The Global LED Billboard Sales Industry 2015 Deep Market Research Report is a professional and in-depth study on the current state of the LED Billboard market. The report provides a basic overview of the LED Billboard industry including definitions, classifications, applications and industry chain structure. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report then analyzes the global LED Billboard market size (volume and value), and the sales segment market is also discussed by product type, application and region. The major LED Billboard market (including USA, Europe, China, Japan, etc.) is analyzed, data including: market size, import and export, sale segment market by product type and application. Then we forecast the 2016-2021 market size of LED Billboard. The report focuses on global major leading companies providing information such as company profiles, sales, sales revenue, market share and contact information. Then the LED Billboard OEM market and LED Billboard production... Research Beam Model: Research Beam Product ID: 378051 4000 USD New
Global LED Billboard Sales Industry 2015 Deep Market Research Report
 
 

Global LED Billboard Sales Industry 2015 Deep Market Research Report

  • Category : Semiconductor and Electronics
  • Published On : November   2015
  • Pages : 161
  • Publisher : QYResearch
 
 
 

The Global LED Billboard Sales Industry 2015 Deep Market Research Report is a professional and in-depth study on the current state of the LED Billboard market.

The report provides a basic overview of the LED Billboard industry including definitions, classifications, applications and industry chain structure.

Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand figures, cost, price, revenue and gross margins.

The report then analyzes the global LED Billboard market size (volume and value), and the sales segment market is also discussed by product type, application and region.

The major LED Billboard market (including USA, Europe, China, Japan, etc.) is analyzed, data including: market size, import and export, sale segment market by product type and application. Then we forecast the 2016-2021 market size of LED Billboard.

The report focuses on global major leading companies providing information such as company profiles, sales, sales revenue, market share and contact information. Then the LED Billboard OEM market and LED Billboard production market status is discussed.

Finally the marketing, feasibility of new investment projects are assessed and overall research conclusions offered.

With 173 tables and figures the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table Of Contents

1 Industry Overview
1.1 Definition and Specifications of LED Billboard
1.1.1 Definition of LED Billboard
1.1.2 Specifications of LED Billboard
1.2 Classification of LED Billboard
1.3 Applications of LED Billboard
1.4 Industry Chain Structure of LED Billboard
1.5 Industry Overview and Major Regions Status of LED Billboard
1.5.1 Industry Overview of LED Billboard
1.5.2 Global Major Regions Status of LED Billboard
1.6 Industry Policy Analysis of LED Billboard
1.7 Industry News Analysis of LED Billboard

2 Manufacturing Cost Structure Analysis of LED Billboard
2.1 Raw Material Suppliers and Price Analysis of LED Billboard
2.2 Equipment Suppliers and Price Analysis of LED Billboard
2.3 Labor Cost Analysis of LED Billboard
2.4 Other Costs Analysis of LED Billboard
2.5 Manufacturing Cost Structure Analysis of LED Billboard
2.6 Manufacturing Process Analysis of LED Billboard

3 Global LED Billboard Sales, Sales Price and Market Size (Volume and Value) 2010-2015 Analysis
3.1 Global 2010-2015 LED Billboard Market Size Analysis
3.2 Global 2010-2015 LED Billboard Sales Price Analysis
3.3 Global 2010-2015 LED Billboard Sales by Companies
3.4 Global 2010-2015 LED Billboard Sales by Product Type
3.5 Global 2010-2015 LED Billboard Sales by Applications
3.6 Global 2010-2015 LED Billboard Sales by Region

4 USA LED Billboard Sales, Sales Price, Market Size (Volume and Value) and End Users Analysis
4.1 USA 2010-2015 LED Billboard Market Size Analysis
4.2 USA 2010-2015 LED Billboard Sales Price Analysis
4.3 USA 2010-2015 LED Billboard Sales by Companies
4.4 USA 2010-2015 LED Billboard Sales by Product Type
4.5 USA 2010-2015 LED Billboard Sales by Applications
4.6 USA 2010-2015 LED Billboard Regional Import Export Analysis
4.7 USA End Users with Contact Information of LED Billboard by Applications

