Summary
The Global Tradeshow Update is Canadean's look back at IDDBA. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a Summary of major products and innovations from the tradeshow.
Synopsis
- Get the highlights from this year's IDDBA.
- Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
- Gain an insight into the mood of the industry through the opinion of key players.
Reasons To Buy
- What is IDDBA?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from IDDBA that I should be aware of?
Key Highlights
As recorded by the Innovation Tracking team, this year's IDDBA tradeshow saw the "on-the-go" theme take center stage with a lentil cracker and hummus snack, as well as a cheese designed for "nibbling." The team also saw cross-category migration with a port, cherry, and pistachio blue cheese dip and chips made of pasta.
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