Global Digital Media Advertisement Market 2012-2016

Global Digital Media Advertisement Market 2012-2016

Category : ICT & Media

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TechNavio's analysts forecast the Global Digital Media Advertisement market to grow at a CAGR of 12.37 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing penetration of broadband. The Global Digital Media Advertisement market has also been witnessing the increasing acceptance of mobile advertisements. However, the unavailability of high-speed broadband could pose a challenge to the growth of this market. 
TechNavio's report, the Global Digital Media Advertisement Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Digital Media Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space are Google Inc., Yahoo Inc., Facebook Inc., and Microsoft Corp.
The other vendors mentioned in the report are AOL Inc., Specific Media Inc., 24/7 Real Media Inc., Tribal Fusion Inc., Pulse 360 Inc.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

 

01. Executive Summary

02. Introduction

03. Market Coverage


Market Overview

Key Offerings

04. Market Landscape

04.1 Digital Media Advertisements

04.2 Market Size and Market Forecast

04.3 Global Digital Media Advertisement Market by Classification

04.4 Global Digital Advertising Market by End-user Segmentation

04.5 Five Forces Analysis

05. Geographical Segmentation

05.1 Digital Media Advertisement Market Forecast by Geography

06. Key Leading Countries


US

Japan

UK

07. Vendor Landscape

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis


14.1 Google Inc.

Business Overview

SWOT Analysis

14.2 Yahoo Inc.

Business Overview

SWOT Analysis

14.3 Facebook Inc.

Business Overview

SWOT Analysis

14.4 Microsoft Corp.

Business Overview

SWOT Analysis

15. Other Reports in this Series



List of Exhibits:

Exhibit 1: Classification of Digital Media Advertisements

Exhibit 2: Global Digital Media Advertisement Market 2012–2016 (US$ billion)

Exhibit 3: Global Digital Media Advertisement Market by Classification 2012 (percentage)

Exhibit 4: Global Digital Media Advertisement Market by End-user Segmentation 2012 (percentage)

Exhibit 5: Global Digital Media Advertisement Market by Geographical Segmentation 2012

Exhibit 6: Global Digital Media Advertisement Market by Geographical Segmentation 2012–2016 (US$ billion)

Exhibit 7: Global Digital Media Advertisement Market by Vendor Share 2012



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