Synopsis
This report presents the findings from a survey of 137 German enterprises regarding their Information & Communication Technology (ICT) investment priorities. The survey investigates the core technologies which German enterprises are investing in, including the likes of enterprise applications, security, mobility, communications & collaboration, and Cloud Computing.
Scope
Recognize German enterprises’ strategic objectives with regards to their ICT investments.
Identify German enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, security, mobility, communications & collaboration, and Cloud Computing, etc.
Learn about the drivers that are influencing German enterprises’ investments in each technology category.
Establish how German enterprises’ IT budgets are currently allocated across various segments within a technology category.
Gain insight into how German enterprises plan to change their IT budget allocations across various segments within a technology category.
Summary
Why was the report written?
In order to provide deeper insights into German enterprises’ ICT investment priorities and strategic objectives.
What is the current market landscape and what is changing?
German enterprises’ investment priorities are currently centred on core technologies, nevertheless investment in advanced technologies is expected to take a growth path at a slightly slower pace.
What are the key drivers behind recent market changes?
Increased flexibility and business agility, reduced complexity, payment according to actual use of services and a high degree of scalability is driving the demand for cloud computing.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT investment priorities. Very few IT analyst houses will have interviewed 130+ ICT decision makers in the German market in H2 2012.
Reasons To Buy
Enterprise IT spending is expected to be moderate in Germany, due to the ongoing economic uncertainty, with X% of German enterprises likely to increase their IT budget slightly in 2013.
As well as the need to protect business critical information, adoption of mobility and cloud based technologies is also driving the demand for security solutions to higher levels.
Increasing complexity of IT infrastructure is driving the demand for IT systems management.
Although moderate, the emerging concept of Bring Your Own Device (BYOD), and the subsequent surge in demand for smart phones, media tablets and laptops, is influencing the demand for device management and customer facing mobile applications.
SaaS is the most widely used cloud computing technology amongst German enterprises, whereas Private and hybrid clouds currently have low adoption rates which is expected to increase in the next two years.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 IT budget changes
1.4 Strategic objectives
1.5 Core technology investment priorities
2 Detailed ICT investment priorities
2.1 Introduction
2.2 Enterprise Applications
2.3 Business Intelligence
2.4 Security
2.5 Content Management
2.6 Mobility
2.7 IT Systems Management
2.8 Communications & Collaboration
2.9 Green IT & Virtualization
2.1 Cloud computing solutions
3 Summary
3.1 Amidst the Euro zone crisis, German enterprises are focusing their investments on
improving security and standardizing IT infrastructure 29
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: German enterprise ICT survey industry breakdown
Table 2: German enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among German enterprises
Table 4: Current strategic objectives of German enterprises
Table 5: Current and future investment priorities of German enterprises across core technologies
Table 6: Enterprise Applications – German enterprises’ current and future investment priorities
Table 7: Business Intelligence – German enterprises’ current and future investment priorities
Table 8: Security – German enterprises’ current and future investment priorities
Table 9: Content Management – German enterprises’ current and future investment priorities
Table 10: Mobility – German enterprises’ current and future investment priorities
Table 11: IT systems management – German enterprises’ current and future investment priorities
Table 12: Communications & Collaboration – German enterprises’ current and future investment priorities
Table 13: Green IT & Virtualization – German enterprises’ current and future investment priorities
Table 14: Cloud computing solutions – German enterprises’ current and future investment priorities
List Of Figures
Figure 1: German enterprise ICT survey industry breakdown
Figure 2: German enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among German enterprises
Figure 4: Current strategic objectives of German enterprises
Figure 5: Current and future investment priorities of German enterprises across core technologies
Figure 6: Enterprise Applications – German enterprises’ current and future investment priorities
Figure 7: Business Intelligence – German enterprises’ current and future investment priorities
Figure 8: Security – German enterprises’ current and future investment priorities
Figure 9: Content Management – German enterprises’ current and future investment priorities
Figure 10: Mobility – German enterprises’ current and future investment priorities
Figure 11: IT systems management – German enterprises’ current and future investment priorities
Figure 12: Communications & Collaboration – German enterprises’ current and future investment priorities
Figure 13: Green IT & Virtualization – German enterprises’ current and future investment priorities
Figure 14: Cloud computing solutions – German enterprises’ current and future investment priorities
