About Greek Yogurt
Greek yogurt, also known as strained yogurt, is the by-product of milk where the yogurt is strained and whey removed. Greek yogurt has appealed to the American palate, resulting in increased sales of all types of yogurt. Greek yogurt is thicker and creamier compared to regular yogurt and contains twice the amount of protein.
The demand for Greek yogurt in the US is high because of their growing passion for healthy eating. Greek yogurt is considered healthy because of its high protein and low sugar content. It is also available in fat-free and low-fat options. Consumers prefer Greek yogurt over other foods as it is filling and more nutritious.
Technavio’s analysts forecast the Greek yogurt market in the US to grow at a CAGR of 5.01% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the Greek yogurt market in the US for the period 2015-2019.
Technavio's report, Greek Yogurt Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.
Key Vendors
• Chobani
• Danone
• FAGE
• Yoplait
Other Prominent Vendors
• Anderson Erickson
• Brown Cow
• Cabot
• Ellenos
• Green Mountain Creamery
• Hiland
• Straus Family Creamery
• Yopa!
Market Driver
• Increased Adoption as Healthy Substitute for Breakfast
• For a full, detailed list, view our report
Market Challenge
• Pollution by Acid Whey
• For a full, detailed list, view our report
Market Trend
• Greek Yogurt in Skin Care Products
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space and what is their portfolio matrix?
• What are the market opportunities and threats faced by the key vendors?
• What is the competitive landscape as characterized by geography?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Variant Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast by Revenue
06.3 Market Size and Forecast by Volume
06.4 Comparative Analysis of the Greek Yogurt Market in the US
06.5 Greek Yogurt Percentage of Total Yogurt Category in Different Countries
06.6 Five Forces Analysis
07. Country Profile: The US
07.1 Overview
07.2 Economic Indicators
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.1.1 Key News
15.2 Market share ranking 2014
15.3 Other prominent vendors
16. Key Vendor Analysis
16.1 Chobani
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Recent Developments
16.1.4 SWOT Analysis
16.2 Dannon
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Recent Developments
16.2.4 SWOT Analysis
16.3 FAGE S.A
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Recent Developments
16.3.4 SWOT
16.4 Yoplait
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Key Products
16.4.4 Key Flavors
16.4.5 SWOT Analysis
17. Analyst Speaks
18. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Greek Yogurt market in the US
Exhibit 3: Greek Yogurt in the US 2014-2019 ($ billions)
Exhibit 4: Greek Yogurt in the US 2014-2019 (kg billions)
Exhibit 5: Comparative Analysis of the Greek Yogurt Market in the US 2014
Exhibit 6: Consumption of Greek Yogurt vs. Regular Yogurt in US 2014
Exhibit 7: Greek Yogurt Percentage of Total Yogurt Category 2014
Exhibit 8: US GDP Per Capita 2008-2013 ( in $)
Exhibit 9: US Greek Yogurt Per Capita Consumption 2014-2019 (in millions)
Exhibit 10: US Population 2008-2013 (in millions)
Exhibit 11: US Population by Age Structure 2013 (in millions)
Exhibit 12: Nutrition Content Amount as per USDA
Exhibit 13: Yoplait: Key Products
Exhibit 14: Yoplait: Key Flavors
