Market overview of the electric lawn mower market
Technavio’s market research analyst predicts the global electric lawn mower market to grow at a CAGR of around 5% during the forecast period. The increase in the number of landscaping services is driving the growth of this market. The increase in the need to provide aesthetic appeal to residential and commercial properties around the world has driven the popularity of landscaping. Landscaping can increase the value of the property by nearly 12% along with giving an aesthetic appeal.
The introduction of technologically advanced equipment has also been contributing to the market growth. Vendors have started introducing robotic and battery-powered outdoor lawn mowers due to environmental concerns and the high fuel prices associated with equipment powered by ICEs. For instance, Toro's the TimeCutter SW Series zero-turn tractor is equipped with a steering wheel giving better maneuverability and steering control to users.
Product segmentation of the electric lawn mower market
• Walk-behind
• Ride-on
The market was dominated by the walk-behind segment during 2015, accounting for 80% of the market share. This segment is expected to lead the market until the end of 2020 due to the low prices of these mowers over ride-on mowers.
Geographical segmentation of the electric lawn mower market
• APAC
• Europe
• North America
• ROW (Latin America and MEA)
North America accounted for around 57% of the market share during 2015. The US is the market leader in this region. The landscaping of yards and outdoor spaces has gained considerable momentum in the region. The report anticipates this region to retain its market leadership until the end of 2020, growing at a rate of 5%.
Competitive landscape and key vendors
The global electric lawn mower market is dominated by global suppliers. The introduction of energy-efficient electric lawn mower technologies in developing countries is spurring market growth. The competitive environment in this market is expected to intensify further due to an increase in product/service extensions, technological innovations, and M&A. The report anticipates the global players to expand their presence worldwide by acquiring regional or local players during the forecast period.
The leading vendors in this market are –
• Deere and Company
• Husqvarna
• MTD Products
• The Toro Company
The other prominent vendors in the market include Briggs & Stratton, Emak, GreenWorks Tools, Hitachi, Honda, Makita, Stanley Black and Decker, STIHL, Textron, and Zomax.
Key questions answered in the report
• What are the key factors driving the global electric lawn mower market?
• What are the key market trends impacting the growth of global electric lawn mower market?
• What are the various opportunities and threats faced by the vendors in the global electric lawn mower market?
• Growth forecast for the key segments of the global electric lawn mower market?
• Trending factors influencing the market shares for APAC (Asia and Oceania), Europe, North America, and ROW (Latin America and MEA)?
• Key outcome of the five forces analysis on the global electric lawn mower market?
Related reports
• Power Lawn and Garden Equipment Market in the US 2015-2019
• Power Lawn Mower Market in China 2015-2019
• Global Artificial Grass Turf Market- Market Research Report 2015-2019
• Global Brush Cutter Market 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Global power lawn and garden equipment market
Global power lawn mower market
Global electric lawn mower market
Five forces analysis
PART 06: Market segmentation by product
Global electric lawn mower market by product
Global walk-behind electric lawn mower market
Global ride-on electric lawn mower market
PART 07: Geographical segmentation
Global electric lawn mower market by geography
Electric lawn mower market in Europe
Electric lawn mower market in APAC
Electric lawn mower market in ROW
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Deere & Co.
Husqvarna
MTD Products
Toro
Other prominent vendors
PART 14: Other prominent vendors
Briggs & Stratton
Emak
GreenWorks Tools
Hitachi
Honda
Makita
Stanley Black & Decker
STIHL
Textron
Zomax
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Types of garden equipment
Exhibit 03: Global power garden and lawn equipment market 2015-2020 ($ billions)
Exhibit 04: Global power lawn and garden equipment market by customer segment 2015
Exhibit 05: Global power lawn mower market 2015-2020 ($ billions)
Exhibit 06: Global golf area statistics 2015
Exhibit 07: Golf courses in planning and under construction worldwide 2015
Exhibit 08: Global electric lawn mower market 2015-2020 ($ billions)
Exhibit 09: Five forces analysis
Exhibit 10: Global electric lawn mower market by product
Exhibit 11: Global electric lawn mower market by product 2015
Exhibit 12: Global electric lawn mower market by product 2020
Exhibit 13: Global electric lawn mower market by product 2016-2020 ($ millions)
Exhibit 14: Global walk-behind electric lawn mower market 2015-2020 ($ millions)
Exhibit 15: Global walk-behind electric lawn mower market by product 2015
Exhibit 16: Global push-type electric lawn mower market 2015-2020 ($ millions)
Exhibit 17: Global push-type electric lawn mower market by product 2015
Exhibit 18: Global self-propelled electric lawn mower market 2015-2020 ($ millions)
Exhibit 19: Global self-propelled electric lawn mower market by product 2015
Exhibit 20: Global ride-on electric lawn mower market 2015-2020 ($ millions)
Exhibit 21: Global electric lawn mower market by geography 2015
Exhibit 22: Global electric lawn mower market by geography 2020
Exhibit 23: Global electric lawn mower market by geography 2015-2020 ($ millions)
Exhibit 24: Global electric lawn mower market by geography 2015-2020
Exhibit 25: Electric lawn mower market in North America 2015-2020 ($ millions)
Exhibit 26: Households
PARTicipating in lawn and garden projects in US 2010-2012 (millions)
Exhibit 27: Electric lawn mower market in Europe 2015-2020 ($ millions)
Exhibit 28: Percentage of retail sales of power gardening equipment in Europe January-June 2012 - January-June 2014
Exhibit 29: Electric lawn mower market in APAC 2015-2020 ($ millions)
Exhibit 30: Electric lawn mower market in ROW 2015-2020 ($ millions)
Exhibit 31: Change in annual sales of privately held landscaping services firms in US 2008-2013
Exhibit 32: Impact of drivers
Exhibit 33: Global urban and rural population 1950-2050 (billions)
Exhibit 34: Fluctuations in cold rolled and hot rolled steel prices 2006-2014
Exhibit 35: Impact of drivers and challenges
Exhibit 36: Effect of digital consumerism: comparison of web-influenced offline sales, offline only sales, and online sales 2006-2019
