World Home Decor Market - Opportunities and Forecasts, 2014 - 2020

World Home Decor Market - Opportunities and Forecasts, 2014 - 2020

Category : Consumer Goods
Published On : December  2015



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Furniture, textiles and floor covering products are important components of home decor. Expansion and further developments in real estate industry, have supplemented the growth of world home decor market. Globalization facilitates easier and wider availability of home decor products and designs for consumers. Moreover, growing consumers preference towards adoption and usage of eco-friendly products, known for their minimal impact on the environment, has also boosted the growth of the market.

Nowadays, consumers prefer online retail platforms for buying furniture, owing to the all-time availability of a wide array of home decor products at discounted/affordable price. Increasing cost of raw materials, such as leather and superior quality wood, is limiting the market growth. Improving lifestyle and increasing disposable income of individuals would offer several growth opportunities to the players operating in the market.

The world home decor market is segmented on the basis of products and geography. The product segment is further segmented into furniture, textiles and floor coverings. The furniture segment is sub-segmented into kitchen, living & bedroom, bathroom, outdoor and lighting. The textiles segment is further categorized into rugs textiles, bath textiles, bed textiles, kitchen & dining textiles and living room textiles. The floor coverings segment includes tiles, wood & laminate, vinyl & rubber, carpets & rugs and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA regions.

The world home decor market is expected to grow at a CAGR of 4.2% during the forecast period 2015 - 2020. Floor covering segment occupied the largest market share in 2014, followed by furniture. In 2014, world home decor market was dominated by Asia-Pacific region and the region is expected to register the fastest CAGR during the forecast period.

The key players operating in the market, include Inter IKEA Group, Forbo International SA, Armstrong World Industries, Inc., Mannington Mills, Inc., Mohawk Industries Inc., Shaw Industries Group, Inc., Herman Miller, Inc., Ashley Furniture Industries Ltd., Kimball International and Duresta Upholstery Ltd. These players are concentrating on development of eco-friendly home decor products.

Key Benefits

  • The study provides an in-depth analysis of the world home decor market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends have been outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
  • The report provides information regarding key drivers, restraints and opportunities with impact analysis
  • Quantitative analysis of the current market and forecast during the period from 20152020 have been provided to highlight the financial appetency of the market
  • Porters five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
  • Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain

Home Decor Market Segment and Scope

The world home decor market is segmented on the basis of products and geography.

By Product

  • Furniture
    • Kitchen
    • Living & bedroom
    • Bathroom
    • Outdoor
    • Lighting
  • Textiles
    • Rugs
    • Bath Textiles
    • Bed Textiles
    • Kitchen and Dining Textiles
    • Living room Textiles
  • Floor coverings
    • Tiles
    • Wood & Laminate
    • Vinyl & Rubber
    • Carpet & Rugs
    • Others (Linoleum, Cork, Bamboo, Concrete)

By Geography

  • North America
  • Europe
  • APAC
  • LAMEA

Key Players

  • Inter IKEA Group
  • Forbo International SA
  • Armstrong World Industries, Inc.
  • Mannington Mills, Inc.
  • Mohawk Industries, Inc.
  • Shaw Industries Group, Inc.
  • Herman Miller, Inc.
  • Ashley Furniture Industries, Ltd.
  • Kimball International
  • Duresta Upholstery Ltd.

CHAPTER 1  INTRODUCTION

1.1    Report description
1.2    Key benefits
1.3    Key market segments
1.4    Research methodology
1.4.1    Secondary research
1.4.2    Primary research
1.4.3    Analyst tools and models

CHAPTER 2  EXECUTIVE SUMMARY
2.1       CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1    Market definition and scope
3.2    Key Findings
3.2.1    Top impacting factors
3.2.2    Top investment Pockets
3.2.3    Top winning strategies
3.3    Porter’s Five force Analysis
3.3.1    Presence of several domestic players lead to high rivalry
3.3.2    Multiplicity of options leads to high bargaining power of the buyer
3.3.3    Presence of several suppliers with low product differentiation lowers bargaining power of suppliers
3.3.4    Low feasibility of alternatives leads to low threats of substitute
3.3.5    Low brand loyalty and low product differentiation creates high threats of new entrants
3.4    Value chain analysis
3.5    Market dynamics
3.5.1    Drivers
3.5.1.1     Growing consumer interest towards home décor
3.5.1.2     Growth and developments in real estate industry
3.5.1.3     Increaing urbanization worldwide
3.5.2     Restraints
3.5.2.1     Increasing cost of raw materials
3.5.3     Opportunities
3.5.3.1     Increasing disposable income
3.5.3.2     Improving life style

