About Global Dishwashing Detergent Market
The global dishwashing detergent market is largely characterized by the presence of P&G, Unilever, Henkel, Reckitt Benckiser, and Colgate-Palmolive, which, together, accounted for a significant share (46.26%) of the market in 2015. The market is largely dominated by established vendors, and it might favor small players that could stay invested for a longer period and sustain against the scale of economies of the big box home care players.
Technavio’s analysts forecast the global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Dishwashing Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Colgate-Palmolive
• Henkel
• P&G
• Reckitt Benckiser
• Unilever
Other prominent vendors
• Bombril
• Church & Dwight
• Godrej Consumer Products
• Goodmaid Chemicals
• Kao
• McBride
• Rohit Surfactants
• SC Johnson & Son
• Seventh Generation
• The Clorox Company
Market driver
• Growth in primary and secondary housing markets
• For a full, detailed list, view our report
Market challenge
• Availability of counterfeit products
• For a full, detailed list, view our report
Market trend
• Growing demand for premium products
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Global home care market summary
• Global home care products market
PART 03: Scope of the report
• Market overview
• Key-vendor offerings
PART 04: Market research methodology
• Research methodology
• Economic indicators
PART 05: Introduction
• Key market highlights
PART 06: Economic indicators
• Global economic indicators
PART 07: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 08: Market segmentation by product category
• Global dishwashing detergent market by product category
• Global hand dishwashing products market
• Global automatic dishwashing products market
• Global rinsing agents market
PART 09: Distribution channel segmentation
• Global dishwashing detergent market by distribution channel
PART 10: Geographical segmentation
• Geographical segmentation
• Dishwashing detergent market in Europe
• Dishwashing detergent market in APAC
• Dishwashing detergent market in the Americas
• Dishwashing detergent market in MEA
PART 11: Key leading countries
• China
• US
• UK
• Brazil
PART 12: Market drivers
• Innovative product launches
• Evolving buying patterns
• Growth in primary and secondary housing markets
PART 13: Impact of drivers
PART 14: Market challenges
• Availability of counterfeit products
• Environmental concerns
• Criticality of inventory management and product sourcing
PART 15: Impact of drivers and challenges
PART 16: Market trends
• Growing demand for premium products
• Packaging innovation
• Increase in demand for green household cleaning products
• Increased media penetration
PART 17: Vendor landscape
• Competitive scenario
• Vendors’ share analysis 2015
• Comparative analysis of key vendors
• Colgate-Palmolive
• Henkel
• P&G
• Reckitt Benckiser
• Unilever
• Other prominent vendors
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Differentiating factors of market
Exhibit 02: Consumer insights
Exhibit 03: Market opportunity
Exhibit 04: Criteria for home care brands to select a retailer
Exhibit 05: Merchandise management for home care products' retailers
Exhibit 06: Market entry barriers
Exhibit 07: Global dishwashing detergent market by product type
Exhibit 08: Global dishwashing detergent market by distribution channel
Exhibit 09: Global household cleaning products market: Overview
Exhibit 10: World: Key economic indicators 2014
Exhibit 11: World population 2009-2014 (billions)
Exhibit 12: World GDP per capita 2009-2014 ($)
Exhibit 13: Global employment to population ratio 2009-2014
Exhibit 14: World internet penetration rate 2009-2014
Exhibit 15: World mobile cellular subscription rate 2009-2014
Exhibit 16: Global household cleaning products market 2015-2020 ($ billions)
Exhibit 17: Global household cleaning products market by product categories 2015 (% share of revenue)
Exhibit 18: Global dishwashing detergent market 2015-2020 ($ billions)
Exhibit 19: Five forces analysis
Exhibit 20: Global dishwashing detergent market by product category 2015 and 2020
Exhibit 21: Global dishwashing detergent market by product category 2015-2020 ($ billions)
Exhibit 22: Global hand dishwashing products market 2015-2020 ($ billions)
Exhibit 23: Global automatic dishwashing products market 2015-2020 ($ billions)
Exhibit 24: Global rising agents market 2015-2020 ($ billions)
Exhibit 25: Global dishwashing detergent market by distribution channel 2015
Exhibit 26: Global dishwashing detergent market by geography 2015 and 2020 (% of total revenue)
Exhibit 27: Global dishwashing detergent market by geography 2015-2020 ($ billions)
Exhibit 28: Comparison of regions
Exhibit 29: Dishwashing detergent market in Europe 2015-2020 ($ billions)
Exhibit 30: Dishwashing detergent market in APAC 2015-2020 ($ billions)
Exhibit 31: Dishwashing detergent market in the Americas 2015-2020 ($ billions)
Exhibit 32: Dishwashing detergent market in MEA 2015-2020 ($ billions)
Exhibit 33: Key leading countries 2015
Exhibit 34: Key leading countries by revenue 2015 (%)
Exhibit 35: Dishwashing detergent market in China 2015-2020 ($ billions)
Exhibit 36: Dishwashing detergent market in the US 2015-2020 ($ billions)
Exhibit 37: Dishwashing detergent market in the UK 2015-2020 ($ billions)
Exhibit 38: Dishwashing detergent market in Brazil 2015-2020 ($ billions)
Exhibit 39: Homeownership by US consumers aged below 35 years 2015 (% of total category population)
Exhibit 40: Housing market in the US 2015: Sales distribution for single-family homes
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Global dishwashing detergent market by vendors 2015
Exhibit 44: Operating margin comparison in FY2015 (%)
Exhibit 45: Sales growth comparison FY2014-FY2015 (%)
Exhibit 46: Key vendors: Benchmarking on product offerings and geographical presence
Exhibit 47: Colgate-Palmolive: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 48: Henkel: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 49: P&G: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 50: Reckitt Benckiser: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 51: Unilever: Business and geographical segmentation by revenue 2015 (% share of revenue)
