About the Global Deodorant Market
Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.
To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.
Technavio’s analysts forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Deodorant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Avon
• Beiersdorf
• Colgate-Palmolive
• Henkel
• P&G
• Unilever
Other prominent vendors
• Adidas
• CavinKare
• Chanel
• Christian Dior
• Church & Dwight
• Estee Lauder
• Godrej Consumer Products
• Hypermarcas
• Kao
• Lion
• L'Oreal
• McNroe
• Playboy
• Raymond
• Revlon
• Shekofa Kish
• Shiseido
• Tom's of Maine
• TTK Healthcare
• Verdan Sarl
• Vini Group
• Yardley of London
Market driver
• Increasing concern about hygiene among consumers
• For a full, detailed list, view our report
Market challenge
• Concerns related to toxicity of chemicals
• For a full, detailed list, view our report
Market trend
• Demand for organic and natural deodorant products
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by product type
• Global deodorant market by product type 2015-2020
• Global spray deodorant market
• Global roll-on deodorant market
• Global stick and solid deodorant market
• Global other deodorants market
PART 07: Market segmentation by distribution channel
• Segmentation of market by distribution channel
PART 08: Geographical segmentation
• Global deodorant market by geography 2015-2020
• Deodorant market in Europe
• Deodorant market in Americas
• Deodorant market in APAC
• Deodorant market in MEA
PART 09: Key leading countries
• US
• Germany
• Japan
PART 10: Market drivers
• Increasing concern about hygiene among consumers
• Demand for antiperspirants
• Increasing demand for male grooming products
• Demand for multifunctional deodorants
PART 11: Impact of drivers
PART 12: Market challenges
• Concerns related to toxicity of chemicals
• Threat from counterfeit deodorant products
• Environmental impact of deodorants
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Demand for organic and natural deodorant products
• Limited edition deodorant collections to boost sales
• New deodorant product formulations
PART 15: Vendor landscape
• Competitor landscape
• Key market vendors
• Avon Products
• Beiersdorf
• Colgate-Palmolive
• Henkel
• P&G
• Unilever
• Other prominent vendors
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation by product type:
Exhibit 02: Market segmentation by geography
Exhibit 03: Product offerings
Exhibit 04: Global deodorant market 2015
Exhibit 05: Global deodorant market 2015-2020 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Segmentation of global deodorant market by product type 2015 and 2020
Exhibit 08: Segmentation of global deodorant market by product type 2015-2020 ($ billions)
Exhibit 09: Global spray deodorant market 2015-2020 ($ billions)
Exhibit 10: Global roll-on deodorant market 2015-2020 ($ billions)
Exhibit 11: Global stick and solid deodorant market 2015-2020 ($ billions)
Exhibit 12: Global other deodorants market 2015-2020 ($ billions)
Exhibit 13: Segmentation of global deodorant market by distribution channel 2015
Exhibit 14: Segmentation of global deodorant market by geography 2015 and 2020
Exhibit 15: Segmentation of global deodorant market by geography 2015-2020 ($ billions)
Exhibit 16: Deodorant market in Europe 2015-2020 ($ billions)
Exhibit 17: Deodorant market in Americas 2015-2020 ($ billions)
Exhibit 18: Deodorant market in APAC 2015-2020 ($ billions)
Exhibit 19: Deodorant market in MEA 2015-2020 ($ billions)
Exhibit 20: Key leading countries
Exhibit 21: Global male grooming market 2012-2020 ($ billions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Competitor benchmarking: Key vendors 2015
Exhibit 25: Avon Products: Business segmentation by revenue 2015
Exhibit 26: Avon Products: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 27: Avon Products: Geographical segmentation by revenue 2015
Exhibit 28: Beiersdorf: Business segmentation by revenue 2015
Exhibit 29: Beiersdorf: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 30: Beiersdorf: Geographical segmentation by revenue 2015
Exhibit 31: Colgate-Palmolive: Business segmentation by revenue 2015
Exhibit 32: Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 33: Colgate-Palmolive: Geographical segmentation by revenue 2015
Exhibit 34: Henkel: Business segmentation by revenue 2015
Exhibit 35: Henkel: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 36: Henkel: Geographical segmentation by revenue 2015
Exhibit 37: P&G: Business segmentation by revenue 2015
Exhibit 38: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 39: P&G: Geographical segmentation by revenue 2015
Exhibit 40: Unilever: Business segmentation by revenue 2015
Exhibit 41: Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 42: Unilever: Geographical segmentation by revenue 2015