CHAPTER 4 WORLD HOME DECOR MARKET BY PRODUCT TYPE, 2014-2020, $MILLION

4.1    Furniture
4.1.1    Key market trends
4.1.2    Key growth factors and opportunities
4.1.3    Competitive scenario
4.1.4    Market size and forecast
4.1.5    Kitchen
4.1.5.1     Key market trends
4.1.5.2     Key growth factors and opportunities
4.1.5.3     Competitive scenario
4.1.5.4     Market size and forecast
4.1.6    Living and bedroom
4.1.6.1     Key market trends
4.1.6.2     Key growth factors and opportunities
4.1.6.3     Competitive scenario
4.1.6.4     Market size and forecast

4.1.7    Bathroom

4.1.7.1     Key market trends
4.1.7.2     Key growth factors and opportunities
4.1.7.3     Competitive scenario
4.1.7.4     Market size and forecast

4.1.8    Outdoor

4.1.8.1     Key market trends
4.1.8.2     Key growth factors and opportunities
4.1.8.3     Competitive scenario
4.1.8.4     Market size and forecast

4.1.9    Lighting

4.1.9.1     Key market trends
4.1.9.2     Key growth factors and opportunities
4.1.9.3     Competitive scenario
4.1.9.4     Market size and forecast

4.2    Home Textile

4.2.1    Key market trends
4.2.2    Key growth factors and opportunities
4.2.3    Competitive scenario
4.2.4    Market size and forecast

4.2.5    Rug

4.2.5.1     Key market trends
4.2.5.2     Key growth factors and opportunities
4.2.5.3     Competitive scenario
4.2.5.4     Market size and forecast

4.2.6    Bath Textiles
4.2.6.1     Key market trends
4.2.6.2     Key growth factors and opportunities
4.2.6.3     Competitive scenario
4.2.6.4     Market size and forecast

