Global Real-time Bidding-based Ad Display Market 2012-2016

Global Real-time Bidding-based Ad Display Market 2012-2016

Category : ICT & Media

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TechNavio's analysts forecast the Global Real-time Bidding-based Ad Display market to grow at a CAGR of 43.8 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market.

TechNavio's report, Global Real-time Bidding-based Ad Display Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project.

The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.

Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of each of these key vendors?

01. Executive Summary

02. Introduction

03. Market Coverage


Market Overview

Product Offerings

04. Market Landscape

04.1. RTB-based Display Ad Process

04.2. Market Size and Forecast 

04.3. Five Force Analysis

05. Geographical Segmentation

06. Key Leading Countries


US

UK

Germany

07. Vendor Landscape

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis


14.1. Google Inc.

14.1.1. Business Overview

14.1.2. Business Segmentation

14.1.3. Key Information

14.1.4. SWOT Analysis

14.2. Rubicon Project

14.2.1. Business Overview

14.2.2. Business Segmentation

14.2.3. Key Information

14.2.4. SWOT Analysis

14.3. AppNexus Inc.

14.3.1. Business Overview

14.3.2. Business Segmentation

14.3.3. Key Information

14.3.4. SWOT Analysis

14.4. PubMatic Inc.

14.4.1. Business Overview

14.4.2. Business Segmentation

14.4.3. Key Information

14.4.4. SWOT Analysis

15. Other Reports in this Series



List of Exhibits:

Exhibit 1:  Real-time Bidding-based Ad Display Process

Exhibit 2:            Global Real-time Bidding-based Ad Display Market 2012–2016 (US$ billion)

Exhibit 3:  Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2012

Exhibit 4:  Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2016

Exhibit 5:  Real-Time Bidding-based Ad Display Market in the US 2012–2016 (US$ billion)

Exhibit 6:  Key Leading Countries in the Global Real-time Bidding-based Ad Display Market in 2012     and CAGR Forecast for 2012–2016

Exhibit 7:  Business Segmentation of Google Inc.

Exhibit 8:  Business Segmentation of Rubicon Project

Exhibit 9:  Business Segmentation of AppNexus Inc.

Exhibit 10:  Business Segmentation of PubMatic Inc.



 


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