27: B2B media market in EMEA 2015-2020 ($ billions)
Exhibit 28: B2B media market in APAC 2015-2020 ($ billions)
Exhibit 29: Global B2B media market: Market attractiveness by geography 2015-2020
Exhibit 30: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
Exhibit 31: Global B2B media market: CAGR comparison by geography 2015-2020
Exhibit 32: Global B2B media market: Top 10 countries by revenue 2015
Exhibit 33: Global B2B media market: Top 10 countries by market share and revenue 2015
Exhibit 34: Top B2B content marketing techniques in terms of penetration
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges
