About Mobile VAS
Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
TechNavio's analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:
• Revenue generated from mobile VAS apart from voice communication services
• Revenue generated from mobile messaging services and mobile internet services
• In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
• In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
• Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
• Revenue share of the stakeholders in the Global Mobile VAS market
• In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
• In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices
However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.
TechNavio's report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• America Movil
• Apple
• AT&T
• BlackBerry
• CanvasM Technology
• Comviva Technology
• Google
• InMobi
• KongZhong
• OnMobile
• One97 Communications
Other Prominent Vendors
• ACL Wireless
• ADG Online Solution
• Adnear
• Affle
• Ahoy Telecom
• Air2Web
• Airhub Technologies
• Airvoice Infocomm India
• Altruist Technologies
• Amazon App Store
• Apalya Technologies
• AstroYogi.com
• Astute Systems
• Atom Technologies
• Bay Talkitec
• Bharti Airtel Ltd.
• Bubble Motion
• Buongiorno Digital Innovation India
• BuzzCity
• Cellent
• Comviva Technology
• Coruscant Tec
• DigiVive
• Etisalat
• Frozen Digit Technologies
• Gemalto
• Geodesic
• GoBindas Entertainment
• Handygo Technologies
• Hoopz Planet Info
• Hungama Digital Media Entertainment
• i2i telesource
• Idea Brahma Consulting
• IMImobile
• India Games
• Intersec
• Jinny Software
• July Systems
• Jump Games
• Kirusa
• Lumata
• LocationGuru Solutions
• Mauj Mobile
• Mobilecomm Technologies India
• mChek India Payment Systems
• Mobile2win India
• eMahatva Technologie
• Mobio Networks
• MobiPorter Solutions
• mobiShastra Technologies
• mobiSolv
• MobME Wireless Solutions
• Mogae Digital
• Moveo Systems
• MXit Lifestyle
• Nazara Technologies
• Netcore Solutions
• NetXcell
• Nokia
• Onyx Mobile
• Opera Software
• Oxigen Services
• PayMate India
• Pyro Networks
• RealNetworks
• Rediff.com
• Rishtey Database
• Roamware
• ROK Global
• SMSCountry Networks
• Spice Digital
• Tapjoy
• Tata DoCoMo
• Telenity
• Unisys Infosolutions
• ValueFirst Digital Media
• Verse Innovation
• Vibes Media
• Voicetap Technologies
• vRock Mobile Communication
• VivaConnect
• Webaroo Technology
• Zenga Media
Market Driver
• Increased Adoption of Smartphones and Tablets
• For a full, detailed list, view our report
Market Challenge
• High Bargaining Power of Communication Service Providers
• For a full, detailed list, view our report
Market Trend
• Increased Adoption of Location-enabled Mobile VAS
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Global Mobile Service Market
06.2.1 Market Size and Forecast
06.3 Global Mobile VAS Market
06.3.1 Mobile VAS: An Overview
06.3.2 Market Size and Forecast
06.3.3 Mobile VAS Service Categories
06.4 Five Forces Analysis
07. Global Mobile VAS Market: Value Chain Analysis
08. Market Segmentation by Product
08.1 Global Mobile VAS Market Product Segmentation
09. Global Mobile Messaging Services Market
09.1 Global Mobile Messaging Services Market
09.1.1 Market Size and Forecast
09.2 Global Mobile Messaging Services Market by Product Segmentation
09.3 Global Mobile SMS Market
09.3.1 Market Size and Forecast
09.4 Global Mobile MMS Market
09.4.1 Market Size and Forecast
10. Global Mobile Internet Services Market
10.1 Global Mobile Internet Services Market
10.1.1 Market Size and Forecast
10.2 Global Mobile Internet Services Market by Product Segmentation
10.3 Global Mobile Email and IM Services Market
10.3.1 Market Size and Forecast
10.4 Global Mobile Advertising Services Market
10.4.1 Market Size and Forecast
10.5 Global Mobile Music Services Market
10.5.1 Market Size and Forecast
