Summary
“Home and Garden Products Retailing in Brazil – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in Brazil. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, the competitive landscape and detail of key retailers.
Key Findings
• The Brazilian retail sector withstands the economic downturn, and is forecast to grow at a CAGR of 9.1% over the next five years to reach BRL1,976 billion by 2018
• The growing number of millionaires and emerging middle class will continue to make Brazil a major retail location
• International tourists boost retail sales in Brazil, duty free retailers are to benefit
• Strong growth in the residential market will positively influence demand for home markets in the country
Synopsis
• “Home and Garden Products Retailing in Brazil – Market Summary & Forecasts” is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in Brazilian home and garden products retail market
• The report is a result of a thorough analysis of consumer trends, and changing economic and population factors of the country.
• The report provides both qualitative and quantitative insights of the changing home and garden products retail dynamics across 15 retail channels and 3 product categories
• It provides an overview of key retailers operating across the product segment and their presence across channels
Reasons To Buy
• The report provides a comprehensive overview of the Brazilian home and garden products retail market for companies already operating in and those wishing to enter the Brazilian market.
• Understand which channels will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage covering 3 sub-product sectors that include: home improvement, homewares, and gardening and outdoor living
• Benefit from a detailed analysis of vital economic and population trends and key consumer trends influencing the retail market.
• Monitor the competitive landscape with the analysis of key international and domestic players in home and garden products market.
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday and Father's Day online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Brazil Home and Garden Products Retail Sales (BRL mn), by Channel Group, 2008-2013
Table 2: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Channel Group, 2013-2018
Table 3: BrazilHome and Garden Products Retail Sales (US$ mn), by Channel Group, 2008-2013
Table 4: Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2013-2018
Table 5: Brazil Home and Garden Products Retail Segmentation (% value), by Channel Group, 2008-2018
Table 6: Brazil Home and Garden Products Retail Sales (BRL mn), by Category, 2008-2013
Table 7: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Category2013-2018
Table 8: Brazil Home and Garden Products Retail Sales (US$ mn), by Category, 2008-2013
Table 9: Brazil Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2013-2018
Table 10: Brazil Home and Garden Products Retail Segmentation (% value), by Category, 2008-2018
Table 11: Brazil Gardening and Outdoor Living Retail Sales (BRL mn), by Channel Group, 2008-2013
Table 12: Brazil Gardening and Outdoor Living Retail Sales Forecast (BRL mn), by Channel Group, 2013-2018
Table 13: Brazil Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2008-2013
Table 14: Brazil Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2013-2018
Table 15: Brazil Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2008-2018
Table 16: Brazil Home Improvement Retail Sales (BRL mn), by Channel Group, 2008-2013
Table 17: Brazil Home Improvement Retail Sales Forecast (BRL mn), by Channel Group, 2013-2018
Table 18: Brazil Home Improvement Retail Sales (US$ mn), by Channel Group, 2008-2013
Table 19: Brazil Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2013-2018
Table 20: Brazil Home Improvement Retail Segmentation, by Channel Group, 2008-2018
Table 21: Brazil Homewares Retail Sales (BRL mn), by Channel Group, 2008-2013
Table 22: Brazil Homewares Retail Sales Forecast (BRL mn), by Channel Group, 2013-2018
Table 23: Brazil Homewares Retail Sales (US$ mn), by Channel Group, 2008-2013
Table 24: Brazil Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2013-2018
Table 25: Brazil Homewares Retail Segmentation, by Channel Group, 2008-2018
Table 26: Key Home and Garden Products Retailers in Brazil
Table 27: Brazil Exchange Rate BRL-USD (Annual Average), 2008-2013
Table 28: Brazil Exchange Rate BRL-USD (Annual Average), 2014-2018 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2007-2013
Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013
Figure 3: GDP Value and Growth (BRL billion, %), 2007-2013
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2013-2018
Figure 5: Gross Domestic Savings Rate (% of GDP), 2003-2013
Figure 6: Share of Employment by Sector (%), 2003 and 2013E
Figure 7: Unemployment Rate (%), 2003-2013
Figure 8: Inflation Rate (%), 2003-2013
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2003 and 2013
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013
Figure 12: Rural and Urban Populations (millions) 2003, 2013, and 2018
Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018
Figure 14: Population Split by Gender (%), 2013 and 2018
Figure 15: Population Split by Age Group (%), 2013 and 2018
Figure 16: Per Capita Spend on Retail (BRL), 2005 and 2013
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2005 and 2013
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2013
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2013 spending breakdown
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Share of Home and Garden Products in Total Retail Sales, 2013 and 2018
Figure 26: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2013-2018
Figure 27: Spend per Head on Home and Garden Products, 2013 and 2018
Figure 28: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2013-2018
Figure 29: Online Share of total Home and Garden Products Spend, 2013 and 2018
Figure 30: Spending per Channel in Home and Garden Products (%), 2013 and 2018
Figure 31: Brazil Home and Garden Products Retail Sales and Forecast (BRL mn), by Channel Group, 2008-2018
Figure 32: Brazil Home and Garden Products Retail Market Dynamics, by Channel Group, 2008-2018
Figure 33: Brazil Home and Garden Products Retail Sales and Forecast, by Channel Group, 2008-2018
Figure 34: Brazil Home and Garden Products Retail Market Dynamics, by Category 2008-2018
Figure 35: Brazil Gardening and Outdoor Living Retail Sales and Forecast (BRL mn), by Channel Group, 2008-2018
Figure 36: Brazil Home Improvement Retail Sales and Forecast (BRL mn), by Channel Group, 2008-2018
Figure 37: Brazil Homewares Retail Sales and Forecast (BRL mn), by Channel Group, 2008-2018
Figure 38: The Triangulated Market Sizing Methodology
