About Digital Out-Of-Home (OOH)
Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.
Technavio’s analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• OUTFRONT Media
Other prominent vendors
• Adams Outdoor Advertising
• Adspace Digital Mall Network
• AirMedia
• Captivate Network
• Daktronics
• DDI Signs
• ExterionMedia
• IDI
• nycaMedia
• Plan B Media
• RMG Networks
• Stroer Media
• V Media
• VGI Global Media
• VisionChina Media
Market driver
• Increased acceptance of audio-visual advertising
• For a full, detailed list, view our report
Market challenge
• Lack of adequate measuring tools
• For a full, detailed list, view our report
Market trend
• Increase in spending from FMCG industry
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Segmentation of global digital OOH advertising market by type
• Global digital OOH advertising by digital billboards
• Global digital OOH video advertising
• Global digital OOH ambient advertising
• CAGR comparison by type of ads
PART 07: Market segmentation by venue
• Global digital OOH advertising market segmentation by venue
• In-store advertising
• Outdoor advertising
• Global digital OOH advertising market by in-store advertising
• Global digital OOH advertising market by outdoor advertising
• CAGR comparison by venue of ads
PART 08: Market segmentation by application
• Global digital OOH advertising market by application
• Global retail digital OOH advertising market
• Global recreation digital OOH advertising market
• Global banking digital OOH advertising market
• Global transportation digital OOH advertising market
• Global education digital OOH advertising market
• CAGR comparison by type of ads
PART 09: Geographical segmentation
• Global digital OOH advertising market by geography
PART 10: Key leading countries
PART 11: Market drivers
• Decrease in the cost of digital screens
• Increased acceptance of audio-visual advertising
• Rapid decline of physical billboards
• Effective means of communication
PART 12: Impact of drivers
PART 13: Market challenges
• Threat from mobile advertising
• Lack of adequate measuring tools
• Strict regulations
• High implementation cost for delayed ROI
• PART 14: Impact of drivers and challenges
PART 15: Market trends
• Increase in spending from FMCG industry
• Shifting media landscape
• Innovative ways of targeting consumers
• Development of measurement tools
PART 16: Technological trends
• Augmented reality
• Augmented outdoor
• Autostereoscopic 3D screens
• Bluetooth
• Directional audio
• Gesture-based interaction
• Interactive voice response
• Multi-touch display
• Near-field communication
• Organic LED
• Oohgle
• Paper memory code
• Quick response codes
• Sociable media
• Streaming OOH
• Visual search
• Whispering windows
PART 17: Vendor landscape
• Competitive scenario
• Vendors
• Key highlights
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Market overview
Exhibit 03: Global digital OOH advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Segmentation of global digital OOH advertising market by type 2015
Exhibit 06: Segmentation of global digital OOH advertising market by type 2020
Exhibit 07: Global digital OOH advertising by digital billboards 2015-2020 ($ millions)
Exhibit 08: Prime factors influencing shift toward digital OOH advertising 2015
Exhibit 09: Global digital OOH video advertising 2015-2020 ($ millions)
Exhibit 10: Global digital OOH ambient advertising 2015-2020 ($ millions)
Exhibit 11: YoY growth rate comparison in digital OOH advertising market by type of ads 2015-2020 ($ billions)
Exhibit 12: CAGR comparison on types of digital OOH 2016-2020
Exhibit 13: Global digital OOH advertising market segmentation by venue 2015
Exhibit 14: Global digital OOH advertising market by venue 2020
Exhibit 15: Global digital OOH advertising market by in-store advertising 2015-2020 ($ billions)
Exhibit 16: Global digital OOH advertising market by outdoor advertising 2015-2020 ($ billions)
Exhibit 17: YoY growth rate comparison in digital OOH advertising market by venue of ads 2015-2020 ($ billions)
Exhibit 18: CAGR comparison on different venues of digital OOH 2016-2020
Exhibit 19: Global digital OOH advertising market by application 2015 ($ billions)
Exhibit 20: Global digital OOH advertising market by application 2020 ($ billions)
Exhibit 21: Global retail digital OOH advertising market 2016-2020 ($ billions)
Exhibit 22: Global recreation digital OOH advertising market 2016-2020 ($ billions)
Exhibit 23: Global banking digital OOH advertising market 2016-2020 ($ billions)
Exhibit 24: Global transportation digital OOH advertising market 2016-2020 ($ billions)
Exhibit 25: Global education digital OOH advertising market 2016-2020 ($ billions)
Exhibit 26: CAGR comparison of global digital OOH advertising market by type of ads 2015-2020 ($ billions)
Exhibit 27: CAGR comparison of applications of Digital OOH 2016-2020
Exhibit 28: Global digital OOH advertising market by geography 2015
Exhibit 29: Key leading countries in 2015
Exhibit 30: Key facts for the key leading country in the digital OOH advertising market
Exhibit 31: Top 10 countries of digital OOH advertising market in 2015
Exhibit 32: Key leading countries in 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Key highlights
Exhibit 36: Other prominent vendors
