Synopsis
This report presents the findings from a survey of 47 Danish enterprises regarding their approach to Information & Communication Technology (ICT) procurement. The survey investigates the way that Danish enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights into Danish enterprises’ preferred buying approaches.
Comprehend the business objectives that Danish enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that Danish enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing Danish enterprises’ decision to select an ICT provider.
Understand which organizational roles influence IT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria on which Danish enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions.
What is the current market landscape and what is changing?
On-premise deployments have a higher acceptance than hosted deployments, as they not only ensure data security but also provide complete control over enterprise data. Nevertheless, hosted services are also gaining traction in this market.
What are the key drivers behind recent market changes?
As Danish enterprises are continuously looking to reduce their costs amidst the economic difficulties, the adoption of hosting services is set to increase.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 40+ ICT decision makers in Denmark market in H2 2012.
Reasons To Buy
On-premise deployments have a higher acceptance than hosted deployments, as they not only ensure data security but also provide complete control over enterprise data.
The survey shows that local resellers are a popular entity with whom Danish enterprises like to buy technologies, as they have better availability to provide timely maintenance and support services.
Danish enterprises’ ICT investments are mainly influenced by the business objective of improving customer satisfaction which will enable firms to differentiate themselves from their competitors, and also help in retaining their existing customers, which is important given the difficulties of customer acquisition.
Industry expertise is considered to be of significant importance in vendor selection. With rapid technological advancements and increasing competition, enterprises want ICT vendors to be aware of the issues affecting them as well as the trends in their industry as a whole.
Kable Market Research finds that the ICT infrastructure complexity of Danish enterprises is significantly higher in comparison to enterprises in other European countries such as the Netherlands, France, and Austria.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 Complexity of the ICT infrastructure environment
3 Summary
3.1 Despite the economic slowdown, Danish enterprises are gradually shifting their focus to hosted deployments
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Danish enterprise ICT survey industry breakdown
Table 2: Danish enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Danish enterprises
Table 4: Danish enterprises’ current and future investment priorities across technology categories
Table 5: Danish enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Danish enterprises' IT investment strategy
Table 7: IT objectives which influence Danish enterprises' IT investment strategy
Table 8: Factors influencing Danish enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of the ICT infrastructure in Danish enterprises
List Of Figures
Figure 1: Danish enterprise ICT survey industry breakdown
Figure 2: Danish enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Danish enterprises
Figure 4: Danish enterprises’ current and future investment priorities across technology categories
Figure 5: Danish enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Danish enterprises' IT investment strategy
Figure 7: IT objectives which influence Danish enterprises' IT investment strategy
Figure 8: Factors influencing Danish enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of the ICT infrastructure in Danish enterprises
