About tequila
Tequila is made from the blue agave plant found in Mexico. According to Mexicans, agave can be grown only in the following regions: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave used in the preparation of 100% tequila is grown only in the state of Jalisco in Mexico.
Technavio's analysts forecast the global tequila market to grow at a CAGR of 3.55% and 3.01% in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global tequila market for 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of tequila and liters of tequila consumed.
The market size is calculated in two ways:
• By revenue (it includes all the taxes and duties imposed by governments)
• By volume (it includes on-trade and off-trade sales)
The market is further divided on the basis of following product categories:
• Value
• Premium
• High-end premium
• Super premium (it also includes ultra-premium)
The report also presents the vendor landscape and a corresponding detailed analysis of the four major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large. It also outlines the key trends that will contribute to the growth of the global tequila market during the forecast period.
Key vendors
• Beam
• Brown Forman
• Cuervo International
• Patron Spirits
Other prominent vendors
• Aha Yeto
• Camino Real distillery
• Cia Tequilera Los Valores
• Hacienda La Capilla
• Juarez Tequila
• Pernod Ricard
• Proximo Spirits
• Sierra Tequila
• Tequila Cazadores
• Tequila Corralejo
• Tequila Quiote
• The Blue Nectar
• World Food And Bev Group
Key market driver
• Rise in demand for premium tequila
• For a full, detailed list, view our report
Key market challenge
• Rise in prices of raw materials
• For a full, detailed list, view our report
Key market trend
• Growing adoption of organic tequila
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Global tequila market by product
PART 07: Geographical segmentation
Tequila market in Americas
Tequila market in Europe, the Middle East, and Africa (EMEA)
Tequila market in APAC
PART 08: Key leading countries
US
Mexico
Germany
Spain
Canada
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Other prominent vendors
Major tequila distilleries
PART 15: Key vendor analysis
Beam Suntory
Brown-Forman
Jose Cuervo
Patrón Spirits
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global alcohol and tequila market
Exhibit 03: Global tequila market by revenue ($ billions)
Exhibit 04: Global tequila market by volume (millions of liters)
Exhibit 05: Overview of global tequila market 2014-2019
Exhibit 06: Production of tequila in Mexico by type 2008-2014 (millions of liters)
Exhibit 07: Export of tequila from Mexico by type 2008-2014 (millions of liters)
Exhibit 08: Five forces analysis
Exhibit 09: Product segmentation of global tequila market by volume 2014
Exhibit 10: Product segmentation of global tequila market by revenue 2014
Exhibit 11: Geographical segmentation of global tequila market by revenue 2014
Exhibit 12: Geographical segmentation of global tequila market by volume 2014
Exhibit 13: CAGR comparison by revenue and volume 2014-2019
Exhibit 14: Tequila market in Americas 2014-2019 ($ billions)
Exhibit 15: Tequila market in Americas 2014-2019 (millions of liters)
Exhibit 16: Overview of tequila market in Americas 2014-2019
Exhibit 17: Tequila market in EMEA ($ millions)
Exhibit 18: Tequila market in EMEA 2014-2019 (millions of liters)
Exhibit 19: Overview of tequila market in EMEA 2014-2019
Exhibit 20: Tequila market in APAC 2014-2019 ($ millions)
Exhibit 21: Tequila market in APAC 2014-2019 (millions of liters)
Exhibit 22: Overview of tequila market in APAC 2014-2019
Exhibit 23: Key leading countries 2014
Exhibit 24: Market size of key leading countries 2014
Exhibit 25: Tequila market in US by revenue 2014-2019 ($ billions)
Exhibit 26: Tequila market in US by volume 2014-2019 (millions of liters)
Exhibit 27: Tequila market in Mexico 2014-2019 ($ billions)
Exhibit 28: Tequila market in Mexico 2014-2019 (millions of liters)
Exhibit 29: Tequila market in Germany 2014-2019 ($ millions)
Exhibit 30: Tequila market in Germany 2014-2019 (millions of liters)
Exhibit 31: Tequila market in Spain 2014-2019 ($ millions)
Exhibit 32: Tequila market in Spain 2014-2019 (millions of liters)
Exhibit 33: Tequila market in Canada 2014-2019 ($ millions)
Exhibit 34: Tequila market in Canada 2014-2019 (millions of liters)
Exhibit 35: Total tequila exports from Mexico 2004-2013 (millions of liters)
Exhibit 36: Urbanization by geography 2014
Exhibit 37: Impact of drivers
Exhibit 38: Impact of drivers and challenges
Exhibit 39: Agave production 2010-2018 (1000 metric tons)
Exhibit 40: Global tequila market by leading players 2014
Exhibit 41: Major Mexican tequila distilleries
Exhibit 42: Brown-Forman: Product segmentation by revenue 2015
Exhibit 43: Brown-Forman: Geographical segmentation by revenue 2015
Exhibit 44: Jose Cuervo: Key products
Exhibit 45: Patrón Spirits: Business segmentation
