TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 11.54 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in online ad spending. The Global Online Ad Spending market has also been witnessing a shift from direct response advertising to brand advertising. However, data security concerns could pose a challenge to the growth of this market.
TechNavio's report, the Global Online Ad Spending Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in North America, Western Europe, Eastern Europe, Latin America, the APAC region, and the MEA region; it also covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include AOL Inc., Facebook Inc., Google Inc., Microsoft Corp., and Yahoo! Inc.
Key questions answered in this report:
What will the market size be in 2015 and at what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.
01.Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
Market Size and Forecast
06.1 Online Ad Spending Market vs. Other Advertising Market
06.2 Five Forces Analysis
07. Market Segmentation
07.1 Global Online Ad Spending market - Segmentation by Ad Formats in Online Ad Spend
Search ad format
Display ad format
Mobile ad format
Classifieds and Directories ad format
Online Lead Generation ad format
E-mail ad format
07.2 Global Online Ad Spending Market - Segmentation by Revenue Model
CPC
CPI
Hybrid Model
07.3 Global Online Ad Spending Market-Segmentation by Industry
08. Geographical Segmentation
09. Key Leading Countries
USA
Japan
UK
Germany
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
17.1 AOL Inc.
Business Overview
Key Information
SWOT Analysis
17.2 Facebook Inc.
Business Overview
Key Information
SWOT Analysis
17.3 Google Inc.
Business Overview
Key Information
SWOT Analysis
17.4 Microsoft Corp.
Business Overview
Key Information
SWOT Analysis
17.5 Yahoo! Inc.
Business Overview
Key Information
SWOT Analysis
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Online Ad Spending market 2012-2016 (US$ billion)
Exhibit 3: Global Online Ad Spending market vs. Other Ad Spending market 2012-2016 (Percent)
Exhibit 4: Global Online Ad Spending market vs. Other Advertising Market 2012-2016 (US$ billion)
Exhibit 5: Global Online Ad Spending market Segmentation by Ad Format 2012
Exhibit 6: Global Online Ad Spending Market Segmentation - by Revenue Model 2012
Exhibit 7: Global Online Ad Spending Market- Segmentation by Industry 2012
Exhibit 8: Global Online Ad Spending market by Geographical Segmentation 2012 (in percentage)
Exhibit 9: Global Online Ad Spending market by Geographical Segmentation 2012 (in billion)
Exhibit 10: Global Online Ad Spending Market by Vendor Segmentation 2012
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