About Smartphone
A smartphone is a mobile device with more advanced functionalities and features compared to cellphones. A smartphone's hardware and software specifications are meant to perform functions such as web browsing, capturing high-quality images, and playing HD videos. A smartphone can install various applications that can perform several advanced functions. Smartphones have become popular because of their many capabilities and are often used for communication and online activities. Advances in technology have led to smartphones being more compact and cheaper than other mobile devices such as tablets, phablets and PDAs.
TechNavio's analysts forecast the Global Smartphone market to grow at a CAGR of 8.1 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Smartphone market for the period 2015-2019. The report considers shipment of smartphones of trailing 3 quarters and estimates the shipment for fourth quarter for the year 2014. To calculate the market size, the report considers the revenue generated from the total unit shipment of smartphones. It also includes the shipments of phablets to arrive at the total market size for the base year 2014. However, the report does not consider the following to estimate the market size:
• Aftermarket sales of smartphones
• Sales of accessories and peripherals for smartphones
• Sales of mobile handsets that are classified as feature phones and tablets
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• Apple
• Huawei Technologies
• Lenovo Group
• LG Electronics
• Samsung Electronics
Other Prominent Vendors
• Asus
• Coolpad
• Gionee
• HTC
• Micromax
• OnePlus
• Sony
• TCL Communication Technology
• Xiaomi
• ZTE
Market Driver
• Declining ASP of Smartphone
• For a full, detailed list, view our report
Market Challenge
• Security Threats
• For a full, detailed list, view our report
Market Trend
• Increasing Demand for Large Screen-size Cellphones
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Industry Overview
06.1 Global Smartphone Market by Type
06.2 Value Chain of Smartphone Devices Market
06.3 Supply Chain of Smartphone Devices
06.4 Product Lifecycle of Smartphone Devices
06.5 Smartphone BOM
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Revenue
07.3 Market Size and Forecast by Unit Shipment
07.4 ASP Trend
07.5 Five Forces Analysis
08. Market Segmentation by Application
08.1 Global Smartphone Market Revenue Segmentation by Operating System 2014-2019
08.2 Global Android Smartphone Market
08.3 Global iOS Smartphone Market
08.4 Global Windows Smartphone Market
08.5 Global Blackberry Smartphone Market
08.6 Global Other Operating System Smartphone Market
09. Market Segmentation by Screen Size
09.1 Global Smartphone Market by Screen Size 2014-2019
09.2 Global Smartphone Market Segmentation: Below 5 inches
09.3 Global Smartphone Market Segmentation: 5.0 to 5.4 inches
09.4 Global Smartphone Market Segmentation: 5.5 to 5.9 inches
09.5 Global Smartphone Market Segmentation: 6.0+ inches
10. Geographical Segmentation
10.1 Global Smartphone Market by Geographical Segmentation 2014-2019
10.2 Global Smartphone Market in the APAC Region
10.3 Global Smartphone Market in the Americas
10.4 Global Smartphone Market in the EMEA Region
10.5 ASP by Region
11. Key Leading Countries
11.1 China
11.2 US
11.3 UK
11.4 India
11.5 Brazil
11.6 Japan
12. Buying Criteria
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Trends and their Impact
19. Vendor Landscape
19.1 Competitive Scenario
19.1.1 Mergers and Acquisitions
19.2 Market Share Analysis 2014
19.2.1 Apple
19.2.2 Huawei
19.2.3 Lenovo
19.2.4 LG
19.2.5 Samsung
19.3 Other Prominent Vendors
19.3.1 Asus
19.3.2 Coolpad
19.3.3 Gionee
19.3.4 HTC
19.3.5 Micromax
19.3.6 OnePlus
19.3.7 Sony
