Summary
How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood consumer group: older consumers. An aging population means the consumption of those aged 55 and over will only grow, and to successfully cater to them, it is important for manufacturers to understand their motivations. To do this, the report highlights new product development for effectively targeting this group’s motivations, and offers strategic recommendations to capitalize on the evolving motivations driving their consumption in both developed and developing economies.
Key Findings
Synopsis
How to differentiate Marketing between Ageing Consumers and Other Audiences in Food markets helps you to understand the motivations of the older generations and how to target them. This will help food manufacturers and retailers to launch products that are successful among this crucial target audience. This includes a wider understanding of the role factors, such as convenience, indulgence and health, play and how packaging design and positioning can play a role in meeting these needs. It also shows how culture and traditions influence consumers’ preferences and priorities.
In particular, this report:
Reasons To Buy
Introduction
Targeting consumers aged 55 and over will be crucial to food brands' profitability
Debunking the myth associated with an aging population
Disruptive NPD and age specific products are becoming increasingly unnecessary as differences between age groups become increasingly blurred and age stereotypes outdated
The aging population of developed economies seeks convenient and indulgent options at justified prices
Indulgence is important for senior consumers
A new found sense of freedom means seniors want to free up time spent on chores
Health is important to senior consumers - but it is more around making small changes than wholesale changes
Value for money is everything for more discerning older consumers
The older generation of the developing economies can be targeted with value for money offering that enhance their traditional values
Value for money and means of support are among the factors that need to be taken into account when analysing the attitudes of senior consumers
Senior consumers are finding themselves at a tipping point between traditional and modern values
Disease and health maintenance should be a core focus of product positioning
Improved safety and convenience should also be positioned around helping facilitate the senior consumers' lifestyles in their older age
Appendix
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Published On : December 2019
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Published On : December 2019
$ 3600
Published On : December 2019
$ 3600
Published On : December 2019
$ 3600
Published On : December 2019
$ 3600
Published On : December 2019
$ 3600