4.2.7    Bed Textiles
4.2.7.1    Key market trends
4.2.7.2    Key growth factors and opportunities
4.2.7.3    Competitive scenario
4.2.7.4    Market size and forecast
4.2.8    Kitchen & dining textiles
4.2.8.1    Key market trends
4.2.8.2    Key growth factors and opportunities
4.2.8.3    Competitive scenario
4.2.8.4    Market size and forecast
4.2.9    Living room textiles
4.2.9.1    Key market trends
4.2.9.2    Key growth factors and opportunities
4.2.9.3    Competitive scenario
4.2.9.4    Market size and forecast
4.3    Floor covering
4.3.1    Key market trends
4.3.2    Key growth factors and opportunities
4.3.3    Competitive scenario
4.3.4    Market size and forecast
4.3.5    Tiles
4.3.5.1    Key market trends
4.3.5.2    Key growth factors and opportunities
4.3.5.3    Competitive scenario
4.3.5.4    Market size and forecast
4.3.6    Wood & laminate
4.3.6.1    Key market trends
4.3.6.2    Key growth factors and opportunities
4.3.6.3    Competitive scenario
4.3.6.4    Market size and forecast
4.3.7    Vinyl & rubber
4.3.7.1    Key market trends
4.3.7.2    Key growth factors and opportunities
4.3.7.3    Competitive scenario
4.3.7.4    Market size and forecast
4.3.8    Carpets & rugs
4.3.8.1    Key market trends
4.3.8.2    Key growth factors and opportunities
4.3.8.3    Competitive scenario
4.3.8.4    Market size and forecast
4.3.9    Others
4.3.9.1    Key market trends
4.3.9.2    Key growth factors and opportunities
4.3.9.3    Competitive scenario
4.3.9.4    Market size and forecast
CHAPTER 5    WORLD HOME DECOR MARKET BY GEOGRAPHY, 2014-2020, $MILLION
5.1    North America
5.1.1    Key market trends
5.1.2    Key growth factors and opportunities
5.1.3    Competitive scenario
5.1.4    Market size and forecast
5.2    Europe
5.2.1    Key market trends
5.2.2    Key growth factors and opportunities
5.2.3    Competitive scenario
5.2.4    Market size and forecast
5.3    Asia-Pacific
5.3.1    Key market trends
5.3.2    Key growth factors and opportunities
5.3.3    Competitive scenario
5.3.4    Market size and forecast
5.4    LAMEA
5.4.1    Key market trends
5.4.2    Key growth factors and opportunities
5.4.3    Competitive scenario
5.4.4    Market size and forecast
CHAPTER 6    COMPANY PROFILES
6.1    Inter IKEA Group
6.1.1    Company overview
6.1.1    Business performance
6.1.2    SWOT analysis of Inter IKEA Group
6.2    Forbo International SA
6.2.1    Company overview
6.2.2    Business performance
6.2.3    SWOT analysis of Forbo International SA
6.3    Armstrong World Industries Inc.
6.3.1    Company overview
6.3.2    Business performance
6.3.3    SWOT analysis of Armstrong World Industries, Inc.
6.4    Mannington Mills, Inc.
6.4.1    Company overview
6.4.2    Strategic moves and developments
6.4.3    SWOT analysis of Mannington Mills Inc.
6.5    Mohawk Industries Inc.
6.5.1    Company overview
6.5.1    Business performance
6.5.2    Strategic moves and developments
6.5.1    SWOT analysis of Mohawk Industries, Inc.
6.6    Shaw Industries Group, Inc.
6.6.1    Company overview
6.6.2    SWOT analysis of Shaw Industries
6.7    Herman Miller Inc.
6.7.1    Company overview
6.7.2    Business Performance
6.7.3    Strategic moves and developments
6.7.4    SWOT analysis of Herman Miller Inc.
6.8    Ashley Furniture Industries Ltd.
6.8.1    Company overview
6.8.2    SWOT analysis of Ashley Furniture Industries, Inc.
6.9    Kimball International
6.9.1    Company overview
6.9.2    Business performance
6.9.3    SWOT analysis of Kimball International
6.10    Duresta Upholstery Ltd.
6.10.1    Company overview
6.10.2    SWOT analysis of Duresta Upholstery Ltd.

List of Figures
FIG. 1    TOP IMPACTING FACTORS
FIG. 2    TOP INVESTMENT POCKETS OF HOME DÉCOR MARKET
FIG. 3    TOP WINNING STRATEGIES OF HOME DÉCOR MARKET
FIG. 4    PORTER’S FIVE FORCE ANALYSIS
FIG. 5    VALUE CHAIN ANALYSIS
FIG. 6    U.S. FURNISHINGS AND DURABLE HOUSEHOLD EQUIPMENT EXPENDITURES (2013-2014)
FIG. 7    VALUE OF PRIVATE RESIDENTIAL CONSTRUCTION IN U.S., IN $MILLION (2009-2014)
FIG. 8    GROSS NATIONAL DISPOSABLE INCOME PER CAPITA (PPS) IN SELECTED EUROPEAN COUNTRIES, IN EURO(2008-2013)
FIG. 9    URBAN POPULATION IN SELECTED ASIAN COUNTRIES, IN % (2011-2014)
FIG. 10    SWOT ANALYSIS OF INTER IKEA GROUP
FIG. 11    REVENUE GENERATED BY FORBO INTERNATIONAL SA, 2012-2014 ($MILLION)
FIG. 12    REVENUE OF FORBO INTERNATIONAL SA BY BUSINESS SEGMENT (%), 2014
FIG. 13    REVENUE OF FORBO INTERNATIONAL SA BY GEOGRAPHY (%), 2014
FIG. 14    SWOT ANALYSIS OF FORBO INTERNATIONAL SA
FIG. 15    REVENUE GENERATED BY ARMSTRONG WORLD INDUSTRIES, INC., 2012-2014 ($MILLION)
FIG. 16    REVENUE OF ARMSTRONG WORLD INDUSTRIES, INC. BY BUSINESS SEGMENT (%), 2014
FIG. 17    REVENUE OF ARMSTRONG WORLD INDUSTRIES, INC. BY GEOGRAPHY (%), 2014
FIG. 18    SWOT ANALYSIS OF ARMSTRONG WORLD INDUSTRIES, INC.
FIG. 19    SWOT ANALYSIS OF MANNINGTON MILLS INC.
FIG. 20    REVENUE GENERATED BY MOHAWK INDUSTRIES INC., 2012-2014 ($MILLION)
FIG. 21    REVENUE OF MOHAWK INDUSTRIES INC. BY BUSINESS SEGMENT (%), 2014
FIG. 22    REVENUE OF MOHAWK INDUSTRIES INC. BY GEOGRAPHY (%), 2014
FIG. 23    SWOT ANALYSIS OF MOHAWK INDUSTRIES, INC.
FIG. 24    SWOT ANALYSIS OF SHAW INDUSTRIES
FIG. 25    REVENUE GENERATED BY HERMAN MILLER INC., 2012-2014 ($MILLION)
FIG. 26    REVENUE OF HERMAN MILLER INC. BY BUSINESS SEGMENT (%), 2014
FIG. 27    REVENUE OF HERMAN MILLER INC. BY GEOGRAPHY (%), 2014
FIG. 28    SWOT ANALYSIS OF HERMAN MILLER INC.
FIG. 29    SWOT ANALYSIS OF ASHLEY FURNITURE INDUSTRIES, INC.
FIG. 30    REVENUE GENERATED BY KIMBALL INTERNATIONAL, 2012-2014 ($MILLION)
FIG. 31    REVENUE OF KIMBALL INTERNATIONAL BY BUSINESS SEGMENT (%), 2014
FIG. 32    REVENUE OF KIMBALL INTERNATIONAL BY GEOGRAPHY (%), 2014
FIG. 33    SWOT ANALYSIS OF KIMBALL INTERNATIONAL
FIG. 34    SWOT ANALYSIS OF DURESTA UPHOLSTERY LTD.


