Italy Quarterly Beverage Tracker Report Q4 2013

Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Italy beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
In Q3-13, GDP remained unchanged compared to Q2-13, sustained by exports and stock-building. However, a decline of 1.8% compared to Q3-12 was seen. Business surveys by the Bank of Italy suggest barely positive growth in the fourth quarter.

What are the key drivers behind recent market changes?
The Bank of Italy is currently forecasting a 1.8% fall in GDP for 2013, followed by a moderate economic recovery of 0.7% in 2014 and a further growth of 1% in 2015. The recovery is expected to be led by exports and by the gradual expansion of productive investment, favored by the improved outlook for demand.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Italy beverage industry and want more detail and analysis on this data. Canadean’s Italy Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Reasons To Buy
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