Synopsis
This report presents the findings from a survey of 151 Italian enterprises regarding their approach to Information & Communication Technology (ICT) procurement. The survey investigates the way that Italian enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights into Italian enterprises’ preferred buying approaches.
Comprehend the business objectives that Italian enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that Italian enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing Italian enterprises’ decision to select an ICT provider.
Understand which organizational roles influence IT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria on which Italian enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions.
What is the current market landscape and what is changing?
In these difficult economic conditions, Italian enterprises are increasingly looking for ways to reduce costs and time pressures which is driving the adoption of hosted and on-demand services.
What are the key drivers behind recent market changes?
The preference towards hosted deployment is expected to increase, owing to the various advantages it offers, such as flexibility, easier management, and cost savings.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 150+ ICT decision makers in the Italian market in H2 2012.
Reasons To Buy
Amidst poor economic performance, enterprises in Italy are rating improving efficiency as the top business objective influencing Italian enterprises’ IT investments.
Kable Market Research believes that local resellers are preferred over national resellers in large part because they are in a better position to provide timely support services to Italian enterprises.
Kable Market Research’s survey shows that, respondents give the IT objectives of using of IT to support revenue growth high prominence with average rating of X on a scale of 1 to 4.
The survey shows that leading-edge technologies is the most important factor when choosing an ICT provider with average rating of X on a scale of 1 to 4.
Kable Market Research’s survey highlights that around 19% of Italian enterprises have some complexity in their ICT environment.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 Complexity of the ICT infrastructure environment
3 Summary
3.1 Raising efficiency and increasing revenues through ICT are the prime objectives of Italian enterprises
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Italian enterprise ICT survey industry breakdown
Table 2: Italian enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Italian enterprises
Table 4: Italian enterprises’ current and future investment priorities across technology categories
Table 5: Italian enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Italian enterprises' IT investment strategy
Table 7: IT objectives which influence Italian enterprises' IT investment strategy
Table 8: Factors influencing Italian enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of the ICT infrastructure in Italian enterprises
List Of Figures
Figure 1: Italian enterprise ICT survey industry breakdown
Figure 2: Italian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Italian enterprises
Figure 4: Italian enterprises’ current and future investment priorities across technology categories
Figure 5: Italian enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Italian enterprises' IT investment strategy
Figure 7: IT objectives which influence Italian enterprises' IT investment strategy
Figure 8: Factors influencing Italian enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of the ICT infrastructure in Italian enterprises
