Synopsis
This report presents the findings from a survey of 156 German enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
Scope
This report presents the findings from a survey of 156 German enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.
The report illustrates the core technologies enterprises are investing in, including security, business intelligence, green IT & virtualization, and cloud computing. The survey also highlights the approach adopted by enterprises in Germany to purchase technology. Through Kable Market Research’s survey, the report aims to provide better insight to ICT vendors and services providers when pitching their solutions to enterprises in Germany.
In particular, it provides an in-depth analysis of the following:
• Understand how ICT budgets are set to change in 2014 in terms of their overall size.
• Appreciate how IT budgets are allocated across the core elements of IT spend, including hardware, software, services, communications, and consulting.
• Learn how IT Euros are being spent in areas such as the data centre, applications, IT management and the network.
• Gain an understanding regarding which ICT functions German enterprises are interested in outsourcing.
• Identify German enterprises’ investment priorities based on their budget allocations across core technology categories such as mobility, communications & collaboration, green IT & virtualization, and cloud computing.
• Learn about the drivers that are influencing German enterprises’ investments in each technology category.
• Establish how German enterprises’ IT budgets are currently allocated across various segments within a technology category.
• Gain insight into how German enterprises plan to change their ICT budget allocations across various segments within a technology category.
• Understand the vendor mindshare for various core and advanced technology categories.
• Provides insight into German enterprises’ preferred buying approaches.
• Comprehend the business and IT objectives that German enterprises are looking to achieve through their IT investment strategies.
• Understand the factors that are influencing German enterprises’ decision to select an ICT provider.
Summary
• Kable Market Research’s survey of 156 German enterprises highlights that X% of respondents anticipate an increase in their ICT budgets in 2014, which is an increase of X% compared to 2013.
• Of the various hardware technologies, client computing (X% of the total hardware budget) and networks & communications equipment (X% of the overall hardware budget) are attracting the largest investments.
• With regards to future investment priorities, German enterprises are keen to invest in security and green IT & virtualization solutions technologies with the highest percentage of respondents planning to spend on these domains in the coming two years.
Reasons To Buy
• This report will help readers to understand how German enterprise ICT landscape is set to change in 2014.
• Gain a view as to how ICT Euros are being allocated in your target audience.
• The report covers a detailed breakdown of the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications & consulting.)
• The report will help users to gain a view of the current strategic objectives of German enterprises.
• The report will provide a detailed breakdown of the opportunities within selected technology categories (mobility, communications & collaboration, green IT & virtualization, and cloud computing).
• Understand the factors that are influencing German enterprises’ decision to select an ICT provider.
• Gain a view as to the business and IT objectives German enterprises are looking to achieve through their ICT investment strategies.
Table of Contents
1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Telecommunications budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor mindshare
2.1 Introduction
2.2 Core technology investment priorities
2.2.1 Business intelligence
2.2.2 Security
2.2.3 Green IT & virtualization
2.2.4 Cloud computing solutions
3 ICT procurement trends
3.1 Introduction
3.2 Purchasing channels
3.3 Business objectives influencing IT investment strategy
3.4 IT objectives influencing IT investment strategy
3.5 ICT provider selection
4 Summary
4.1 German enterprises backed by strong domestic demand are optimistic about their ICT spending
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors
List Of Tables
Table 1: German enterprise ICT survey industry breakdown
Table 2: German enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among German enterprises
Table 4: German enterprises’ (external) ICT budget allocation, 2013 and 2014
Table 5: German enterprises’ average hardware budget allocation
Table 6: German enterprises’ average software budget allocation by technology
Table 7: German enterprises’ average IT services budget allocation
Table 8: German enterprises’ average IT consulting services budget allocation
Table 9: German enterprises’ average telecommunications budget allocation
Table 10: German enterprises’ ICT budget allocation by function, 2013 and 2014
Table 11: Outsourced IT functions - German enterprises’ current and future outsourcing priorities
Table 12: Current and future investment priorities of German enterprises across core technologies
Table 13: Business intelligence – German enterprises’ current and future investment priorities
Table 14: Business intelligence – vendor mindshare amongst German enterprises
Table 15: Security – German enterprises’ current and future investment priorities
Table 16: Security – vendor mindshare amongst German enterprises
Table 17: Green IT & virtualization – German enterprises’ current and future investment priorities
Table 18: Green IT & virtualization – vendor mindshare amongst German enterprises
Table 19: Cloud computing solutions – German enterprises’ current and future investment priorities
Table 20: Cloud computing solutions – Vendor mindshare amongst German enterprises
Table 21: German enterprises' preferred approach to buying technologies
Table 22: Business objectives which influence German enterprises' IT investment strategy
Table 23: IT objectives which influence German enterprises' IT investment strategy
Table 24: Factors influencing German enterprises' decision to choose an ICT provider
List Of Figures
Figure 1: German enterprise ICT survey industry breakdown
Figure 2: German enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among German enterprises
Figure 4: German enterprises’ (external) ICT budget allocation, 2013 and 2014
Figure 5: German enterprises’ average hardware budget allocation
Figure 6: German enterprises’ average software budget allocation by technology
Figure 7: German enterprises’ average IT services budget allocation
Figure 8: German enterprises’ average IT consulting services budget allocation
Figure 9: German enterprises’ average telecommunications budget allocation
Figure 10: German enterprises’ ICT budget allocation by function, 2013 and 2014
Figure 11: Outsourced IT functions - German enterprises’ current and future outsourcing priorities
Figure 12: Current and future investment priorities of German enterprises across core technologies
Figure 13: Business intelligence – German enterprises’ current and future investment priorities
Figure 14: Business intelligence – vendor mindshare amongst German enterprises
Figure 15: Security – German enterprises’ current and future investment priorities
Figure 16: Security – vendor mindshare amongst German enterprises
Figure 17: Green IT & virtualization – German enterprises’ current and future investment priorities
Figure 18: Green IT & virtualization – vendor mindshare amongst German enterprises
Figure 19: Cloud computing solutions – German enterprises’ current and future investment priorities
Figure 20: Cloud computing solutions – Vendor mindshare amongst German enterprises
Figure 21: German enterprises' preferred approach to buying technologies
Figure 22: Business objectives which influence German enterprises' IT investment strategy
Figure 23: IT objectives which influence German enterprises' IT investment strategy
Figure 24: Factors influencing German enterprises' decision to choose an ICT provider
