Health and Beauty Retailing in Turkey - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Health and Beauty Retailing in Turkey - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with re

Category : Retail
Published On : September  2015
Pages : 57



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Summary
Health and beauty segment witnessed a healthy growth in sales in 2014. An increasing number of working women, an inclination towards western lifestyles, and self-grooming among young consumers will influence the personal care category over the forecast period. Offline channels continue to be the preferred choice for customers, however, sales through online channel is gaining traction with increasing number of customers making online purchases.

Key Findings
- The health and beauty segment accounts for 4.5% of the overall retail sales in 2014

- Online spending on health and beauty products accounts for 5.9% of the total retail sales in the segment in 2014

- Bulk of the sales of health and beauty products are sold through offline channels including drug stores and health and beauty stores.

- An increasing number of retail outlets with a wide range of product offerings is set to drive the sales in the segment.

Synopsis
Health and Beauty Retailing in Turkey - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019. 

What else does this report offer? 

- A thorough analysis of consumer trends changing economic and population factors 

- Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2009 to 2019

- Sales of health and beauty products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines 

- An overview of key health and beauty retailers operating across Turkey and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on health and beauty sector in the Turkish retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in health and beauty category to identify the best opportunities to exploit 

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the performance of health and beauty product sector, with insights on performance across key channels from 2009, with forecasts until 2019

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market

- Analysis of key international and domestic players operating in the health and beauty market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong economy offers ample growth opportunities for retailers
3.1.1 Robust economy with high growth potential - A positive sign for retailers
3.1.2 Turks tend to spend more as reflected by the lower savings rate
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Retailers to benefit from moderate inflation levels
3.1.5 Household consumption doubles, driving spending power
3.1.6 Increasing urbanization is an ideal scenario for retailers
4 Turkish Shoppers
4.1 Supermarkets and big discounters making inroads into market share of local stores that enjoy customer loyalty
4.2 Burgeoning young and middle class consumer demographics - the key target areas for retailers
4.3 Retailers need to balance between westernized, secular and conservative Muslim population
4.4 Increasing number of Turks looking for wholesome shopping experience
4.5 Increasing popularity of credit/debit cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.6.1 M-commerce is a significant trend for rural communities
4.7 Increasing number of foreign tourist to aid retail growth
5 Doing Business in Turkey
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Health and Beauty
6.2 Health and Beauty Category Overview
6.2.1 Healthand Beauty by Channel
6.2.2 Health and Beauty by Category
6.3 Major Retailers
6.3.1 Health and Beauty
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List Of Tables
Table 1: Turkey Health and Beauty Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 2: Turkey Health and Beauty Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 3: Turkey Health and Beauty Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Turkey Health and Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Turkey Health and Beauty Segmentation (% value), by Channel Group, 2009-2019
Table 6: Turkey Health and Beauty Retail Sales (TRY mn), by Category, 2009-2014
Table 7: Turkey Health and Beauty Retail Sales Forecast (TRY mn), by Category 2014-2019
Table 8: Turkey Health and Beauty Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Turkey Health and Beauty Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: Key Health and Beauty Retailers in Turkey
Table 11: Turkey Exchange Rate TRY-USD (Annual Average), 2009-2014
Table 12: Turkey Exchange Rate TRY-USD (Annual Average), 2015-2019 Forecasts
Table 13: Conlumino Retail Channel Definitions
Table 14: Conlumino Retail Category Definitions

List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (TRY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2014-2019
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (TRY), 2006 and 2014
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands), 2009 and 2014
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Share of Health and Beauty in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (TRY billion, %) of Health and Beauty 2014-2019
Figure 28: Spend per Head on Health and Beauty 2014 and 2019
Figure 29: Online Spend in Health and Beauty 2014-2019
Figure 30: Online Share of total Health and Beauty Spend 2014 and 2019
Figure 31: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 32: Turkey Health and Beauty Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 33: Turkey Health and Beauty Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Turkey Health and Beauty Retail Sales and Forecast (TRY mn), by Category Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology
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