10.5.2 Market Segmentation
10.6 Global Mobile Commerce Services Market
10.6.1 Market Size and Forecast
10.7 Global Mobile LBS Market
10.7.1 Market Size and Forecast
10.8 Global Mobile Video Services Market
10.8.1 Market Size and Forecast
10.9 Global Mobile Image Services Market
10.9.1 Market Size and Forecast
10.10 Global Mobile Publication/Learning Services Market
10.10.1 Market Size and Forecast
11. Geographical Segmentation
11.1 Global Mobile VAS Market by Geographical Segmentation
11.2 Mobile VAS Market in the APAC Region
11.2.1 Market Size and Forecast
11.3 Mobile VAS Market in the Americas
11.3.1 Market Size and Forecast
11.4 Mobile VAS Market in EMEA Region
11.4.1 Market Size and Forecast
12. Key Emerging Economies
12.1 China
12.1.1 Market Size and Forecast
12.1.2 Mobile VAS Market Share
12.1.3 Major Driver
12.1.4 Major Challenge
12.1.5 Major Trend
12.2 Brazil
12.2.1 Market Size and Forecast
12.2.2 Mobile VAS Market Share
12.2.3 Major Driver
12.2.4 Major Challenge
12.2.5 Major Trend
12.3 Africa
12.3.1 Market Size and Forecast
12.3.2 Mobile VAS Market Share
12.3.3 Major Driver
12.3.4 Major Challenge
12.3.5 Major Trend
12.4 Russia
12.4.1 Market Size and Forecast
12.4.2 Mobile VAS Market Share
12.4.3 Major Driver
12.4.4 Major Challenge
12.4.5 Major Trend
12.5 India
12.5.1 Market Size and Forecast
12.5.2 Mobile VAS Market Share
12.5.3 Major Driver
12.5.4 Major Challenge
12.5.5 Major Trend
12.6 Mexico
12.6.1 Market Size and Forecast
12.6.2 Mobile VAS Market Share
12.6.3 Major Driver
12.6.4 Major Challenge
12.6.5 Major Trend
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
20.1 Competitive Scenario
20.2 Other Prominent Vendors
21. Key Vendor Analysis
21.1 America Movil
21.1.1 Key Facts
21.1.2 Business Overview
21.1.3 Business Segmentation by Revenue 2013
21.1.4 Business Segmentation by Revenue 2012 and 2013
21.1.5 Geographical Segmentation by Revenue 2013
21.1.6 Recent Developments
21.1.7 SWOT Analysiss
21.2 Apple
21.2.1 Key Facts
21.2.2 Business Overview
21.2.3 Product Segmentation by Revenue 2013
21.2.4 Product Segmentation by Revenue 2012 and 2013
21.2.5 Geographical Segmentation by Revenue 2013
21.2.6 Business Strategy
21.2.7 Recent Developments
21.2.8 SWOT Analysis
21.3 AT&T
21.3.1 Key Facts
21.3.2 Business Overview
21.3.3 Business Segmentation by Revenue 2013
21.3.4 Business Segmentation by Revenue 2012 and 2013
21.3.5 Business Strategy
21.3.6 Recent Developments
21.3.7 SWOT Analysis
21.4 BlackBerry
21.4.1 Key Facts
21.4.2 Business Overview
21.4.3 Business Segmentation by Revenue 2014
21.4.4 Business Segmentation by Revenue 2013 and 2014
21.4.5 Geographical Segmentation by Revenue 2014
21.4.6 Business Strategy
21.4.7 Recent Developments
21.4.8 SWOT Analysis
21.5 CanvasM Technology
21.5.1 Key Facts
21.5.2 Business Overview
21.5.3 Product Offerings
21.5.4 Business Strategy
21.5.5 Recent Developments
21.5.6 SWOT Analysis
21.6 Comviva Technologies
21.6.1 Key Facts
21.6.2 Business Overview
21.6.3 Product Segmentation
21.6.4 Business Strategy
21.6.5 Recent Developments
21.6.6 SWOT Analysis
21.7 Google
21.7.1 Key Facts
21.7.2 Business Overview
21.7.3 Business Segmentation by Revenue 2013
21.7.4 Business Segmentation by Revenue 2012 and 2013
21.7.5 Geographical Segmentation by Revenue 2013
21.7.6 Business Strategy
21.7.7 Recent Developments
21.7.8 SWOT Analysis
21.8 InMobi
21.8.1 Key Facts
21.8.2 Business Overview
21.8.3 Key Products
21.8.4 Geographical Segmentation
21.8.5 Recent Developments
21.8.6 SWOT Analysis
21.9 KongZhong
21.9.1 Key Facts
21.9.2 Business Overview
21.9.3 Business Segmentation by Revenue 2013
21.9.4 Business Segmentation by Revenue 2012 and 2013
21.9.5 Geographical Segmentation by Revenue 2013
21.9.6 Business Strategy
21.9.7 Recent Developments
21.9.8 SWOT Analysis
21.10 OnMobile
21.10.1 Key Facts
21.10.2 Business Overview
21.10.3 Product Segmentation by Revenue 2014
