About Digital Marketing
Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.
Technavio’s analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital marketing spending market for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in digital media.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• AT&T
• Comcast
• General Motors
• P&G
• Verizon
Other prominent vendors
• American Express
• Fiat Chrysler
• Ford
• Johnson & Johnson
• JPMorgan Chase
• L'Oréal
• Nissan
• Pfizer
• Toyota
• Unilever
• Volkswagen
• Walt Disney
Market driver
• Global digital transformation
• For a full, detailed list, view our report
Market challenge
• Prone to cyber crimes
• For a full, detailed list, view our report
Market trend
• Dominance of mobile devices
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Numerical figures
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Global digital marketing spending market by type
• Global digital marketing spending market by search ads
• Global digital marketing spending market by display ads
• Global digital marketing spending by social media
• Global digital marketing spending by e-mail marketing
• Market attractiveness of digital marketing spending by type
PART 07: Market segmentation by device
• Global digital marketing spending market by device
• Global digital marketing spending market by desktop computers
• Global digital marketing spending market by mobile devices
PART 08: Geographical segmentation
• Segmentation of global digital marketing spending market by geography
• Digital marketing spending market in Americas
• Digital marketing spending market in EMEA
• Digital marketing spending market in APAC
• Market attractiveness of digital marketing spending by geography
PART 09: Key leading countries
• Key leading countries of global digital marketing spending market
PART 10: Market drivers
• Global digital transformation
• Increased credibility
• Higher accessibility
• Growing proliferation of digital marketing software
• Growth in online video viewership
• Growth in real-time bidding
• Increased popularity of social media inventory
• Increasing demand for real-time analytics
PART 11: Impact of drivers
PART 12: Market challenges
• No short-term ROI
• Prone to cyber crimes
• Requirement of skilled workforce
• Lack of efficient data management
• Barriers to adopting digital marketing solutions among SMEs
• Lack of proper coordinated marketing strategy
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Dominance of mobile devices
• Advanced targeting options
• Marketing automation
• New payment methods
• Growing demand for digital marketing solutions in developing countries
PART 15: Vendor landscape
• Competitive scenario
• Summary of key figures
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
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List of Exhibits
Exhibit 01: Overview of global digital marketing spending market
Exhibit 02: Global digital marketing spending market size 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global digital marketing spending market by type 2015
Exhibit 05: Segmentation of global digital marketing spending market by type 2020
Exhibit 06: Global digital marketing spending market by search ads 2015-2020 ($ billions)
Exhibit 07: Global digital marketing spending market by display ads 2015-2020 ($ billions)
Exhibit 08: Global digital marketing by social media 2015-2020 ($ billions)
Exhibit 09: Global digital marketing spending by e-mail marketing 2015-2020 ($ billions)
Exhibit 10: Market attractiveness of digital marketing spending by type 2015-2020
Exhibit 11: Global digital marketing spending market by device 2015 and 2020
Exhibit 12: Global digital marketing spending market by desktop computers 2015
Exhibit 13: Global shipments of desktop computers, smartphones, and tablets 2011-2015 (millions of units)
Exhibit 14: Global digital marketing spending market by mobile devices 2015
Exhibit 15: Mobile advertising and social media mobile advertising revenue 2014-2020 ($ millions)
Exhibit 16: Segmentation of global digital marketing spending market by geography 2015
Exhibit 17: Segmentation of global digital marketing spending market by geography 2020
Exhibit 18: Digital marketing spending market in Americas 2015-2020 ($ billions)
Exhibit 19: Digital marketing spending market in EMEA 2015-2020 ($ billions)
Exhibit 20: Digital marketing spending market in APAC 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of digital marketing spending by geography 2015-2020
Exhibit 22: Key leading countries of global digital marketing spending market 2015
Exhibit 23: Top 10 countries of global digital marketing spending market by revenue in 2015
Exhibit 24: Key leading countries: Segmentation by revenue ($ billions)
Exhibit 25: Impact of drivers
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Company details
Exhibit 28: Other prominent vendors
Exhibit 29: Summary of key figures ($ billions)
Exhibit 30: Summary of country figures ($ billions)