5 Europe LED Billboard Sales, Sales Price, Market Size (Volume and Value) and End Users Analysis
5.1 Europe 2010-2015 LED Billboard Market Size Analysis
5.2 Europe 2010-2015 LED Billboard Sales Price Analysis
5.3 Europe 2010-2015 LED Billboard Sales by Companies
5.4 Europe 2010-2015 LED Billboard Sales by Product Type
5.5 Europe 2010-2015 LED Billboard Sales by Applications
5.6 Europe 2010-2015 LED Billboard Regional Import Export Analysis
5.7 Europe End Users with Contact Information of LED Billboard by Applications

6 China LED Billboard Sales, Sales Price, Market Size (Volume and Value) and End Users Analysis
6.1 China 2010-2015 LED Billboard Market Size Analysis
6.2 China 2010-2015 LED Billboard Sales Price Analysis
6.3 China 2010-2015 LED Billboard Sales by Companies
6.4 China 2010-2015 LED Billboard Sales by Product Type
6.5 China 2010-2015 LED Billboard Sales by Applications
6.6 China 2010-2015 LED Billboard Regional Import Export Analysis
6.7 China End Users with Contact Information of LED Billboard by Applications

7 Japan LED Billboard Sales, Sales Price, Market Size (Volume and Value) and End Users Analysis
7.1 Japan 2010-2015 LED Billboard Market Size Analysis
7.2 Japan 2010-2015 LED Billboard Sales Price Analysis
7.3 Japan 2010-2015 LED Billboard Sales by Companies
7.4 Japan 2010-2015 LED Billboard Sales by Product Type
7.5 Japan 2010-2015 LED Billboard Sales by Applications
7.6 Japan 2010-2015 LED Billboard Regional Import Export Analysis
7.7 Japan End Users with Contact Information of LED Billboard by Applications

8 Global and Major Regions 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast
8.1 Global 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast
8.2 USA 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast
8.3 Europe 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast
8.4 China 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast
8.5 Japan 2016-2021 LED Billboard Sales Price and Market Size (Volume and Value) Forecast

9 Major LED Billboard Companies Analysis
9.1 Daktronics
9.1.1 Daktronics Profile
9.1.2 2010-2015 Daktronics LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.1.3 Contact Information

9.2 Optec Display
9.2.1 Optec Display Profile
9.2.2 2010-2015 Optec Display LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.2.3 Contact Information

9.3 Euro Display
9.3.1 Euro Display Profile
9.3.2 2010-2015 Euro Display LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.3.3 Contact Information

9.4 Barco
9.4.1 Barco Profile
9.4.2 2010-2015 Barco LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.4.3 Contact Information

9.5 FORMETCO
9.5.1 FORMETCO Profile
9.5.2 2010-2015 FORMETCO LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.5.3 Contact Information

9.6 Watchfire
9.6.1 Watchfire Profile
9.6.2 2010-2015 Watchfire LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.6.3 Contact Information

9.7 Lighthouse
9.7.1 Lighthouse Profile
9.7.2 2010-2015 Lighthouse LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.7.3 Contact Information

9.8 Liantronics
9.8.1 Liantronics Profile
9.8.2 2010-2015 Liantronics LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.8.3 Contact Information

9.9 Teeho
9.9.1 Teeho Profile
9.9.2 2010-2015 Teeho LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.9.3 Contact Information

9.10 Unilumin
9.10.1 Unilumin Profile
9.10.2 2010-2015 Unilumin LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.10.3 Contact Information

9.11 Mary
9.11.1 Mary Profile
9.11.2 2010-2015 Mary LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.11.3 Contact Information

9.12 Lopu
9.12.1 Lopu Profile
9.12.2 2010-2015 Lopu LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.12.3 Contact Information

9.13 Leyard
9.13.1 Leyard Profile
9.13.2 2010-2015 Leyard LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.13.3 Contact Information

