TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 44.75 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by big brands. However, the increasing concerns about privacy could pose a challenge to the growth of this market.
TechNavio's report, the Global Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space are AdMoove, AdNear, Foursquare Labs Inc., Google Inc., Groupon Inc., Jiepang API, and xAD Inc.
Other companies mentioned in the report are Appello Systems, AT&T Mobility, Badoo Trading Ltd., Bharti Airtel Ltd., BLIP Systems A/S, ChalkBoard Pte Ltd., Foursquare Labs Inc., France Telecom SA, HERE (Nokia Corp.), Intersec, MTN Group Ltd., Poynt Corp., Placecast (1020, Inc.), Proximus Mobility LLC, Scanbuy Inc., SCVNGR Inc., Shopkick Inc., Taganode, Taptu Ltd., TeleCommunication Systems Inc. Telemap Ltd., TeleNav Inc., Telenity, TomTom Inc., Vodafone Group plc, Waze (Google Inc.), are Xtify Inc.,
Key questions answered in this report:
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Location-based Search and Advertising Ecosystem
06.4 Function of Location-based Advertising Ecosystem
06.5 Location-based Search and Adverting Stakeholders
06.6 Five Forces Analysis
07. Market Segmentation by Advertisement
07.1 Global Location-based Search and Advertisement Market by Types of Advertisement
07.2 Global Location-based Search and Advertisement Market by Pull Advertisement
07.2.1 Market Size and Forecast
07.3 Global Location-based Search and Advertisement Market by Push Advertisement
07.3.1 Market Size and Forecast
08. Market Segmentation by Application
08.1 Global Location-based Search and Advertisement Market by Applications
08.2 Global Location-based Search and Advertisement Market Search Applications
08.2.1 Market Size and Forecast
08.3 Global Location-based Search and Advertisement Market by Display Applications
08.3.1 Market Size and Forecast
08.4 Global Location-based Search and Advertisement Market by Messaging Applications
08.4.1 Market Size and Forecast
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 AdMoove
18.1.1 Business Overview
18.1.2 Key Information
18.1.3 SWOT Analysis
18.2 AdNear
18.2.1 Business Overview
18.2.2 Key Information
18.2.3 SWOT Analysis
18.3 Foursquare Labs Inc.
18.3.1 Business Overview
18.3.2 Key Information
18.3.3 SWOT Analysis
18.4 Google Inc.
18.4.1 Business Overview
18.4.2 Key Information
18.4.3 SWOT Analysis
18.5 Groupon Inc.
18.5.1 Business Overview
18.5.2 Key Information
18.5.3 SWOT Analysis
18.6 Jiepang API
18.6.1 Business Overview
18.6.2 Key Information
18.6.3 SWOT Analysis
18.7 xAD Inc.
18.7.1 Business Overview
18.7.2 Key Information
18.7.3 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Scope of the Market
Exhibit 2: Market Research Methodology
Exhibit 3: Location-based Advertising
Exhibit 4: Global Location-based Search and Adverting Market Overview
Exhibit 5: Location-enabled Search and Advertising Market 2013-2018 (US$ billion)
Exhibit 6: Location-based Search and Advertising Ecosystem
Exhibit 7: Function of Location-based Advertising Ecosystem
Exhibit 8: Location-based Search and Advertising Stakeholders
Exhibit 9: Global Location-based Search and Advertisement Market by Types of Advertisement 2013-2018 (US$ billion)
Exhibit 10: Global Location-based Search and Advertisement Market by Pull Advertisement 2013-2018 (US$ billion)
Exhibit 11: Global Location-based Search and Advertisement Market by Push Advertisement 2013-2018 (US$ billion)
Exhibit 12: Location-based Search and Advertising Market by Applications
Exhibit 13: Global Location-based Search and Advertisement Market by Services Category 2013-2018 (US$ billion)
Exhibit 14: Global Location-based Search and Advertisement Market Search Applications 2013-2018 (US$ billion)
Exhibit 15: Global Location-based Search and Advertisement Market by Display Applications 2013-2018 (US$ billion)
Exhibit 16: Global Location-based Search and Advertisement Market by Messaging Applications 2013-2018 (US$ billion)
Exhibit 17: Location-based Search and Advertising Market by Geographical Segmentation 2013
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