About LBS
An LBS is used to track the location of users within a wireless network using location-enabled mobile devices. The LBS makes use of GIS technology and the internet to track the location of users. The user-initiated LBS requires an internet connection to gather the user's location and provide search results. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
TechNavio's analysts forecast the LBS Market in India will grow at a CAGR of 52.79 percent over the period 2014-2018.
Covered in this Report
The LBS market in India is segmented on the basis of application such as location-based Navigation and Tracking, Location-based Search and Advertising and Location-based Infotainment and Analytics. The different positioning technologies described in the report are GPS, A-GPS, Cell-ID Technology, and Angle of Arrival, Time of Arrival, and Wi-Fi.
TechNavio's report, the LBS Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on India; it also covers the LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• MapmyIndia (CE Info Systems Pvt Ltd.)
• Polaris Wireless Inc.
• CanvasM Technologies Ltd.
• Zomato Media Pvt.Ltd
• Garmin International Inc.
• Telenity Inc.
• Adnear
Other Prominent Vendors
• HERE
• SatNav Technology
• TomTom N.V
• Bharti Airtel Inc.
• Dialuz.com
• Clingle (Srividya Tech Inc.)
• TELiBrahma Technologies
• Facebook
• Google
• Spime Inc.
• GETIT Infoservices Pvt.Ltd.
• Apple Inc.
• DbyDx Software
• LocationGuru
• Syniverse Technologies
• Scanpoint Geomatics Ltd.
• Mojostreet Infomedia Services Pvt.ltd
• MyCityWay
• Bing
• Yahoo
• ESRI
• Intergraph
• Yoose.com
• Tata Teleservices
• ariosesoftware.com
• Hoopr
• Tata DOCOMO
• Dialme 24
• FLAGMYOFFER
• Taxiforsure.com
Key Market Driver
• Increasing Penetration of GPS-enabled Smart Devices.
• For a full, detailed list, view our report.
Key Market Challenge
• Less Number of Frequent LBS Users.
• For a full, detailed list, view our report.
Key Market Trend
• Increase in Use of LBS by Government and Security Agencies.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Technical Specifications
06.1 Concept of LBS
06.2 Basic Components of LBS
06.3 Functioning of LBS
06.4 Positioning Technologies Used in LBS
GPS-based Positioning Technology
A-GPS or Hybrid Technology
Cell-ID Technology
Angle of Arrival
Time of Arrival
Wi-Fi
Comparison among LBS Positioning Technologies
07. Market Landscape
07.1 Market Overview
07.1.1 Indian Mobile Market Overview
07.1.2 LBS Market in India Overview
07.2 Market Size and Forecast
07.2.1 Effect of Mobile Advertising in the LBS Market in India
07.2.2 Adoption of LBS in India with Timeline
07.3 LBS Market by Product and Service Category
07.4 Five Forces Analysis
08. Location-based Services Market Segmentation by Application
08.1 LBS Market in India by Application 2013-2018
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 AdNear
17.1.1 Business Overview
17.1.2 Key Information
17.1.3 SWOT Analysis
17.2 CanvasM Technologies Ltd.
17.2.1 Business Overview
17.2.2 Key Information
17.2.3 SWOT Analysis
17.3 Garmin India
17.3.1 Business Overview
17.3.2 Key Information
17.3.3 SWOT Analysis
17.4 MapmyIndia (CE Info Systems Pvt. Ltd.)
17.4.1 Business Overview
17.4.2 Key Information
17.4.3 SWOT Analysis
17.5 Polaris Wireless Inc.
17.5.1 Business Overview
17.5.2 Key Information
17.5.3 SWOT Analysis
17.6 Zomato Media Pvt. Ltd.
17.6.1 Business Overview
17.6.2 Key Information
17.6.3 SWOT Analysis
17.7 Telenity Inc.
17.7.1 Business Overview
17.7.2 Key Information
17.7.3 SWOT Analysis
List of Exhibits
Exhibit 1: Scope of the LBS Market in India
Exhibit 2: Market Research Methodology
Exhibit 3: Location-based Service
Exhibit 4: Concept of LBS
Exhibit 5: Basic Components of LBS
Exhibit 6: Working of LBS
Exhibit 7: A-GPS Technology
Exhibit 8: Smartphone Shipment Market Overview
Exhibit 9: Mobile LBS Market Overview by Application Category
Exhibit 10: LBS Market in India 2013-2018 (US$ million)
Exhibit 11: Adoption of LBS in India in 2013-2018
Exhibit 12: LBS Market in India by Product and Service Category 2013-2018
Exhibit 13: LBS Market in India by Application 2013
Exhibit 14: LBS Market in India by Application 2013-2018
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Mobile LBS Market Overview by Application Category
Exhibit 3: Function of a Location-based Advertising Ecosystem
Exhibit 4: Mobile LBS Market in Western Europe 2013-2018 (US$ million)
Exhibit 5: LBS Value Chain
Exhibit 6: Mobile LBS Market in Western Europe by Application 2013-2018 (US$ million)
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