Global Online Ad Spending Market 2012-2016

Global Online Ad Spending Market 2012-2016

Category : Other

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TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 11.54 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in online ad spending. The Global Online Ad Spending market has also been witnessing a shift from direct response advertising to brand advertising. However, data security concerns could pose a challenge to the growth of this market. 
TechNavio's report, the Global Online Ad Spending Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in North America, Western Europe, Eastern Europe, Latin America, the APAC region, and the MEA region; it also covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include AOL Inc., Facebook Inc., Google Inc., Microsoft Corp., and Yahoo! Inc.
Key questions answered in this report:
What will the market size be in 2015 and at what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.

 

01.Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology


Market Research Process

Research Design

Research Methodology

05. Scope of the Report

Market Overview

Product Offerings

06. Market Landscape

Market Size and Forecast

06.1 Online Ad Spending Market vs. Other Advertising Market

06.2 Five Forces Analysis

07. Market Segmentation

07.1 Global Online Ad Spending market - Segmentation by Ad Formats in Online Ad Spend

Search ad format

Display ad format

Mobile ad format

Classifieds and Directories ad format

Online Lead Generation ad format

E-mail ad format

07.2 Global Online Ad Spending Market - Segmentation by Revenue Model

CPC

CPI

Hybrid Model

07.3 Global Online Ad Spending Market-Segmentation by Industry

08. Geographical Segmentation

09. Key Leading Countries


USA

Japan

UK

Germany

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis


17.1 AOL Inc.

Business Overview

Key Information

SWOT Analysis

17.2 Facebook Inc.

Business Overview

Key Information

SWOT Analysis

17.3 Google Inc.

Business Overview

Key Information

SWOT Analysis

17.4 Microsoft Corp.

Business Overview

Key Information

SWOT Analysis

17.5 Yahoo! Inc.

Business Overview

Key Information

SWOT Analysis

18. Other Reports in this Series



List of Exhibits

Exhibit 1: Market Research Methodology

Exhibit 2: Global Online Ad Spending market 2012-2016 (US$ billion)

Exhibit 3: Global Online Ad Spending market vs. Other Ad Spending market   2012-2016 (Percent)

Exhibit 4: Global Online Ad Spending market vs. Other Advertising Market 2012-2016 (US$ billion)

Exhibit 5: Global Online Ad Spending market Segmentation by Ad Format 2012

Exhibit 6: Global Online Ad Spending Market Segmentation - by Revenue Model 2012

Exhibit 7: Global Online Ad Spending Market- Segmentation by Industry 2012

Exhibit 8: Global Online Ad Spending market by Geographical Segmentation 2012 (in percentage)

Exhibit 9: Global Online Ad Spending market by Geographical Segmentation 2012 (in billion)

Exhibit 10: Global Online Ad Spending Market by Vendor Segmentation 2012


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