Synopsis
This report provides a concise overview of the Male Toiletries market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector.
Key growth categories are highlighted by analysing the market dynamics of major Male Toiletries categories.
Market shares are provided for the leading brands and private labels across Male Toiletries categories.
An overview of 20 trends in the Male Toiletries sector is provided, including primary 20 material and type, 20 closures, and outer 20.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the Indian Male Toiletries sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Despite fluctuating exchange rates, the Male Toiletries market in India is growing steadily in both value and volume terms .
What are the key drivers behind recent market changes?
Changing Lifestages is the most important motivator for consumers to buy Men’s Disposable Razors &Blades. A product’s success in India’s Male Toiletries market will largely be determined by its ability to fit in with a consumer’s way of life.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Male Toiletries sector. This allows for the rapid identification of key growth opportunities across major Male Toiletries categories and their 20.
Reasons To Buy
Q2
Table Of Contents
Country context
- Growing young population with higher disposable income is driving growth in the consumer market
- Convenience stores account for the majority of Health & Beauty sales
- Convenience Stores are the most preferred destination for buying Male Toiletries products in India
Consumer Profile
- Usage of Male Toiletries products is high among older young adults who are financially better off
- Opportunities exist to encourage Indian consumers to adopt a daily Shaving routine
- Changing Lifestages is by far the most important motivator for consumers to buy Men’s Disposable Razors & Blades
- Male Toiletries demand is driven by the Changing Age Structures and Life Stages of Indian consumers
- Demand of Male Toiletries products is influenced by New Gender Behavior along with a desire for Better Value for Money products
Sector Analysis
- Fluctuating exchange rates have added complexity to the Indian Male Toiletries market
- Post-Shave and Pre-Shave cosmetics to record the fastest value growth during 2012-2017
- Increasing use of Pre-Shave and Post-Shave products means that Disposable Razors & Blades will account for a lower value share of the Male Toiletries
- Pre-Shave and Post-shave Cosmetics will add facial care benefits to grow category share
- Innovation in providing shaving comfort is driving category growth in Men's Disposable Razors & Blades
Brands & Private Labels
- Gillette is the leading brand among all the categories of Male Toiletries in India
Packaging Insight
- The high volume share of Disposable Razors & Blades is creating demand for Rigid Plastic and Flexible Packaging Bags/Sachets
- Rigid Plastic will remain the most popular packaging material along with Flexible Packaging while use of Paper & Board will decline
Future Outlook– four key trends in India’s Male Toiletries sector
- Social Media like Facebook will play a key role in the future growth of Male Toiletries in India driven by younger consumers
Data Appendix & Summary Methodology
List Of Tables
NA
List Of Figures
NA
