Synopsis
This report presents the findings from a survey of 740 Western European enterprises regarding their Information & Communications Technology (ICT) budgets and staff allocation. The survey investigates how enterprises based in the five largest Western European markets currently allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting. The report illustrates the core technologies enterprises are investing in, including the likes of enterprise applications, security, mobility, communications & collaboration, and cloud computing. The survey also highlights the approach adopted by enterprises in Western Europe to purchase technology, as well as the major IT and business objectives influencing their ICT investment strategies.
Scope
Understand how ICT budgets are set to change in 2013 in terms of their overall size.
Appreciate how budgets are allocated across the core elements of ICT spend, including hardware, software, services, communications and consulting.
Recognize Western European enterprises’ strategic objectives with regards to their ICT investments.
Identify Western European enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, security, mobility, communications & collaboration, and cloud computing, etc.
Provides insights into Western European enterprises’ preferred buying approaches.
Summary
Why was the report written?
In order to provide better insight to ICT vendors and services providers when pitching their solutions to enterprises in Western Europe.
What is the current market landscape and what is changing?
Kable Market Research believes that the Western European enterprise ICT market is witnessing only a gradual adoption of cloud computing given that most enterprises are delaying technology investments and the fact that many have concerns about security.
What are the key drivers behind recent market changes?
The market for cloud computing is expected to witness an upward momentum, although at a relatively slow pace, owing to various government initiatives and efforts to minimise costs.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Budgets, IT investment priorities, and IT Procurement. Very few IT analyst houses will have interviewed 740+ ICT decision makers in the Western European market in H2 2012.
Reasons To Buy
Economic stagnation in the advanced economies of Western Europe (including the UK, France, Germany, Italy, and Spain) is inhibiting ICT spending in the region.
The survey shows that consulting is expected to receive a lower budget allocation from enterprises in Western Europe. Amidst the economic slowdown, most enterprises in the region are looking to develop their expertise in-house, which is impacting investments in consulting services.
Kable Market Research’s survey of ICT decision makers finds that Western European enterprises are assigning highest priority to IT security and data privacy, with the highest average ratings of X on a scale of 1 to 4.
Western European enterprises’ focus on creating a sustainable IT environment and reducing their carbon footprints is encouraging them to deploy green IT and virtualization solutions. Italian, Spanish, and French enterprises are placing greater emphasis on these solutions, with 84%, 83%, and 82% of respondents planning to invest in green IT and virtualization.
Western European enterprises are heavily focused on increasing their profitability given that the tough market conditions often make it hard to achieve revenue growth. Consequently, enterprises in the region place a high degree of importance on the business objectives of raising efficiency and cutting costs.
Table of Contents
1 ICT investment trends comparisons
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.5 ICT spending by entity
1.6 Outsourced IT functions
1.7 Strategic objectives
1.8 Core technology investment priorities
1.9 Purchasing channels
1.1 Business objectives influencing IT investment strategy
1.11 IT objectives influencing IT investment strategies
1.12 ICT provider selection
2 UK
2.1 Introduction
2.2 ICT budget changes
2.3 ICT budget allocation by core technology area
2.4 ICT spending by entity
2.5 Outsourced IT functions
2.6 Strategic objectives
2.7 Core technology investment priorities
2.8 Purchasing channels
2.9 Business objectives influencing IT investment strategy
2.1 IT objectives influencing IT investment strategies
2.11 ICT provider selection
3 France
3.1 Introduction
3.2 ICT budget changes
3.3 ICT budget allocation by core technology area
3.4 ICT spending by entity
3.5 Outsourced IT functions
3.6 Strategic objectives
3.7 Core technology investment priorities
3.8 Purchasing channels
3.9 Business objectives influencing IT investment strategy
3.1 IT objectives influencing IT investment strategies
3.11 ICT provider selection
4 Germany
4.1 Introduction
4.2 ICT budget changes
4.3 ICT budget allocation by core technology area
4.4 ICT spending by entity
4.5 Outsourced IT functions
4.6 Strategic objectives
4.7 Core technology investment priorities
4.8 Purchasing channels
4.9 Business objectives influencing IT investment strategy
4.1 IT objectives influencing IT investment strategies
4.11 ICT provider selection
5 Spain
5.1 Introduction
5.2 ICT budget changes
5.3 ICT budget allocation by core technology area
5.4 ICT spending by entity
5.5 Outsourced IT functions
5.6 Strategic objectives
5.7 Core technology investment priorities
5.8 Purchasing channels
5.9 Business objectives influencing IT investment strategy
5.1 IT objectives influencing IT investment strategies
5.11 ICT provider selection
6 Italy
6.1 Introduction
