Global Location-based Search and Advertising Market 2014-2018

Global Location-based Search and Advertising Market 2014-2018

Category : ICT & Media
Published On : January  2014
Pages : 70



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TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 44.75 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by big brands. However, the increasing concerns about privacy could pose a challenge to the growth of this market. 
TechNavio's report, the Global Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space are AdMoove, AdNear, Foursquare Labs Inc., Google Inc., Groupon Inc., Jiepang API, and xAD Inc.
Other companies mentioned in the report are Appello Systems, AT&T Mobility, Badoo Trading Ltd.,  Bharti Airtel Ltd., BLIP Systems A/S, ChalkBoard Pte Ltd., Foursquare Labs Inc., France Telecom SA, HERE (Nokia Corp.), Intersec, MTN Group Ltd., Poynt Corp., Placecast (1020, Inc.), Proximus Mobility LLC, Scanbuy Inc.,  SCVNGR Inc., Shopkick Inc., Taganode, Taptu Ltd., TeleCommunication Systems Inc. Telemap Ltd., TeleNav Inc., Telenity, TomTom Inc., Vodafone Group plc,  Waze (Google Inc.), are Xtify Inc.,
Key questions answered in this report: 
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

 

 

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report


03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape


06.1 Market Overview

06.2 Market Size and Forecast

06.3 Location-based Search and Advertising Ecosystem

06.4 Function of Location-based Advertising Ecosystem

06.5 Location-based Search and Adverting Stakeholders

06.6 Five Forces Analysis

07. Market Segmentation by Advertisement

07.1 Global Location-based Search and Advertisement Market by Types of Advertisement

07.2 Global Location-based Search and Advertisement Market by Pull Advertisement

07.2.1 Market Size and Forecast

07.3 Global Location-based Search and Advertisement Market by Push Advertisement

07.3.1 Market Size and Forecast

08. Market Segmentation by Application

08.1 Global Location-based Search and Advertisement Market by Applications

08.2 Global Location-based Search and Advertisement Market Search Applications

08.2.1 Market Size and Forecast

08.3 Global Location-based Search and Advertisement Market by Display Applications

08.3.1 Market Size and Forecast

08.4 Global Location-based Search and Advertisement Market by Messaging Applications

08.4.1 Market Size and Forecast

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape


17.1 Competitive Scenario

17.2 Market Share Analysis 2013

17.3 Other Prominent Vendors

18. Key Vendor Analysis

18.1 AdMoove

18.1.1 Business Overview

18.1.2 Key Information

18.1.3 SWOT Analysis

18.2 AdNear

18.2.1 Business Overview

18.2.2 Key Information

18.2.3 SWOT Analysis

18.3 Foursquare Labs Inc.

18.3.1 Business Overview

18.3.2 Key Information

18.3.3 SWOT Analysis

18.4 Google Inc.

18.4.1 Business Overview

18.4.2 Key Information

18.4.3 SWOT Analysis

18.5 Groupon Inc.

18.5.1 Business Overview

18.5.2 Key Information

18.5.3 SWOT Analysis

18.6 Jiepang API

18.6.1 Business Overview

18.6.2 Key Information

18.6.3 SWOT Analysis

18.7 xAD Inc.

18.7.1 Business Overview

18.7.2 Key Information

18.7.3 SWOT Analysis

19. Other Reports in this Series

List of Exhibits


Exhibit 1: Scope of the Market

Exhibit 2: Market Research Methodology

Exhibit 3: Location-based Advertising

Exhibit 4: Global Location-based Search and Adverting Market Overview

Exhibit 5: Location-enabled Search and Advertising Market 2013-2018 (US$ billion)

Exhibit 6: Location-based Search and Advertising Ecosystem

Exhibit 7: Function of Location-based Advertising Ecosystem

Exhibit 8: Location-based Search and Advertising Stakeholders

Exhibit 9: Global Location-based Search and Advertisement Market by Types of Advertisement 2013-2018 (US$ billion)

Exhibit 10: Global Location-based Search and Advertisement Market by Pull Advertisement 2013-2018 (US$ billion)

Exhibit 11: Global Location-based Search and Advertisement Market by Push Advertisement 2013-2018 (US$ billion)

Exhibit 12: Location-based Search and Advertising Market by Applications

Exhibit 13: Global Location-based Search and Advertisement Market by Services Category 2013-2018 (US$ billion)

Exhibit 14: Global Location-based Search and Advertisement Market Search Applications 2013-2018 (US$ billion)

Exhibit 15: Global Location-based Search and Advertisement Market by Display Applications 2013-2018 (US$ billion)

Exhibit 16: Global Location-based Search and Advertisement Market by Messaging Applications 2013-2018 (US$ billion)

Exhibit 17: Location-based Search and Advertising Market by Geographical Segmentation 2013


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