Summary
“Home and Garden Products Retailing in Brazil - Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.
Key Findings
- Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
- Brazilian retail sales to reach BRL2,111 billion by 2019
- Brazil's decreasing housing deficit, along with the growing number of households, complement the growth of home and garden specialist retailers
- The retail market for home and garden products in Brazil is estimated to grow at a CAGR of 8.76% over the forecast period
- The propensity to spend on lifestyle and home improvement products has been rising with increasing exposure to latest trends.
- Home improvement was the largest category within the home and garden products group, accounting for 53.6% of the home and garden products retail market in 2014.
- 1.8 million new housing units are expected to be developed annually, to cover the housing shortage by 2022 which is expected to boost the demand for home and garden products market
Synopsis
“Home and Garden Products Retailing in Brazil - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
It contains:
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
- Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
- An overview of key home and garden products retailers operating across Brazil and their presence across distribution channels
Reasons To Buy
Get immediate access to:
- Brazil home and garden market performance across key channels - accurate, reliable data for companies already operating in and those wishing to enter the market t
- Performance of individual product categories, across key channels from 2009, with forecasts until 2019 - pinpoint the fastest growing categories in a market witnessing robust growth
- Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
- Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Brazil Home and Garden Products Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 2: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 3: Brazil Home and Garden Products Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Brazil Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Brazil Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Brazil Home and Garden Products Retail Sales (BRL mn), by Category, 2009-2014
Table 7: Brazil Home and Garden Products Retail Sales Forecast (BRL mn), by Category 2014-2019
Table 8: Brazil Home and Garden Products Retail Sales (US$ bn), by Category, 2009-2014
Table 9: Brazil Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 10: Brazil Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 11: Brazil Gardening and Outdoor Living Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 12: Brazil Gardening and Outdoor Living Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 13: Brazil Gardening and Outdoor Living Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 14: Brazil Gardening and Outdoor Living Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Brazil Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 16: Brazil Home Improvement Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 17: Brazil Home Improvement Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 18: Brazil Home Improvement Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 19: Brazil Home Improvement Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Brazil Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 21: Brazil Homewares Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 22: Brazil Homewares Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 23: Brazil Homewares Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 24: Brazil Homewares Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 25: Brazil Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Home and Garden Products Retailers in Brazil
Table 27: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
Table 28: Brazil Exchange Rate BRL -US$ (Annual Average), 2014-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Rate (%), 2004-2014
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2014 spending
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Online payments in Brazil
Figure 26: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
Figure 27: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2014-2019
Figure 28: Spend per Head on Home and Garden Products, 2014 and 2019
Figure 29: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2014-2019
Figure 30: Online Share of total Home and Garden Products Spend, 2014 and 2019
Figure 31: Spending per Channel in Home and Garden Products (%), 2014 and 2019
Figure 32: Brazil Home and Garden Products Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 33: Brazil Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Brazil Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 35: Brazil Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 36: Brazil Gardening and Outdoor Living Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 37: Brazil Home Improvement Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 38: Brazil Homewares Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 39: The Triangulated Market Sizing Methodology
