Global Enterprise Location-based Search and Advertisement Market 2014-2018

Global Enterprise Location-based Search and Advertisement Market 2014-2018

Category : ICT & Media
Published On : September  2014
Pages : 59



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About Global Enterprise Location-based Search and Advertising
The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.
TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.
Covered in this Report
The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• AdMoove
• Foursquare Labs
• Groupon
• Jiepang API
• xAD
Other Prominent Vendors
 
• Appello Systems
• Apple
• AT&T Mobility
• Badoo
• Bharti Airtel
• BLIP Systems
• COUPIES
• Facebook
• France Telecom
• Gbanga
• Google
• HERE (Nokia) 
• Hibu
• Intersec
• Loopt
• Madvertise
• Millennial Media
• MTN Group
• NeoMedia
• Nexage
• Placecast 
• Proxama
• Proximus Mobility
• Shopkick
• Taganode.com           
• Taptu  
• TeleCommuniations Systems
• Telemap
• TeleNav
• Telenity
• TomTom
• Vodafone Group
• Vouchercloud
• Waze (Google)
•  Weve
• Yelp
• YourbanDeals
•  Yowza
Market Driver
• Reduction in Marketing Cost and Enhanced Reach
• For a full, detailed list, view our report
Market Challenge
• Issues Faced by Enterprises and Consumers Due to Complex Technology
• For a full, detailed list, view our report
Market Trend
• Increased Use of Proximity Beacon Technology by Enterprises
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Global Enterprise Location-based Search and Advertisement market by Application 2013-2018
07.2 Global Enterprise Location-based Search and Advertisement market by Search
07.3 Global Enterprise Location-based Search and Advertisement market by Messaging
07.4 Global Enterprise Location-based Search and Advertisement market by Display
08. Geographical Segmentation
08.1 Global Enterprise Location-based Search and Advertisement market by Geographical Segmentation 2013-2018
08.2 Global Enterprise Location-based Search and Advertisement market in the APAC Region
08.3 Global Enterprise Location-based Search and Advertisement market in the EMEA Region
08.4 Global Enterprise Location-based Search and Advertisement market in the Americas
Function of Location-based Advertising Ecosystem
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 AdMoove
17.1.1 Key Facts
17.1.2 Product Segmentation
17.1.3 Business Overview
17.1.4 SWOT Analysis
17.2 Foursquare Labs
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Product Segmentation
17.2.4 Business Strategy
17.2.5 Recent Developments
17.2.6 SWOT Analysis
17.2.7 Strengths
17.2.8 Weaknesses
17.2.9 Opportunities
17.2.10 Threats
17.3 Groupon, Inc
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 SWOT Analysis
17.4 Jiepang
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 SWOT Analysis
17.5 xAD, Inc.
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 SWOT Analysis
18. Other Reports in this Series



List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Location-based Advertising
Exhibit 3: Global Enterprise Location-based Search and Advertising Market Overview
Exhibit 4: Global Enterprise Location-based Search and Advertisement market 2013-2018(US$ million)
Exhibit 5: Global Enterprise Location-based Search and Advertisement market by Application
Exhibit 6: Global Enterprise Location-based Search and Advertisement Market by Geographical Segmentation 2013
Exhibit 7: Function of Location-based Advertising Ecosystem
Exhibit 8: Foursquare Labs: Product Segmentation 2013


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