9.14 Sansitech
9.14.1 Sansitech Profile
9.14.2 2010-2015 Sansitech LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.14.3 Contact Information

9.15 Absen
9.15.1 Absen Profile
9.15.2 2010-2015 Absen LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.15.3 Contact Information

9.16 QSTech
9.16.1 QSTech Profile
9.16.2 2010-2015 QSTech LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.16.3 Contact Information

9.17 Suncen
9.17.1 Suncen Profile
9.17.2 2010-2015 Suncen LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.17.3 Contact Information

9.18 AOTO
9.18.1 AOTO Profile
9.18.2 2010-2015 AOTO LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.18.3 Contact Information

9.19 Szretop
9.19.1 Szretop Profile
9.19.2 2010-2015 Szretop LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.19.3 Contact Information

9.20 Ledman
9.20.1 Ledman Profile
9.20.2 2010-2015 Ledman LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.20.3 Contact Information

9.21 Yaham
9.21.1 Yaham Profile
9.21.2 2010-2015 Yaham LED Billboard Sales, Sales Revenue, Sales Price, Gross Margin Analysis
9.21.3 Contact Information

10 Global LED Billboard Production Analysis
10.1 2010-2015 Global LED Billboard Production by Countries
10.2 2010-2015 Global LED Billboard Production Market Share

11 Marketing Trader or Distributor Analysis of LED Billboard
11.1 Marketing Channels Status of LED Billboard
11.2 Traders or Distributors of LED Billboard with Contact Information

12 New Project Investment Feasibility Analysis of LED Billboard
12.1 New Project Michael Porter Five Forces Model Analysis
12.2 New Project Investment Feasibility Analysis of LED Billboard