6.2 ICT budget changes
6.3 ICT budget allocation by core technology area
6.4 ICT spending by entity
6.5 Outsourced IT functions
6.6 Strategic objectives
6.7 Core technology investment priorities
6.8 Purchasing channels
6.9 Business objectives influencing IT investment strategy
6.1 IT objectives influencing IT investment strategies
6.11 ICT provider selection
7 Summary
7.1 As the debt crisis continues, ICT spending growth across Western Europe will continue to be moderate
8 Appendix
8.1 Definitions
8.2 Contact the authors
List Of Tables
Table 1: Western European enterprise ICT survey geographical breakdown
Table 2: Western European enterprise ICT survey breakdown by industry
Table 3: Western European enterprise ICT survey breakdown by size band (number of employees)
Table 4: Expected ICT budget changes among Western European enterprises
Table 5: Western European enterprises’ (external) ICT budget allocation in 2013
Table 6: Western European enterprises’ (external) ICT budget allocation by entity in 2013
Table 7: Western European enterprises’ outsourced IT functions in the next two years
Table 8: Current strategic objectives of Western European enterprises
Table 9: Western European enterprises’ investment priorities for selected technologies
Table 10: Western European enterprises' preferred approach to buying technologies
Table 11: Western European enterprises' preference for deploying technologies as a hosted service
Table 12: Business objectives which influence Western European enterprises' IT investment strategy
Table 13: IT objectives which influence Western European enterprises' IT investment strategy
Table 14: Factors influencing Western European enterprises' decision to choose an ICT provider
Table 15: Recent and expected ICT budget changes among UK enterprises
Table 16: UK enterprises’ (external) ICT budget allocation, 2012 and 2013
Table 17: UK enterprises’ (external) ICT budget allocation by entity, 2012 and 2013
Table 18: Outsourced IT functions - UK enterprises’ current and future investment priorities
Table 19: Current strategic objectives of UK enterprises
Table 20: Current and future investment priorities of UK enterprises across core technologies
Table 21: UK enterprises' preferred approach to buying technologies
Table 22: Business objectives which influence UK enterprises' IT investment strategy
Table 23: IT objectives which influence UK enterprises' IT investment strategy
Table 24: Factors influencing UK enterprises' decision to choose an ICT provider
Table 25: Recent and expected ICT budget changes among French enterprises
Table 26: French enterprises’ (external) ICT budget allocation, 2012 and 2013
Table 27: French enterprises’ (external) ICT budget allocation by entity, 2012 and 2013
Table 28: Outsourced IT functions - French enterprises’ current and future investment priorities
Table 29: Current strategic objectives of French enterprises
Table 30: Current and future investment priorities of French enterprises across core technologies
Table 31: French enterprises' preferred approach to buying technologies
Table 32: Business objectives which influence French enterprises' IT investment strategy
Table 33: IT objectives which influence French enterprises' IT investment strategy
Table 34: Factors influencing French enterprises' decision to choose an ICT provider
Table 35: Recent and expected ICT budget changes among German enterprises
Table 36: German enterprises’ (external) ICT budget allocation, 2012 and 2013
Table 37: German enterprises’ (external) ICT budget allocation by entity, 2012 and 2013
Table 38: Outsourced IT functions - German enterprises’ current and future investment priorities
Table 39: Current strategic objectives of German enterprises
Table 40: Current and future investment priorities of German enterprises across core technologies
Table 41: German enterprises' preferred approach to buying technologies
Table 42: Business objectives which influence German enterprises' IT investment strategy
Table 43: IT objectives which influence German enterprises' IT investment strategy
Table 44: Factors influencing German enterprises' decision to choose an ICT provider
Table 45: Recent and expected ICT budget changes among Spanish enterprises
Table 46: Spanish enterprises’ (external) ICT budget allocation, 2012 and 2013
Table 47: Spanish enterprises’ (external) ICT budget allocation by entity, 2012 and 2013
Table 48: Outsourced IT functions - Spanish enterprises’ current and future investment priorities
Table 49: Current strategic objectives of Spanish enterprises
Table 50: Current and future investment priorities of Spanish enterprises across core technologies
Table 51: Spanish enterprises' preferred approach to buying technologies
Table 52: Business objectives which influence Spanish enterprises' IT investment strategy
Table 53: IT objectives which influence Spanish enterprises' IT investment strategy
Table 54: Factors influencing Spanish enterprises' decision to choose an ICT provider
Table 55: Recent and expected ICT budget changes among Italian enterprises
Table 56: Italian enterprises’ (external) ICT budget allocation, 2012 and 2013
Table 57: Italian enterprises’ (external) ICT budget allocation by entity, 2012 and 2013
Table 58: Outsourced IT functions - Italian enterprises’ current and future investment priorities
Table 59: Current strategic objectives of Italian enterprises
Table 60: Current and future investment priorities of Italian enterprises across core technologies
Table 61: Italian enterprises' preferred approach to buying technologies
