Global Enterprise Location-based Search and Advertisement Market 2014-2018

About Global Enterprise Location-based Search and Advertising
The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.
TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.
Covered in this Report
The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• AdMoove
• Foursquare Labs
• Groupon
• Jiepang API
• xAD
Other Prominent Vendors

• Appello Systems
• Apple
• AT&T Mobility
• Badoo
• Bharti Airtel
• BLIP Systems
• COUPIES
• Facebook
• France Telecom
• Gbanga
• Google
• HERE (Nokia)
• Hibu
• Intersec
• Loopt
• Madvertise
• Millennial Media
• MTN Group
• NeoMedia
• Nexage
• Placecast
• Proxama
• Proximus Mobility
• Shopkick
• Taganode.com
• Taptu
• TeleCommuniations Systems
• Telemap
• TeleNav
• Telenity
• TomTom
• Vodafone Group
• Vouchercloud
• Waze (Google)
• Weve
• Yelp
• YourbanDeals
• Yowza
Market Driver
• Reduction in Marketing Cost and Enhanced Reach
• For a full, detailed list, view our report
Market Challenge
• Issues Faced by Enterprises and Consumers Due to Complex Technology
• For a full, detailed list, view our report
Market Trend
• Increased Use of Proximity Beacon Technology by Enterprises
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?