21.10.4 Product Segmentation by Revenue 2012-2014
21.10.5 Geographical Segmentation by Revenue 2014
21.10.6 Recent Developments
21.10.7 SWOT Analysis
21.11 One97 Communications
21.11.1 Key Facts
21.11.2 Business Overview
21.11.3 Product Segmentation
21.11.4 Business Strategy
21.11.5 Recent Developments
21.11.6 SWOT Analysis
22. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Mobile VAS Market Coverage
Exhibit 3: Global Mobile Service Market 2013-2018 (US$ billion)
Exhibit 4: Global Mobile Service Market by Product Segmentation 2013
Exhibit 5: Global Mobile Service Market by Product Segmentation 2018
Exhibit 6: Mobile VAS
Exhibit 7: Global Mobile VAS Market 2013-2018 (US$ billion)
Exhibit 8: Comparison of Service Categories in Global Mobile VAS Market
Exhibit 9: Global Mobile VAS Value Chain
Exhibit 10: Global Mobile VAS Market Value Chain in Emerging Geographies
Exhibit 11: Global Mobile VAS Market Value Chain in Developed Economies
Exhibit 12: Global Mobile VAS Market by Product Segmentation
Exhibit 13: Global Mobile VAS Market by Product Segmentation 2013
Exhibit 14: Global Mobile VAS Market by Product Segmentation 2018
Exhibit 15: Global Mobile VAS Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 16: Global Mobile VAS Market by Product Segmentation 2013-2018
Exhibit 17: Global Mobile Messaging Services Market 2013-2018 (US$ billion)
Exhibit 18: Global Mobile Messaging Services Market by Product Segmentation
Exhibit 19: Global Mobile Messaging Services Market by Product Segmentation 2013
Exhibit 20: Global Mobile Messaging Services Market by Product Segmentation 2018
Exhibit 21: Global Mobile Messaging Services Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 22: Global Mobile Messaging Services Market by Product Segmentation 2013-2018
Exhibit 23: Global Mobile SMS Market 2013-2018 (US$ billion)
Exhibit 24: Global Mobile MMS Market 2013-2018 (US$ billion)
Exhibit 25: Global Mobile Internet Services Market 2013-2018 (US$ billion)
Exhibit 26: Global Mobile Internet Services Market by Product Segmentation
Exhibit 27: Global Mobile Internet Services Market by Product Segmentation 2013
Exhibit 28: Global Mobile Internet Services Market by Product Segmentation 2018
Exhibit 29: Global Mobile Internet Services Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 30: Global Mobile Internet Services Market by Product Segmentation 2013-2018
Exhibit 31: Global Mobile Email and IM Services Market 2013-2018 (US$ billion)
Exhibit 32: Global Mobile Email Application Users 2013-2018 (million)
Exhibit 33: Global IM Application User Accounts 2013-2018 (million)
Exhibit 34: Global Mobile Advertising Services Market 2013-2018 (US$ billion)
Exhibit 35: Mobile Internet Advertisement Market by Vendor Segmentation 2012-2014
Exhibit 36: Global Mobile Advertising Market by Geography 2012
Exhibit 37: Global Mobile Music Services Market 2013-2018 (US$ billion)
Exhibit 38: Global Mobile Music Services Market by Product Differentiation 2013-2018 (US$ billion)
Exhibit 39: Global Mobile Commerce Services Market 2013-2018 (US$ billion)
Exhibit 40: Global Mobile Money Users 2013-2018 (million)
Exhibit 41: Global Mobile LBS Market 2013-2018 (US$ billion)
Exhibit 42: Penetration of Mobile Broadband in Households in Different Countries 2013
Exhibit 43: Global LTE Network 2010
Exhibit 44: Global LTE Network 2013
Exhibit 45: Global Mobile Video Services Market 2013-2018 (US$ billion)
Exhibit 46: Mobile Video Share in Overall Online Video Watched in the US Q1 2012-Q4 2013
Exhibit 47: Global Mobile Image Services Market 2013-2018 (US$ billion)
Exhibit 48: Global Mobile Publication/Learning Services Market 2013-2018 (US$ billion)
Exhibit 49: Global Mobile VAS Market by Product Category 2013-2018 (US$ billion)
Exhibit 50: Global Mobile VAS Market by Product Category 2013-2018
Exhibit 51: Global Mobile VAS Market by Geographical Segmentation 2013
