Summary
Argentina is one of the fastest developing countries in Latin America and is strategically located close the US which provides it with further growth opportunities. Argentinian enterprises are aggressively investing in advanced ICT services to complement and accelerate the economic growth which the country is enjoying. Enterprises in Argentina are expected to continue investing in evolving technologies such as cloud computing, mobility, communications and collaboration, and virtualization over the coming years to speed up geographic expansion and streamline their operations whilst reducing cost.
Key Findings
- According to Kable's survey of X Argentinian enterprises, ICT investment in Argentina is expected to experience significant growth, primarily driven by the increasing investment among small and medium-sized enterprises (SMEs) in various ICT domains
- The growing need among Argentinian enterprises to reduce the cost of ownership of software resources and improve the flexibility and scalability of enterprise applications is driving the demand for SaaS. As a result, SaaS is gathering the highest attention, with enterprises allocating X% of their average cloud computing budget to this area in 2014
- Kable's survey reveals that, in order to reduce and control operating costs and improve focus on their core activities, Argentinian enterprises are increasingly outsourcing their service support and help desk function
Synopsis
ICT investment trends in Argentina presents the findings from a survey of 104 Argentinian enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Argentinian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies enterprises are investing in, including security products, communications and collaboration and cloud computing. Understand the approach adopted by enterprises in Argentina to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to enterprises in Argentina.
In particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2015 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
- Distribution of ICT Pesos in areas such as the networks, applications, service desk, and data centers
- Which ICT functions Argentinian enterprises are interested in outsourcing
- Argentinian enterprises' investment priorities based on their budget allocations across core technology categories such as security products, communications and collaboration, and cloud computing
- Factors that are influencing Argentinian enterprises' investments in each technology category
- How Argentinian enterprises' IT budgets are currently allocated across various segments within a technology category
- Argentinian enterprises' distribution of their ICT budget across various segments within a technology category
- Vendor satisfaction ratings for various core and advanced technology categories
- Insight into Argentinian enterprises' preferred buying approaches
- Business and IT objectives that Argentinian enterprises are looking to achieve through their IT investment strategies
- Factors that are influencing Argentinian enterprises' decisions to select an ICT provider
Reasons To Buy
- Understand how the Argentinian enterprise ICT landscape is set to change in 2015 to prioritize your target market
- Comprehend how ICT Pesos are being allocated by Argentinian enterprises in specific verticals and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
- Realign your sales initiatives by understanding the current strategic objectives of Argentinian enterprises
- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (security products, communications and collaboration, and cloud computing)
- Prioritize your focus areas by understanding which factors are influencing Argentinian enterprises' decisions when selecting an ICT provider
- Understand the changes in customers' priorities and identify the business and IT objectives that Argentinian enterprises are looking to achieve through their ICT investment strategies
Table Of Contents
1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Security products
2.1.2 Communications and collaboration
2.1.3 Cloud computing
3 ICT procurement trends
3.1 Introduction
3.2 Business objectives and IT objectives influencing IT investment strategy
3.3 ICT provider selection
4 Summary
4.1 A rapidly growing economy and enterprises need to adopt advanced technology are driving the ICT market in Argentina
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors
List Of Tables
N/A
List Of Figures
Figure 1: Argentinian enterprise ICT survey industry breakdown
Figure 2: Argentinian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Argentinian enterprises
Figure 4: Argentinian enterprises (external) ICT budget allocation, 2014 and 2015
Figure 5: Argentinian enterprises average hardware budget allocation
Figure 6: Average allocation of software budgets in Argentinian enterprise market
Figure 7: Argentinian enterprises average IT services budget allocation
Figure 8: Argentinian enterprises average cloud computing budget allocation by technology
Figure 9: Argentinian enterprises average cloud computing budget allocation by implementation type
Figure 10: Argentinian enterprises ICT budget allocation by function, 2014 and 2015
Figure 11: Outsourced IT functions - Argentinian enterprises current and future outsourcing priorities
Figure 12: Security products - Argentinian enterprises current and future investment priorities
Figure 13: IT systems management - selected primary provider and vendor satisfaction among Argentinian enterprises
Figure 14: Communications and collaboration - Argentinian enterprises current and future investment priorities
Figure 15: Communications and collaboration - selected primary provider and vendor satisfaction among Argentinian enterprises
Figure 16: Cloud computing - Argentinian enterprises current and future investment priorities
Figure 17: Cloud computing - selected primary provider and vendor satisfaction among Argentinian enterprises
Figure 18: Business objectives and IT objectives which influence Argentinian enterprises IT investment strategy
Figure 19: Factors influencing Argentinian enterprises decision to choose an ICT provider