19.3.8 TCL Communication Technology Ltd.
19.3.9 Xiaomi
19.3.10 ZTE Corp.
20. Key Vendor Analysis
20.1 Apple
20.1.1 Key Facts
20.1.2 Business Overview
20.1.3 Product Segmentation by Revenue
20.1.4 Geographical Segmentation by Revenue
20.1.5 Business Strategy
20.1.6 Recent Developments
20.1.7 SWOT Analysis
20.2 Huawei
20.2.1 Key Facts
20.2.2 Business Overview
20.2.3 Business Segmentation by Revenue 2013
20.2.4 Business Segmentation by Revenue 2012 and 2013
20.2.5 Sales by Geography 2013
20.2.6 Business Strategy
20.2.7 Recent Developments
20.2.8 SWOT Analysis
20.3 Lenovo
20.3.1 Key Facts
20.3.2 Business Overview
20.3.3 Product Segmentation by Revenue 2013
20.3.4 Geographical Segmentation by Revenue 2013
20.3.5 Business Strategy
20.3.6 Recent Developments
20.3.7 SWOT Analysis
20.4 LG
20.4.1 Key Facts
20.4.2 Business Overview
20.4.3 Business Segmentation by Revenue 2013
20.4.4 Business Segmentation by Revenue 2012 and 2013
20.4.5 Sales by Geography 2013
20.4.6 Business Strategy
20.4.7 Recent Developments
20.4.8 SWOT Analysis
20.5 Samsung
20.5.1 Key Facts
20.5.2 Business Overview
20.5.3 Business Segmentation by Revenue 2013
20.5.4 Business Segmentation by Revenue 2012 and 2013
20.5.5 Geographical Segmentation by Revenue 2013
20.5.6 Business Strategy
20.5.7 Recent Developments
20.5.8 SWOT Analysis
21. Market Summary
22. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Mobile Computing Device Market by Type 2014
Exhibit 3: Value Chain of Smartphone Devices Market
Exhibit 4: Marketing Management Smartphone Device Manufacturers in the Value Chain
Exhibit 5: Sales and Distribution Management by Smartphone Device Manufacturers in the Value Chain
Exhibit 6: Smartphone Market in India Sales and Distribution Value Chain
Exhibit 7: Supply Chain of Smartphone Devices
Exhibit 8: Product Lifecycle of Smartphone Devices 2014
Exhibit 9: Smartphone BOM
Exhibit 10: List of Components by Contribution to the Total Cost 2014
Exhibit 11: Global Smartphone Market: Segmentation by OS and Screen Size 2014
Exhibit 12: Global Smartphone Market 2014-2019 (US$ billion)
Exhibit 13: Global Smartphone Market 2014-2019 (Units in billion)
Exhibit 14: Smartphone ASP 2014-2019 (US$ per Unit)
Exhibit 15: Global Smartphone Market Segmentation by Operating System 2014-2019
Exhibit 16: Global Smartphone Market Segmentation by Operating System 2014-2019 (Units in billion)
Exhibit 17: ASP of Various OS-based Smartphones 2014-2019 (US$ per Unit)
Exhibit 18: Global Smartphone Market Segmentation by Screen Size 2014-2019
Exhibit 19: Global Smartphone Market Segmentation by Screen Size 2014-2019 (Units in billion)
Exhibit 20: Global Smartphone Market by Geographical Segmentation 2014-2019
Exhibit 21: Global Smartphone Market by Geographical Segmentation 2014-2019 (Units in billion)
Exhibit 22: ASP of Smartphone by Region 2014 and 2019 (US$ per Unit)
Exhibit 23: Global Smartphone Market by Vendor Segmentation 2014
Exhibit 24: Product Segmentation of Apple by Revenue 2013
Exhibit 25: Product Segmentation of Apple by Revenue 2012 and 2013 (US$ billion)
Exhibit 26: Geographical Segmentation of Apple by Revenue 2013
Exhibit 27: Huawei: Business Segmentation by Revenue 2013
Exhibit 28: Huawei: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 29: Huawei: Sales by Geography 2013
Exhibit 30: Lenovo: Product Segmentation by Revenue 2013
Exhibit 31: Lenovo: Geographical Segmentation by Revenue 2013
Exhibit 32: LG: Business Segmentation by Revenue 2013
Exhibit 33: LG: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 34: LG : Sales by Geography 2013
Exhibit 35: Samsung: Business Segmentation by Revenue 2013
Exhibit 36: Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 37: Samsung: Geographical Segmentation by Revenue 2013
