About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:
• Americas
• APAC
• EMEA
Technavio's report, the Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC and EMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• Chartboost
• Flurry
• InMobi
• Millennial Media
• MoPub
• Pandora Media
Other Prominent Vendors
• Amobee
• Baidu
• Byyd
• Google
• HasOffers
• iAd
• Kiip
• Matomy Media
• Mobile Network
• MobPartner
• OfferPal Media
• Opera Mediaworks
• PubMatic
• RevMob
• Science
Market Driver
• Growing Adoption of Smartphones and Tablets
• For a full, detailed list, view our report
Market Challenge
• Privacy and Security Concerns
• For a full, detailed list, view our report
Market Trend
• Increase in Number of Mobile Apps Downloading
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segments
03.2.1 Advertising Agencies
03.2.2 Application Developers
03.2.3 Mobile Affiliates
03.2.4 Individual Users
03.3 Base Year
03.4 Vendor Segmentation
03.5 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Mobile Description
06.1 Types of Mobile Advertising
06.1.1 Display Ads
06.1.2 Search Ads
07. Market Landscape
07.1 Market Snapshot
07.2 Product Life Cycle
07.3 Benefits of Mobile Advertising
07.4 Global Mobile Ad Spending Market
07.4.1 Market Size and Forecast
07.5 Other Market Influence
07.5.1 Correlation
07.5.2 Global Digital Ad Spending Market
07.5.3 Global Mobile Application Market
07.5.4 Global Mobile Data Traffic
07.5.5 Global Mobile Devices Market
07.5.6 Global Mobile Gaming Market
07.6 Five Forces Analysis
08. Geographical Segmentation
08.1 Global Mobile Ad Spending Market by Geography 2014
08.2 Global Mobile Ad Spending Market by Geography
08.3 Mobile Ad Spending Market in Americas
08.3.1 Market Size and Forecast
08.4 Mobile Ad Spending Market in EMEA
08.4.1 Market Size and Forecast
08.5 Mobile Ad Spending Market in APAC
08.5.1 Market Size and Forecast
09. Key Leading Countries
09.1 US
09.1.1 Economic Overview
09.1.2 Economic Indicators
09.1.3 Population Growth and Segmentation by Age
09.1.4 Mobile Ad Spending Market
09.2 China
09.2.1 Economic Overview
09.2.2 Mobile Ad Spending Market
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Competitive Analysis
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Chartboost
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Geographical Presence
18.1.4 Recent Developments
18.1.5 SWOT Analysis
18.2 Flurry
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Product Segmentation
18.2.4 SWOT Analysis
18.3 InMobi
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Geographical Segmentation
18.3.5 Recent Developments
18.3.6 SWOT Analysis
18.4 Millennial Media
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Strategy
18.4.4 Recent Developments
18.4.5 SWOT Analysis
18.5 MoPub
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 SWOT Analysis
18.6 Pandora Media
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Revenue Segmentation 2013
18.6.4 Revenue Segmentation 2012 and 2013
18.6.5 Business Strategy
18.6.6 Recent Developments
18.6.7 SWOT Analysis
19. Key Insights
19.1 Leading Revenue Generating Countries in Global Mobile Ad Spending Market
19.2 Penetration of Mobile Advertising in Global Mobile Ad Spending Market
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Mobile Advertising
Exhibit 3: Global Mobile Ad Spending Market 2014-2019 ($ billion)
Exhibit 4: Value of r (Correlation Coefficient) for Correlation between Mobile Ad Spending and Other Influencing Market
Exhibit 5: Linear Correlation: Mobile Ad Spending Market versus Influencing Markets
Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billion)
Exhibit 7: Global Mobile Application Market 2014-2019 (in billion)
Exhibit 8: Global Mobile Data Traffic 2014-2019 (units exabytes)
Exhibit 9: Global Mobile Devices Market 2014-2019 (billion units)
Exhibit 10: Global Mobile Gaming Market 2014-2019 ($ billion)
Exhibit 11: Global Mobile Ad Spending Market by Geography 2014
Exhibit 12: Per Capita Disposable Income of Leading Countries 2009-2014 ($)
Exhibit 13: Global Mobile Ad Spending Market by Geography
Exhibit 14: Mobile Ad Spending Market in Americas ($ billion)
Exhibit 15: Mobile Ad Spending Market in EMEA ($ billion)
Exhibit 16: Mobile Ad Spending Market in APAC by Revenue ($ billion)
Exhibit 17: GDP Growth Rate 2011-2019 ($ billion)
Exhibit 18: GDP Per Capita 2011-2019 ($)
Exhibit 19: Population in 2011-2019 (in millions)
Exhibit 20: Population by Age 2014 (in millions)
Exhibit 21: Mobile Ad Spending Market ($ billion)
Exhibit 22: Per Capita GDP Growth Rate 2011-2019 ($ billion)
Exhibit 23: Savings Rate as a Percentage of GDP 2008-2013
Exhibit 24: Population by Age in 2014 (million)
Exhibit 25: Mobile Ad Spending Market in China by Revenue ($ billion)
Exhibit 26: Global Smartphone and Tablet Penetration 2013-2018 (% of global population)
Exhibit 27: Global Internet Penetration Rate 2014
Exhibit 28: Share of Leading Countries by Internet Usage in 2014
Exhibit 29: Number of 2G, 3G, and 4G Global Mobile Connections 2014-2019
Exhibit 30: Cellphone Internet Users 2014-2019 (billion)
Exhibit 31: Global Programmatic Spending 2013-2018 ($ billion)
Exhibit 32: Chartboost: Geographical Presence
Exhibit 33: Flurry: Product Segmentation
Exhibit 34: InMobi: Product Segmentation
Exhibit 35: InMobi: Geographical Segmentation
Exhibit 36: Pandora Media: Revenue Segmentation 2013
Exhibit 37: Pandora Media: Revenue Segmentation 2012 and 2013 ($ million)
Exhibit 38: Leading Revenue Generating Countries in Global Mobile Ad Spending Market 2014
Exhibit 39: Penetration of Mobile Advertising in Global Mobile Ad Spending Market
