Summary
The beer market continued to grow driven by price promotions to encourage sales as disposable income is low. National brands outperformed international brands as they benefited from strong distribution channels, lower prices and more promotions. Due to the low disposable income mainstream brands saw the greatest growth rates.
Key Findings
- Large modern retail saw rapid growth as more stores were opened
- National brands outperformed international brands due to competitive pricing
- Overall market growth driven by price promotions
Synopsis
Canadean's Guatemala Beer Market Insights 2015 Report provides a complete overview of the Guatemala beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Guatemala beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Guatemala beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Guatemala beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: Guatemala Population Size and Growth, 1986-2017F
Table 2: Population Size and Growth, 2004-2015F
Table 3: Guatemala Economic Indicators, 2006-2016F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2013
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands - Volume, 2012-2014
Table 9: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 10: Beer Market Valuation (Local Currency), 2013-2015F
Table 11: Trade Margin Build-Up Model
Table 12: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 13: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 14: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 15: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 16: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 17: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 18: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 19: Beer Market Valuation (Local Currency), 2013-2015F
Table 20: Beer Consumption by Local Definition, 2011-2015F
Table 21: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 22: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 23: Beer Consumption by Type, 2011-2015F
Table 24: Beer Consumption by Geographic Scope, 2011-2015F
Table 25: Beer All Trademarks, 2010-2014
Table 26: Beer Brands by Local Definition, 2010-2014
Table 27: Beer Brands by Standard Price Segment, 2010-2014
Table 28: Beer Brands by Alcoholic Strength, 2010-2014
Table 29: Beer Brands by Type, 2010-2014
Table 30: Imported Brands by Origin, 2010-2014
Table 31: Beer Trademark Owners, 2010-2014
Table 32: Beer Local Operators, 2010-2014
Table 33: Beer leading Brewers/Importers, 2010-2014
Table 34: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 35: Beer Distribution: On vs Off Premise, 2011-2015F
Table 36: Cerveceria Centroamericana Brand Volumes 2010-2014
Table 37: AmBev CentroAmerica Brand Volumes 2010-2014
Table 38: Industrias Tripoli Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
