Market outlook of indoor LBS market in SEA
Technavio’s market research analyst predicts the indoor LBS market in SEA to grow at a CAGR of around 90% during the forecast period. Proximity-based mobile marketing and advertising is the primary growth driver for this market. Proximity-based solutions provide not only relevant offers and information to customers but also help companies to track data regarding people at different venues and locations, and discover common traffic patterns to understand and analyze consumer buying behavior.
The rising popularity of smartphones is anticipated to drive the market growth during the forecast period. Also, due to mobile Internet that provides real-time information and context aware services by leveraging cloud technology, highly personalized location services have been provided to retailers. These solutions help to maintain high customer engagement increasing retailer sales.
Segmentation of indoor LBS market in SEA by industry
• Government organizations
Retailers are delivering navigation and product details to assist the customer for better purchase decisions. The retail industry constitutes approximately 60% of the overall market.
Segmentation of indoor LBS market in SEA by product
• Automotive services
• Location and alerts
• Campaign management
• Location-based advertising services
• Precision geo-targeting
• Proximity beacons
• Consumer services
• Enterprise services
• Secure transactions and redemptions
• Analytics and insights
Competitive landscape and key vendors
The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Hence, many businesses across industries are deploying indoor LBS leading to increased competition.
The key vendors in the market are –
• Ruckus Wireless
Other prominent vendors in the market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello, Near (AdNear) , Qualcomm IZat, and Shopkick.
Key questions answered in the report include
• What will the market size and the growth rate be in 2020?
• What are the key factors driving the indoor LBS market in SEA?
• What are the key market trends impacting the growth of the indoor LBS market in SEA?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the indoor LBS market in SEA?
• What are the key outcomes of the five forces analysis of the indoor LBS market in SEA?
• Indoor LBS Market in the US 2014-2018
• Indoor LBS Market in Western Europe 2015-2019
• Global Indoor LBS Market 2015-2019
• Enterprise Indoor LBS Market in the US 2014-2018
• Mobile Indoor LBS Market in North America 2014-2018
PART 01: Executive summary
PART 02: Scope of the report
Top vendor offerings
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Market segmentation by industry
Market segmentation by industry
Adoption of indoor LBS in SEA by industry
Importance analysis by industry segmentation
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Market share analysis
Other prominent vendors
PART 13: Appendix
List of abbreviations
PART 14: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: LBS value chain system
Exhibit 03: Advantages of LBS
Exhibit 04: Applications of indoor LBS
Exhibit 05: Usage of iBeacon in retail space
Exhibit 06: Indoor LBS market in SEA 2015-2020 ($ million)
Exhibit 07: Five forces analysis
Exhibit 08: Indoor LBS market revenue segmentation by industry 2014
Exhibit 09: Adoption of indoor LBS in SEA by industry
Exhibit 10: Importance analysis by industry
Exhibit 11: Impact of drivers
Exhibit 12: Impact of drivers and challenges
Exhibit 13: Google: Geographical segmentation by revenue 2014
Exhibit 14: HERE: Business units 2015
Exhibit 15: Ruckus Wireless: Segmentation by revenue 2014
Exhibit 16: Ruckus Wireless: Segmentation by revenue 2013 and 2014
Exhibit 17: Ruckus Wireless: Geographical segmentation by revenue 2014