13 Conclusion of the Global LED Billboard Sales Industry 2015 Deep Market Research Report


List Of Tables and Figures
Figure Picture of LED Billboard
Table Specifications of LED Billboard
Table Classification of LED Billboard
Table Applications of LED Billboard
Figure Industry Chain Structure of LED Billboard
Table Global Major Regions LED Billboard Development Status
Table Industry Policy of LED Billboard
Table Industry News List of LED Billboard
Table LED Billboard Major Raw Materials List
Table Manufacturing Cost Structure Analysis of LED Billboard in 2014
Figure Manufacturing Process Analysis of LED Billboard
Figure Global 2010-2015 LED Billboard Market Size (Volume) and Growth Rate
Figure Global 2010-2015 LED Billboard Market Size (Value) and Growth Rate
Figure Global 2010-2015 LED Billboard Sales Price (USD/s.q.m)
Table Global 2010-2015 LED Billboard Sales and Total Sales (K s.q.m)
Table Global 2010-2015 LED Billboard Sales Market Share by Companies
Table Global 2010-2015 LED Billboard Sales by Product Type
Figure Global 2010 LED Billboard Sales Market Share by Product Type
Figure Global 2015 LED Billboard Sales Market Share by Product Type
Table Global 2010-2015 LED Billboard Sales by Applications
Figure Global 2010 LED Billboard Sales Market Share by Applications
Figure Global 2015 LED Billboard Sales Market Share by Applications
Table Global 2010-2015 LED Billboard Sales by Region
Figure Global 2010 LED Billboard Sales Market Share by Region
Figure Global 2015 LED Billboard Sales Market Share by Region
Figure USA 2010-2015 LED Billboard Market Size (Volume) and Growth Rate
Figure USA 2010-2015 LED Billboard Market Size (Value) and Growth Rate
Figure USA 2010-2015 LED Billboard Sales Price (USD/s.q.m)
Table USA 2010-2015 LED Billboard Sales and Total Sales (K s.q.m)
Table USA 2010-2015 LED Billboard Sales Market Share by Companies
Table USA 2010-2015 LED Billboard Sales by Product Type
Figure USA 2010 LED Billboard Sales Market Share by Product Type
Figure USA 2015 LED Billboard Sales Market Share by Product Type
Table USA 2010-2015 LED Billboard Sales by Applications
Figure USA 2010 LED Billboard Sales Market Share by Applications
Figure USA 2015 LED Billboard Sales Market Share by Applications
Table USA 2010-2015 LED Billboard Regional Production, Import, Export, and Regional Sales List
Table USA End Users with Contact Information of LED Billboard by Applications
Figure Europe 2010-2015 LED Billboard Market Size (Volume) and Growth Rate
Figure Europe 2010-2015 LED Billboard Market Size (Value) and Growth Rate
Figure Europe 2010-2015 LED Billboard Sales Price (USD/s.q.m)
Table Europe 2010-2015 LED Billboard Sales and Total Sales (K s.q.m)
Table Europe 2010-2015 LED Billboard Sales Market Share by Companies
Table Europe 2010-2015 LED Billboard Sales by Product Type
Figure Europe 2010 LED Billboard Sales Market Share by Product Type
Figure Europe 2015 LED Billboard Sales Market Share by Product Type
Table Europe 2010-2015 LED Billboard Sales by Applications
Figure Europe 2010 LED Billboard Sales Market Share by Applications
Figure Europe 2015 LED Billboard Sales Market Share by Applications
Table Europe 2010-2015 LED Billboard Regional Production, Import, Export, and Regional Sales List
Table Europe End Users with Contact Information of LED Billboard by Applications
Figure China 2010-2015 LED Billboard Market Size (Volume) and Growth Rate
Figure China 2010-2015 LED Billboard Market Size (Value) and Growth Rate
Figure China 2010-2015 LED Billboard Sales Price (USD/s.q.m)
Table China 2010-2015 LED Billboard Sales and Total Sales (K s.q.m)
Table China 2010-2015 LED Billboard Sales Market Share by Companies
Table China 2010-2015 LED Billboard Sales by Product Type
Figure China 2010 LED Billboard Sales Market Share by Product Type
Figure China 2015 LED Billboard Sales Market Share by Product Type
Table China 2010-2015 LED Billboard Sales by Applications
Figure China 2010 LED Billboard Sales Market Share by Applications
Figure China 2015 LED Billboard Sales Market Share by Applications
Table China 2010-2015 LED Billboard Regional Production, Import, Export, and Regional Sales List
Table China End Users with Contact Information of LED Billboard by Applications
Figure Japan 2010-2015 LED Billboard Market Size (Volume) and Growth Rate
Figure Japan 2010-2015 LED Billboard Market Size (Value) and Growth Rate
Figure Japan 2010-2015 LED Billboard Sales Price (USD/s.q.m)
Table Japan 2010-2015 LED Billboard Sales and Total Sales (K s.q.m)
Table Japan 2010-2015 LED Billboard Sales Market Share by Companies
Table Japan 2010-2015 LED Billboard Sales by Product Type
Figure Japan 2010 LED Billboard Sales Market Share by Product Type
Figure Japan 2015 LED Billboard Sales Market Share by Product Type
Table Japan 2010-2015 LED Billboard Sales by Applications
Figure Japan 2010 LED Billboard Sales Market Share by Applications
Figure Japan 2015 LED Billboard Sales Market Share by Applications
Table Japan 2010-2015 LED Billboard Regional Production, Import, Export, and Regional Sales List
