About LBS
LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the Internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
Technavio's analysts forecast the LBS market in India to grow at a CAGR of 58.61% over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the LBS market in India for the period 2015-2019. The market can be segmented based on application: location-based navigation, location-based tracking, location-based infotainment, location-based search and advertising, location-based analytics, indoor LBS, location-based recreation and fitness, and other applications.
Technavio's report, LBS Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key vendors
• AdNear
• CanvasM Technologies
• Garmin International
• MapmyIndia
Other prominent vendors
• Apple
• Bharti Airtel
• Bhuvan
• Bing
• ESRI
• e-Zest
• Facebook
• FLAGMYOFFER
• Genesys
• Google
• HERE
• Hoppr
• InMobi
• Intergraph
• LocationGuru
• Mahindra Comviva
• Mojostreet Infomedia Services
• MyCityWay
• Nowfloats
• Polaris Wireless
• SatNav Technology
• SaveZippy
• Scanpoint Geomatics
• Spime
• Syniverse Technologies
• Tata Teleservices
• Telenity
• TomTom
• Traffline
• Yoose.com
• Zomato
Key market driver
• Increased adoption of mobile internet
• For a full, detailed list, view our report
Key market challenge
• Privacy concerns
• For a full, detailed list, view our report
Key market trend
• LBS induced social networking
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1.1 Indian Mobile Market Overview
06.1.2 LBS Market in India Overview
06.2 Market Size and Forecast
06.2.1 Effect of Mobile Advertising in LBS Market in India
06.2.2 Adoption of LBS in India with Timeline
06.3 LBS Market by Product and Service Category
06.4 Five Forces Analysis
07. Market Segmentation by Application
07.1 LBS Market by Application 2014-2019
07.1.1 Market Size and Forecast
07.2 Location-based Recreation and Fitness Market in India
07.2.1 Market Size and Forecast
07.3 Indoor LBS Market in India
07.3.1 Market Size and Forecast
07.4 Location-based Analytics Market in India
07.4.1 Market Size and Forecast
07.5 Location-based Search and Advertising Market in India
07.5.1 Market Size and Forecast
07.6 Location-based Navigation Market in India
07.6.1 Market Size and Forecast
07.7 Location-based Infotainment Market in India
07.7.1 Market Size and Forecast
07.8 Location-based Tracking Market in India
07.8.1 Market Size and Forecast
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.2 Market Share Analysis 2015
15.2.1 Key Vendors
15.2.2 Emerging Vendors
15.3 Other Prominent Vendors
16. Key Vendor Analysis
16.1 MapmyIndia
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Product Segmentation
16.1.4 Market Segmentation
16.1.5 Recent Developments
16.1.6 SWOT Analysis
16.2 CanvasM Technology
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Product Offerings
16.2.4 Business Strategy
16.2.5 Recent Developments
16.2.6 SWOT Analysis
16.3 Garmin
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation by Revenue 2013
16.3.4 Business Segmentation by Revenue 2012 and 2013
16.3.5 Geographical Segmentation by Revenue 2013
16.3.6 Business Strategy
16.3.7 Recent Developments
16.3.8 SWOT Analysis
16.4 Adnear
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Key Locations
16.4.4 Business Strategy
16.4.5 Recent Developments
16.4.6 SWOT Analysis
17. Other Reports in this Series
List of Exhibits
Exhibit 1: LBS Market in India by Application Category
Exhibit 2: Market Research Methodology
Exhibit 3: LBS
Exhibit 4: Smartphone Shipments Overview 2013-2018
Exhibit 5: LBS Market in India by Application
Exhibit 6: LBS Market in India 2014-2019 ($ millions)
Exhibit 7: Adoption of LBS in India
Exhibit 8: LBS Market in India by Product and Service Categories 2014-2019 ($ million)
Exhibit 9: LBS Market by Application 2014-2019 ($ millions)
Exhibit 10: Location-based Recreation and Fitness Market in India 2014-2019 ($ millions)
Exhibit 11: Indoor LBS Market in India 2014-2019 ($ millions)
Exhibit 12: Location-based Analytics Market in India 2014-2019 ($ millions)
Exhibit 13: Location-based Search and Advertising Market in India 2014-2019 ($ millions)
Exhibit 14: Location-based Navigation Market in India 2014-2019 ($ millions)
Exhibit 15: Location-based Infotainment Market in India 2014-2019 ($ millions)
Exhibit 16: Location-based Tracking Market in India 2014-2019 ($ millions)
Exhibit 17: MapmyIndia: Product Segmentation
Exhibit 18: MapmyIndia: Market Segmentation
Exhibit 19: CanvasM Technology: Product Offerings
Exhibit 20: Garmin: Business Segmentation by Revenue 2013
Exhibit 21: Garmin: Business Segmentation by Revenue 2012 and 2013 ($ billion)
Exhibit 22: Garmin: Geographical Segmentation by Revenue 2013
Exhibit 23: Adnear: Key Locations