Exhibit 52: Global Mobile VAS Market by Geographical Segmentation 2018
Exhibit 53: Global Mobile VAS Market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 54: Global Mobile VAS Market by Geographical Segmentation 2013-2018
Exhibit 55: Mobile VAS Market in the APAC Region 2013-2018 (US$ billion)
Exhibit 56: Mobile VAS Market in the Americas 2013-2018 (US$ billion)
Exhibit 57: Mobile VAS Market in the EMEA 2013-2018 (US$ billion)
Exhibit 58: Global Mobile VAS Market by Geography 2013-2018 (US$ billion)
Exhibit 59: Global Mobile VAS Market by Geography 2013-2018
Exhibit 60: Mobile VAS Market in China 2013-2018 (US$ billion)
Exhibit 61: Revenue Contribution of Mobile VAS in Mobile Service Market in China 2013
Exhibit 62: Mobile VAS Market in Brazil 2013-2018 (US$ billion)
Exhibit 63: Revenue Contribution of Mobile VAS in Mobile Service Market in Brazil 2013
Exhibit 64: Mobile VAS Market in Africa 2013-2018 (US$ billion)
Exhibit 65: Revenue Contribution of Mobile VAS in Mobile Service Market in Africa 2013
Exhibit 66: Mobile VAS Market in Russia 2013-2018 (US$ billion)
Exhibit 67: Revenue Contribution of Mobile VAS in Mobile Service Market in Russia 2013
Exhibit 68: Mobile VAS Market in India 2013-2018 (US$ billion)
Exhibit 69: Revenue Contribution of Mobile VAS in Mobile Service Market in India 2013
Exhibit 70: Mobile VAS Market in Mexico 2013-2018 (US$ billion)
Exhibit 71: Revenue Contribution of Mobile VAS in Mobile Service Market in Mexico 2013
Exhibit 72: Worldwide Smartphone Users 2013-2018 (billion)
Exhibit 73: Global Tablets Market 2013-2018 (million units)
Exhibit 74: Mobile VAS Penetration in Emerging Economies 2013
Exhibit 75: Global Mobile Broadband Subscriptions 2013 and 2012 (million)
Exhibit 76: Awareness Versus Usage of Mobile VAS on Mobile in India 2013
Exhibit 77: Mobile/Tablet Operating System Market Share 2013
Exhibit 78: Global LTE Deployment by Geography 2013
Exhibit 79: Market Shares of CIS, Africa, and Arab States in the Global Mobile Broadband Subscription Market 2013
Exhibit 80: Number of Mobile Payment Users by Geography 2009-2018 (million)
Exhibit 81: Global Mobile Games Market: Smartphones and Feature Phones vis-à-vis Tablets 2013-2018 (US$ billion)
Exhibit 82: Popularity of IM Mobile Applications in US, Brazil, South Africa, China, and Indonesia 2013
Exhibit 83: America Movil: Business Segmentation by Revenue 2013
Exhibit 84: America Movil: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 85: America Movil: Geographical Segmentation by Revenue 2013
Exhibit 86: Apple: Product Segmentation by Revenue 2013
Exhibit 87: Apple: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 88: Apple: Geographical Segmentation by Revenue 2013
Exhibit 89: AT&T: Business Segmentation by Revenue 2013
Exhibit 90: AT&T: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 91: BlackBerry: Business Segmentation by Revenue 2014
Exhibit 92: BlackBerry: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 93: BlackBerry: Geographical Segmentation by Revenue 2014
Exhibit 94: CanvasM Technology: Product Offerings 2013
Exhibit 95: Comviva Technologies: Product Segmentation 2013
Exhibit 96: Google: Business Segmentation by Revenue 2013
Exhibit 97: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 98: Google: Geographical Segmentation by Revenue 2013
Exhibit 99: InMobi: Key Products
Exhibit 100: InMobi: Geographical Segmentation
Exhibit 101: KongZhong: Business Segmentation by Revenue 2013
Exhibit 102: KongZhong: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 103: KongZhong: Geographical Segmentation by Revenue 2013
Exhibit 104: OnMobile: Product Segmentation by Revenue 2014
Exhibit 105: OnMobile: Product Segmentation by Revenue 2012-2014
Exhibit 106: OnMobile: Geographical Segmentation by Revenue 2014
Exhibit 107: One97 Communications: Product Segmentation 2014