List of Tables
TABLE 1    WORLD HOME DÉCOR MARKET REVENUE BY PRODUCT, 2014-2020 ($MILLION)
TABLE 2    WORLD HOME DÉCOR MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 3    WORLD FURNITURE MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 4    WORLD FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5    WORLD KITCHEN FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6    WORLD LIVING & BEDROOM FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7    WORLD BATHROOM FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8    WORLD OUTDOOR FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 9    WORLD LIGHTING FURNITURE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10    WORLD HOME TEXTILE MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 11    WORLD HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 12    WORLD RUG HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13    WORLD BATH HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 14    WORLD BED HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 15    WORLD KITCHEN & DINING HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 16    WORLD LIVING ROOM HOME TEXTILE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 17    WORLD FLOOR COVERING MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 18    WORLD FLOOR COVERING MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 19    WORLD TILE FLOOR COVERING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 20    WORLD WOOD & LAMINATE FLOOR COVERING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 21    WORLD VINYL & RUBBER FLOOR COVERING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 22    WORLD CARPET & RUGS FLOOR COVERING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 23    WORLD OTHER FLOOR COVERING MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 24    NORTH AMERICA HOME DECOR MARKET REVENUE BY PRODUCT, 2014-2020 ($MILLION)
TABLE 25    EUROPE HOME DECOR MARKET REVENUE BY PRODUCT, 2014-2020 ($MILLION)
TABLE 26    ASIA-PACIFIC HOME DECOR MARKET REVENUE BY PRODUCT, 2014-2020 ($MILLION)
TABLE 27    LAMEA HOME DECOR MARKET REVENUE BY PRODUCT, 2014-2020 ($MILLION)
TABLE 28    SNAPSHOT OF INTER IKEA GROUP
TABLE 29    SNAPSHOT OF FORBO INTERNATIONAL SA
TABLE 30    SNAPSHOT OF ARMSTRONG WORLD INDUSTRIES, INC.
TABLE 31    SNAPSHOT OF MANNINGTON MILLS INC.
TABLE 32    SNAPSHOT OF MOHAWK INDUSTRIES INC.
TABLE 33    SNAPSHOT OF SHAW INDUSTRIES
TABLE 34    SNAPSHOT OF HERMAN MILLER INC.
TABLE 35    SNAPSHOT OF ASHLEY FURNITURE INDUSTRIES, INC.
TABLE 36    SNAPSHOT OF KIMBALL INTERNATIONAL
TABLE 37    SNAPSHOT OF DURESTA UPHOLSTERY LTD.

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