About Indoor Location-based Search and Advertising
The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role in the way businesses operate. Brands are coming up with new innovative ways to engage and interact with consumers. Level of personalization offered is becoming the new means to gain competitive advantage. This has greatly affected the Retail sector and has spurred the advent of a new realm of marketing - location-based marketing (LBM). LBM is an amalgamation of all types of marketing channels and strategies including but not limited to social media marketing, OOH advertising, and individual interactions.
Covered in this Report
The Global Indoor Location-based Search and Advertising market can be segmented into four segments by application: Retail, Hospitality, Healthcare, and Aviation. This report covers the present scenario and the growth prospects of the Global Indoor Location-based Search and Advertising market for the period 2014-2018. To calculate the market size, the report considers revenue generated from the following:
• The usage of indoor location-based search and advertising strategies across the globe
• The revenue generated from annual sales of beacons and platforms
• The revenue generated from indoor positioning test equipment
TechNavio's report, the Global Indoor Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Indoor Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• Apple
• Google
• HERE
• Micello
• Shopkick
Other Prominent Vendors
• Broadcom
• FastMall.com
• Follow Mee GPS Tracker
• Indoo.rs
• Path Intelligence
• Sensewhere
• Skyhook Wireless
• Sonic Notify
• Walkbase
Market Driver
• Cost Effectiveness of Indoor Location-based Search and Advertising Leading to Increased Adoption
• For a full, detailed list, view our report
Market Challenge
• Security and Privacy Concerns
• For a full, detailed list, view our report
Market Trend
• Retailers Going an Extra Mile to Engage with Consumers
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Geographical Segmentation
07.1 Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013-2018
07.2 Global Indoor Location Based Search and Advertising Market in the APAC Region
07.3 Global Indoor Location Based Search and Advertising Market in the EMEA Region
07.4 Global Indoor Location Based Search and Advertising Market in the Americas
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.1.1 Key News
15.1.2 Mergers and Acquisitions
15.2 Market Share Analysis 2013
15.3 Other Prominent Vendors
15.4 Other Emerging Vendors
16. Key Vendor Analysis
16.1 Apple Inc.
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Product Segmentation by Revenue 2013
16.1.4 Product Segmentation by Revenue 2012 and 2013
16.1.5 Geographical Segmentation by Revenue 2013
16.1.6 Business Strategy
16.1.7 Recent Developments
16.1.8 SWOT Analysis
16.2 Google
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Recent Developments
16.2.8 SWOT Analysis
16.2.9 Strengths
16.2.10 Weaknesses
16.2.11 Opportunities
16.2.12 Threats
16.3 HERE
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation
16.3.4 Geographical Segmentation by Revenue 2014
16.3.5 Business Strategy
16.3.6 Recent Developments
16.3.7 SWOT Analysis
16.3.8 Strengths
16.3.9 Weaknesses
16.3.10 Opportunities
16.3.11 Threats
16.3.12 Strengths
16.3.13 Weaknesses
16.3.14 Opportunities
16.3.15 Threats
16.4 Micello
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Recent Developments
16.4.4 SWOT Analysis
16.5 Shopkick
16.5.1 Key Facts
16.5.2 Business Overview
16.5.3 Recent Developments
16.5.4 SWOT Analysis
16.5.5 Strengths
16.5.6 Weaknesses
16.5.7 Opportunities
16.5.8 Threats
17. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Indoor Location Based Search and Advertising Market Overview
Exhibit 3: Global Indoor Location Based Search and Advertising Market 2014-2018 (US$ Million)
Exhibit 4: Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013
Exhibit 5: Global Indoor Location Based Search and Advertising Market in APAC 2014-2018 (US$ Millions)
Exhibit 6: Global Indoor Location Based search and Advertising Market in EMEA 2014- 2018 (US$ Million)
Exhibit 7: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2013
Exhibit 8: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 9: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Geographical Segmentation by Revenue 2013
Exhibit 10: Google: Business Segmentation by Revenue 2013
Exhibit 11: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 12: Google: Geographical Segmentation by Revenue 2013
Exhibit 13: HERE: Business Segmentation 2014
Exhibit 14: HERE: Geographical Segmentation by Revenue 2014