Table Japan End Users with Contact Information of LED Billboard by Applications
Figure Global 2016-2021 LED Billboard Market Size (Volume) and Growth Rate Forecast
Figure Global 2016-2021 LED Billboard Market Size (Value) and Growth Rate Forecast
Figure Global 2016-2021 LED Billboard Sales Price (USD/s.q.m) Forecast
Figure USA 2016-2021 LED Billboard Market Size (Volume) and Growth Rate Forecast
Figure USA 2016-2021 LED Billboard Market Size (Value) and Growth Rate Forecast
Figure USA 2016-2021 LED Billboard Sales Price (USD/s.q.m) Forecast
Figure Europe 2016-2021 LED Billboard Market Size (Volume) and Growth Rate Forecast
Figure Europe 2016-2021 LED Billboard Market Size (Value) and Growth Rate Forecast
Figure Europe 2016-2021 LED Billboard Sales Price (USD/s.q.m) Forecast
Figure China 2016-2021 LED Billboard Market Size (Volume) and Growth Rate Forecast
Figure China 2016-2021 LED Billboard Market Size (Value) and Growth Rate Forecast
Figure China 2016-2021 LED Billboard Sales Price (USD/s.q.m) Forecast
Figure Japan 2016-2021 LED Billboard Market Size (Volume) and Growth Rate Forecast
Figure Japan 2016-2021 LED Billboard Market Size (Value) and Growth Rate Forecast
Figure Japan 2016-2021 LED Billboard Sales Price (USD/s.q.m) Forecast
Table Daktronics Profile
Table 2010-2015 Daktronics LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Daktronics LED Billboard Sales Market Share
Table Optec Display Profile
Table 2010-2015 Optec Display LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Optec Display LED Billboard Sales Market Share
Table Euro Display Profile
Table 2010-2015 Euro Display LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Euro Display LED Billboard Sales Market Share
Table Barco Profile
Table 2010-2015 Barco LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Barco LED Billboard Sales Market Share
Table FORMETCO Profile
Table 2010-2015 FORMETCO LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 FORMETCO LED Billboard Sales Market Share
Table Watchfire Profile
Table 2010-2015 Watchfire LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Watchfire LED Billboard Sales Market Share
Table Lighthouse Profile
Table 2010-2015 Lighthouse LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Lighthouse LED Billboard Sales Market Share
Table Liantronics Profile
Table 2010-2015 Liantronics LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Liantronics LED Billboard Sales Market Share
Table Teeho Profile
Table 2010-2015 Teeho LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Teeho LED Billboard Sales Market Share
Table Unilumin Profile
Table 2010-2015 Unilumin LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Unilumin LED Billboard Sales Market Share
Table Mary Profile
Table 2010-2015 Mary LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Mary LED Billboard Sales Market Share
Table Lopu Profile
Table 2010-2015 Lopu LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Lopu LED Billboard Sales Market Share
Table Leyard Profile
Table 2010-2015 Leyard LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Leyard LED Billboard Sales Market Share
Table Sansitech Profile
Table 2010-2015 Sansitech LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Sansitech LED Billboard Sales Market Share
Table Absen Profile
Table 2010-2015 Absen LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Absen LED Billboard Sales Market Share
Table QSTech Profile
Table 2010-2015 QSTech LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 QSTech LED Billboard Sales Market Share
Table Suncen Profile
Table 2010-2015 Suncen LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Suncen LED Billboard Sales Market Share
Table AOTO Profile
Table 2010-2015 AOTO LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 AOTO LED Billboard Sales Market Share
Table Szretop Profile
Table 2010-2015 Szretop LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Szretop LED Billboard Sales Market Share
Table Ledman Profile
Table 2010-2015 Ledman LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Ledman LED Billboard Sales Market Share
Table Yaham Profile
Table 2010-2015 Yaham LED Billboard Sales (K s.q.m), Sales Revenue (Million USD), Sales Price (USD/s.q.m), Gross Margin Analysis
Figure 2010-2015 Yaham LED Billboard Sales Market Share
Table 2010-2015 Global LED Billboard Production by Countries
Figure 2010 Global LED Billboard Production Market Share
Figure 2011 Global LED Billboard Production Market Share
Figure 2012 Global LED Billboard Production Market Share
Figure 2013 Global LED Billboard Production Market Share
Figure 2014 Global LED Billboard Production Market Share
Figure 2015 Global LED Billboard Production Market Share
Table Traders or Distributors of LED Billboard with Contact Information
Table New Project Michael Porter Five Forces Model Analysis of LED Billboard
Table New Project Investment Feasibility Analysis of LED Billboard
Table Part of Interviewees Record List

PURCHASE OPTIONS
 
 
 

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.


  Contact
 

Subscribe to Our Newsletter

 
 
REQUEST SAMPLE    ASK FOR DISCOUNT