Table 62: Business objectives which influence Italian enterprises' IT investment strategy
Table 63: IT objectives which influence Italian enterprises' IT investment strategy
Table 64: Factors influencing Italian enterprises' decision to choose an ICT provider
List Of Figures
Figure 1: Western European enterprise ICT survey geographical breakdown
Figure 2: Western European enterprise ICT survey breakdown by industry
Figure 3: Western European enterprise ICT survey breakdown by size band (number of employees)
Figure 4: Expected ICT budget changes among Western European enterprises
Figure 5: Western European enterprises’ (external) ICT budget allocation in 2013
Figure 6: Western European enterprises’ (external) ICT budget allocation by entity in 2013
Figure 7: Western European enterprises’ outsourced IT functions in the next two years
Figure 8: Current strategic objectives of Western European enterprises
Figure 9: Western European enterprises’ investment priorities for selected technologies
Figure 10: Western European enterprises' preferred approach to buying technologies
Figure 11: Western European enterprises' preference for deploying technologies as a hosted service
Figure 12: Business objectives which influence Western European enterprises' IT investment strategy
Figure 13: IT objectives which influence Western European enterprises' IT investment strategy
Figure 14: Factors influencing Western European enterprises' decision to choose an ICT provider
Figure 15: Recent and expected ICT budget changes among UK enterprises
Figure 16: UK enterprises’ (external) ICT budget allocation , 2012 and 2013
Figure 17: UK enterprises’ ICT budget allocation by entity, 2012 and 2013
Figure 18: Outsourced IT functions - UK enterprises’ current and future investment priorities
Figure 19: Current strategic objectives of UK enterprises
Figure 20: Current and future investment priorities of UK enterprises across core technologies
Figure 21: UK enterprises' preferred approach to buying technologies
Figure 22: Business objectives which influence UK enterprises' IT investment strategy
Figure 23: IT objectives which influence UK enterprises' IT investment strategy
Figure 24: Factors influencing UK enterprises' decision to choose an ICT provider
Figure 25: Recent and expected ICT budget changes among French enterprises
Figure 26: French enterprises’ (external) ICT budget allocation, 2012 and 2013
Figure 27: French enterprises’ ICT budget allocation by entity, 2012 and 2013
Figure 28: Outsourced IT functions - French enterprises’ current and future investment priorities
Figure 29: Current strategic objectives of French enterprises
Figure 30: Current and future investment priorities of French enterprises across core technologies
Figure 31: French enterprises' preferred approach to buying technologies
Figure 32: Business objectives which influence French enterprises' IT investment strategy
Figure 33: IT objectives which influence French enterprises' IT investment strategy
Figure 34: Factors influencing French enterprises' decision to choose an ICT provider
Figure 35: Recent and expected ICT budget changes among German enterprises
Figure 36: German enterprises’ (external) ICT budget allocation, 2012 and 2013
Figure 37: German enterprises’ ICT budget allocation by entity, 2012 and 2013
Figure 38: Outsourced IT functions - German enterprises’ current and future investment priorities
Figure 39: Current strategic objectives of German enterprises
Figure 40: Current and future investment priorities of German enterprises across core technologies
Figure 41: German enterprises' preferred approach to buying technologies
Figure 42: Business objectives which influence German enterprises' IT investment strategy
Figure 43: IT objectives which influence German enterprises' IT investment strategy
Figure 44: Factors influencing German enterprises' decision to choose an ICT provider
Figure 45: Recent and expected ICT budget changes among Spanish enterprises
Figure 46: Spanish enterprises’ (external) ICT budget allocation, 2012 and 2013
Figure 47: Spanish enterprises’ ICT budget allocation by entity, 2012 and 2013
Figure 48: Outsourced IT functions - Spanish enterprises’ current and future investment priorities
Figure 49: Current strategic objectives of Spanish enterprises
Figure 50: Current and future investment priorities of Spanish enterprises across core technologies
Figure 51: Spanish enterprises' preferred approach to buying technologies
Figure 52: Business objectives which influence Spanish enterprises' IT investment strategy
Figure 53: IT objectives which influence Spanish enterprises' IT investment strategy
Figure 54: Factors influencing Spanish enterprises' decision to choose an ICT provider
Figure 55: Recent and expected ICT budget changes among Italian enterprises
Figure 56: Italian enterprises’ (external) ICT budget allocation, 2012 and 2013
Figure 57: Italian enterprises’ ICT budget allocation by entity, 2012 and 2013
Figure 58: Outsourced IT functions - Italian enterprises’ current and future investment priorities
Figure 59: Current strategic objectives of Italian enterprises
Figure 60: Current and future investment priorities of Italian enterprises across core technologies
Figure 61: Italian enterprises' preferred approach to buying technologies
Figure 62: Business objectives which influence Italian enterprises' IT investment strategy
Figure 63: IT objectives which influence Italian enterprises' IT investment strategy
Figure 64: Factors influencing Italian enterprises' decision to choose an ICT provider
