About Personal Care Appliances
The trend of buying grooming appliances is highly seasonal. For instance, in North America customers prefer buying it during the first half of December. With the rise in internet and smartphone penetration, more customers are buying grooming products online. With the high penetration of personal care appliances in the North American and European markets — especially hair stylers, dryers, power shavers, and toothbrushes — manufacturers are targeting developing nations like India and China. Many companies have shifted their manufacturing base from the West to the East, especially to China, due to low labor and other manufacturing expenses.
Technavio’s analysts forecast the global personal care appliances market to grow at a CAGR of 7.3% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global personal care appliances market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of personal care appliances.
The market is divided into the following segments based on geography:
• APAC
• Europe
• North America
• ROW
Technavio's report, Global Personal Care Appliances Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Conair
• Helen of Troy
• Koninklijke Philips
• Procter & Gamble (P&G)
• Panasonic
• Spectrum Brands
Other prominent vendors
• Andis
• Colgate
• Groupe SEB
• Lion
• Omron Healthcare
• Wahl Clipper
• Waterpik Technologies
Market driver
• Shift from manual use to appliance-based grooming products by men, triggered by need for sophistication
• For a full, detailed list, view our report
Market challenge
• Competing with low-cost non-appliance products that showcase similar value
• For a full, detailed list, view our report
Market trend
• Frequent travelers fuel demand for travel-size appliances
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Consumer insights
• Market insights
• Market entry strategies
PART 05: Global profile
PART 06: Market landscape
• Market size and forecast
• Five forces analysis
PART 07: Segmentation by retail sales formats
• Global personal care appliances market sales by retail formats
PART 08: Market segmentation by product
• Product segmentation overview
• Global hair care appliances market
• Global hair removal appliances market
• Global oral care appliances market
PART 09: Geographical segmentation
• Geographical segmentation overview
• North America
• Europe
• APAC
• ROW
• Key geographical insights
PART 10: Market drivers
• Shift from manual use to appliance-based grooming products by men, triggered by need for sophistication
• Strong consumer emphasis on appearance, maintenance, and evolving fashion sense
• Growth in number of beauty salons, home salons, and spas
• Desire for simplification and effective results
PART 11: Impact of drivers
PART 12: Market challenges
• Competing with low-cost non-appliance products that showcase similar value
• Salons offering permanent hair care solutions limiting sales of hair care and hair removal appliances
• Risk of long-term hair damage
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Frequent travelers fuel demand for travel-size appliances
• Trend of smart personal appliances
• Focus on specific target customers to increase presence
PART 15: Vendor landscape
• Competitive scenario
• Key developments
• Key focus points for players
• Key players in global personal care appliances market
• Competitive assessment of top six vendors
• Conair
• Helen of Troy
• Koninklijke Philips
• Panasonic
• Procter & Gamble (P&G)
• Spectrum Brands
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Key countries in each region
Exhibit 02: Product offerings
Exhibit 03: World population 2009-2014 (billions)
Exhibit 04: World GDP per capita 2009-2014 ($)
Exhibit 05: Global employment to population ratio 2009-2014
Exhibit 06: World internet penetration rate 2009-2014
Exhibit 07: World mobile cellular subscription rate 2009-2014
Exhibit 08: Global beauty and personal care market
Exhibit 09: Global beauty and personal care market by product categories 2015
Exhibit 10: Revenue of global beauty and personal care market by product 2015 ($ billions)
Exhibit 11: Global personal appliances market ($ billions)
Exhibit 12: Five forces analysis
Exhibit 13: Global personal care appliances market sales by retail formats 2015
Exhibit 14: Different retail formats based on key parameters
Exhibit 15: Strategy for online retail and omni-channel retailing
Exhibit 16: Global personal care appliances market by product
Exhibit 17: CAGR comparison of different product segments 2015-2020
Exhibit 18: Global hair care appliances market
Exhibit 19: Five-year historical retail sales of hair dryers in the US ($ millions)
Exhibit 20: Global hair removal appliances market
Exhibit 21: Global oral care appliances market
Exhibit 22: Penetration of power toothbrush by cleaning technology
Exhibit 23: Global personal care appliances market by geography in 2015
Exhibit 24: CAGR comparison of key regions 2015-2020
Exhibit 25: Average cost of male hair and beauty salon treatments in UK 2012-2015 ($)
Exhibit 26: Global outlook toward appearance among men 2015
Exhibit 27: Five-year historical growth of overall salon industry 2011-2015 ($ billions)
Exhibit 28: Salon services and retailing revenues
Exhibit 29: Straightening irons vs. curling irons 2014 (% revenue)
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Middle-class population in BRIC countries 2015 (millions of people)
Exhibit 33: Middle-class wealth worldwide 2015 ($ billions)
Exhibit 34: Global social media growth rate: January 2015-January 2016
Exhibit 35: Frequency of purchase of personal care products online
Exhibit 36: Conair: Product segmentation
Exhibit 37: Helen of Troy: Business segmentation by revenue 2016
Exhibit 38: Helen of Troy: Business segmentation by revenue 2015 and 2016 ($ millions)
Exhibit 39: Helen of Troy: Geographical segmentation by revenue 2016
Exhibit 40: Koninklijke Philips: Business segmentation by revenue 2015
Exhibit 41: Koninklijke Philips: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 42: Koninklijke Philips: Geographical segmentation by revenue 2015
Exhibit 43: Panasonic: Business segmentation by revenue 2016
Exhibit 44: Panasonic: Business segmentation by revenue 2015 and 2016 ($ billions)
Exhibit 45: Panasonic: Geographical segmentation by revenue 2016
Exhibit 46: P&G: Business segmentation by revenue 2015
Exhibit 47: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 48: P&G: Geographical segmentation by revenue 2015
Exhibit 49: Spectrum Brands: Business segmentation by revenue 2015
Exhibit 50: Spectrum Brands: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 51: Spectrum Brands: Geographical segmentation by revenue 2015
