Market outlook of the global organic laundry detergents market
Technavio research analyst predicts the global organic laundry detergents market to grow steadily at a CAGR of approximately 4% by 2020. The absence of phthalates, synthetic fragrances, artificial dyes, or colors in organic detergents is a significant factor that augments its adoption during the predicted period.
Decreasing infant mortality rate is the key driver for the growth of this market. Organic detergents use ingredients that are non-toxic in nature and are, hence, the preferred choice for washing an infant clothes. With the decrease in infant mortality, the applicability of such detergents is estimated to increase. This increase in the use of organic detergents is envisaged to result in market growth during the forecast period.
Product-based segmentation of the organic laundry detergents market
Liquid detergents
Powdered detergents
Tablet detergents
Technavio market research analysts estimate the liquid detergents segment to account for more than 86% of the total market share by the end of 2020. The launch of new products with better fragrances and natural ingredients is estimated to foster market growth in this segment during the predicted period.
Segmentation by retail formats and analysis of the organic laundry detergents market
Hypermarkets and supermarkets
Convenience stores
Independent retailers
In this market research report, analysts have projected the hypermarket and supermarket segment to account for more than 39% of the total market share by the end of 2020. Factors like the availability of popular brands in convenience stores are anticipated to bolster market growth during the predicted period.
Competitive landscape and key vendors
The global organic laundry detergents market is highly fragmented due to the presence of multiple vendors, including international and regional players. The market consists of organic laundry care products manufacturers as well as large retailers, which are the major distributors of these products.
The top vendors in the market are -
Biokleen
Eco-Me
Grab Green
GreenShield Organic
Seventh Generation
Sonett
Tandi Naturals
Other prominent vendors in the market include Babyganics, Dapple, Earth Best, Eco Sprout, Eco Nuts, ECOS, Method, Mrs. Meyers, P&G, Rockin€™ Green.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global organic laundry detergents market?
What are the key market trends impacting the growth of the organic laundry detergents market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the global organic laundry detergents market?
Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
What are the key outcomes of the five forces analysis of the organic laundry detergents market?
Technavio also offers customization on reports based on specific client requirement.
Related reports:
Organic Food and Beverage Market: Forecast & Report Analysis 2015-2019
Organic Food and Beverages Market in Europe 2015-2019
Global Organic Personal Care Products Market 2015-2019
Global Organic Mattress Market 2015-2019
Natural and Organic Personal Care Product Market in Europe 2015-2019
Table of Contents
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Global organic liquid laundry detergents market
Global organic powdered laundry detergents market
Global organic tablet laundry detergents market
PART 07: Market segmentation by retail formats
PART 08: Geographical segmentation
Organic laundry detergents market in North America
Organic laundry detergents market in Europe
Organic laundry detergents market in APAC
Organic laundry detergents market in ROW
PART 09: Key leading countries
US
UK
Germany
France
Japan
PART 10: Market drivers
Increased awareness amongst consumers
Decreasing infant mortality rate
Rising disposable incomes and living standards in developing countries
Need for certification driving better products
PART 11: Impact of drivers
PART 12: Market challenges
Shorter shelf life
Higher pricing
Approval of certification
Falling birth rate
PART 13: Impact of drivers and challenges
PART 14: Market trends
Growing environmental concerns
Health benefits driving adoption
Innovative packaging
Growth in online retail sector
PART 15: Vendor landscape
Competitive scenario
Major vendors 2014
Biokleen
Eco-Me
Grab Green
GreenShield Organic
Seventh Generation
Sonett
Tandi's Naturals
Other prominent vendors
PART 16: Key vendor analysis
Biokleen
Eco-Me
Grab Green
GreenShield Organic
Seventh Generation
Sonett
Tandi’s Naturals
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Overview of the global organic laundry detergents market
Exhibit 03: Global organic laundry detergents market ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global organic laundry detergents market segmentation by products
Exhibit 06: Global organic laundry detergents market segmentation by products (% share)
Exhibit 07: Global organic liquid laundry detergents market 2015-2020 ($ billions)
Exhibit 08: Global organic powdered laundry detergents market 2015-2020 ($ billions)
Exhibit 09: Global organic tablet laundry detergents market 2015-2020 ($ billions)
Exhibit 10: Global organic laundry detergents market by retail formats
Exhibit 11: Global organic laundry detergents market segmentation by retail formats 2015
Exhibit 12: Geographical segmentation of the global organic laundry detergents market 2015
Exhibit 13: Geographical segmentation of the global organic laundry detergents market 2020
Exhibit 14: Global organic laundry detergents market 2015-2020 (% share)
Exhibit 15: Organic laundry detergents market in North America 2015-2020 ($ billions)
Exhibit 16: Organic laundry detergents market in Europe 2015-2020 ($ billions)
Exhibit 17: Organic laundry detergents market in APAC ($ billions)
Exhibit 18: Organic laundry detergents market in ROW 2015-2020 ($ billions)
Exhibit 19: Key leading countries
Exhibit 20: Drivers of the global organic laundry detergents market
Exhibit 21: Number of HNWI in APAC (millions)
Exhibit 22: Impact of drivers
Exhibit 23: Challenges of the global organic laundry detergents market
Exhibit 24: Global birth rate per 1,000 people 2007-2014
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Major vendors 2014
Exhibit 27: Biokleen: Product segmentation
Exhibit 28: Eco-Me: Product segmentation
Exhibit 29: Grab Green: Product segmentation
Exhibit 30: GreenShield Organic: Product segmentation
Exhibit 31: Seventh Generation: Product segmentation
Exhibit 32: Sonett: Product segmentation
Exhibit 33: Tandi’s Naturals: Product segmentation
