About OTT
Over the top service refers to the delivery of text, image, audio, video, and other content over the internet. Multiple system operators are not involved in the control or distribution of the content. Internet service providers are unaware of the details of the content delivered and are neither responsible nor able to control the copyrights, viewing abilities, or other redistribution abilities of the content.
TechNavio's analysts forecast the global OTT market to grow at a CAGR of 18.40 percent over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global OTT market for the period 2015-2019. It provides a segmentation of the market based on analytical solutions, applications, and end-users. To calculate the market size, the report considers revenue generated from OTT solutions, software, tools, applications, services, support, and maintenance.
TechNavio's report, Global OTT Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.
Key regions
• Americas
• APAC
• EMEA
Key vendors
• Akamai
• Apple
• Facebook
• Google
• Netflix
• Tencent Holdings
Other prominent vendors
• Activevideo
• Brightcove
• Flixfling
• Hulu
• Microsoft
• Nimbuzz
• Roku
Market driver
• Increased penetration of handheld devices and internet
• For a full, detailed list, view our report
Market challenge
• Monetization of user bases
• For a full, detailed list, view our report
Market trend
• Increase in locally confined content and network
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the Key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
1 Executive Summary
2 List of Abbreviations
3 Scope of the Report
3.1 Market overview
3.2 Product offerings
4 Market Research Methodology
4.1 Market research process
4.2 Research methodology
5 Introduction
6 Market Landscape
6.1 Market overview
6.2 Segmentation of global OTT market
6.3 Market size and forecast
6.4 OTT service offerings
6.5 Five forces analysis
7 Market Segmentation by Type of Content
7.1 Segmentation by type of content 2014-2019
7.2 Global OTT text/image market 2014-2019
07.2.1 Market size and forecast
7.3 Global OTT audio/voice market 2014-2019
07.3.1 Market size and forecast
7.4 Global OTT video market 2014-2019
07.4.1 Market size and forecast
8 Market Segmentation by Type of Access
8.1 Segmentation by type of access
8.2 Global OTT market by type of access 2014-2019
9 Geographical Segmentation
9.1 Segmentation of global OTT market by geography 2014-2019
10 Buying Criteria
11 Market Growth Drivers
12 Drivers and their Impact
13 Market Challenges
14 Impact of Drivers and Challenges
15 Market Trends
16 Trends and their Impact
17 Vendor Landscape
17.1 Competitive scenario
17.2 Other prominent vendors
18 Key Vendor Analysis
18.1 Akamai Technologies
18.1.1 Key facts
18.1.2 Business overview
18.1.3 Service segmentation by revenue 2013
18.1.4 Service segmentation by revenue 2012 and 2013
18.1.5 Business strategy
18.1.6 Recent developments
18.1.7 SWOT analysis
18.1.8 Strengths
18.1.9 Weaknesses
18.1.10 Opportunities
18.1.11 Threats
18.2 Apple
18.2.1 Key facts
18.2.2 Business Overview
18.2.3 Product segmentation by revenue
18.2.4 Geographical segmentation by revenue
18.2.5 Business strategy
18.2.6 Recent developments
18.2.7 SWOT analysis
18.3 Facebook
18.3.1 Key facts
18.3.2 Business overview
18.3.3 Business segmentation by revenue 2013
18.3.4 Business Segmentation by Revenue 2011-2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business strategy
18.3.7 Recent developments
18.3.8 SWOT analysis
18.4 Google
18.4.1 Key facts
18.4.2 Business overview
18.4.3 Business segmentation by revenue 2013
18.4.4 Business segmentation by revenue 2012 and 2013
18.4.5 Geographical segmentation by revenue 2013
18.4.6 Business strategy
18.4.7 Recent developments
18.4.8 SWOT analysis
18.4.9 Strengths
18.4.10 Weakness
18.4.11 Opportunities
18.4.12 Threats
18.5 Netflix
18.5.1 Key facts
18.5.2 Business overview
18.5.3 Business segmentation
18.5.4 Business segmentation by revenue 2012 and 2013
18.5.5 Business strategy
18.5.6 Recent developments
18.5.7 SWOT analysis
18.6 Tencent Holdings
18.6.1 Key facts
18.6.2 Business overview
18.6.3 Business segmentation by revenue 2013
18.6.4 Business segmentation by revenue 2012 and 2013
18.6.5 Geographical segmentation by revenue 2013
18.6.6 Business strategy
18.6.7 Recent developments
18.6.8 SWOT analysis
19 Market Highlights
20 Other Reports in this Series
List Of Exhibits
Exhibit 1: Market research methodology
Exhibit 2: Global OTT market 2014-2019 ($ billion)
Exhibit 3: OTT service offerings
Exhibit 4: Segmentation by type of content 2014
Exhibit 5: Segmentation by type of content 2019
Exhibit 6: Global OTT text/image market 2014-2019($ billion)
Exhibit 7: Global OTT audio/voice market 2014-2019($ billion)
Exhibit 8: Global OTT video market 2014-2019
Exhibit 9: Global OTT market by type of access 2014-2019
Exhibit 10: Global OTT market by type of access 2014-2019($ billion)
Exhibit 11: Segmentation of global OTT market by geography 2014
Exhibit 12: Segmentation of global OTT market by geography 2014-2019($ billion)
Exhibit 13: Segmentation of global OTT market by geography 2014-2019
Exhibit 14: Akamai: service segmentation by revenue 2013
Exhibit 15: Akamai: service segmentation by revenue 2012 and 2013 (US$ million)
Exhibit 16: Apple: product segmentation by revenue 2013
Exhibit 17: Apple: product segmentation by revenue 2012 and 2013 ($ billion)
Exhibit 18: Apple: geographical segmentation by Revenue 2013
Exhibit 19: Facebook: business segmentation by revenue 2013
Exhibit 20: Facebook: business segmentation by revenue 2011-2013 ($ billion)
Exhibit 21: Facebook: geographical segmentation by revenue 2013
Exhibit 22: Google: business segmentation by revenue 2013
Exhibit 23: Google: business segmentation by revenue 2012 and 2013 ($ million)
Exhibit 24: Google: geographical segmentation by revenue 2013
Exhibit 25: Netflix: business segmentation 2013
Exhibit 26: Netflix: business segmentation by revenue 2012 and 2013 ($ billion)
Exhibit 27: Tencent holdings: business segmentation by revenue 2013
Exhibit 28: Tencent holdings: business segmentation by revenue 2012 and 2013 ($ million)
Exhibit 29: Tencent holdings: geographical segmentation by revenue 2013
