TechNavio's analysts forecast the Global Digital Media Advertisement market to grow at a CAGR of 12.37 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing penetration of broadband. The Global Digital Media Advertisement market has also been witnessing the increasing acceptance of mobile advertisements. However, the unavailability of high-speed broadband could pose a challenge to the growth of this market.
TechNavio's report, the Global Digital Media Advertisement Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Digital Media Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space are Google Inc., Yahoo Inc., Facebook Inc., and Microsoft Corp.
The other vendors mentioned in the report are AOL Inc., Specific Media Inc., 24/7 Real Media Inc., Tribal Fusion Inc., Pulse 360 Inc.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
04.1 Digital Media Advertisements
04.2 Market Size and Market Forecast
04.3 Global Digital Media Advertisement Market by Classification
04.4 Global Digital Advertising Market by End-user Segmentation
04.5 Five Forces Analysis
05. Geographical Segmentation
05.1 Digital Media Advertisement Market Forecast by Geography
06. Key Leading Countries
US
Japan
UK
07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 Google Inc.
Business Overview
SWOT Analysis
14.2 Yahoo Inc.
Business Overview
SWOT Analysis
14.3 Facebook Inc.
Business Overview
SWOT Analysis
14.4 Microsoft Corp.
Business Overview
SWOT Analysis
15. Other Reports in this Series
List of Exhibits:
Exhibit 1: Classification of Digital Media Advertisements
Exhibit 2: Global Digital Media Advertisement Market 2012–2016 (US$ billion)
Exhibit 3: Global Digital Media Advertisement Market by Classification 2012 (percentage)
Exhibit 4: Global Digital Media Advertisement Market by End-user Segmentation 2012 (percentage)
Exhibit 5: Global Digital Media Advertisement Market by Geographical Segmentation 2012
Exhibit 6: Global Digital Media Advertisement Market by Geographical Segmentation 2012–2016 (US$ billion)
Exhibit 7: Global Digital Media Advertisement Market by Vendor Share 2012
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