Mars, Incorporated: Consumer Packaged Goods - Company Profile and SWOT Analysis

Mars, Incorporated: Consumer Packaged Goods - Company Profile and SWOT Analysis

Category : Company Profiles
November  2015  Pages : 31



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Summary
Canadeans Mars, Incorporated: Consumer Packaged Goods Company Profile and SWOT Analysis contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, mergers and acquisitions, recent developments, key employees as well as company locations and subsidiaries.

Key Findings
This report is a crucial resource for industry executives and anyone looking to access key information about Mars, Incorporated

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Synopsis
Mars, Incorporated (Mars) is a confectionery company. The company manufactures, markets and distributes foods and drink products, chocolate, candies, lollipops, gum, mints, and pet care. Its major pet care brands include Whiskas, IAMS, Pedigree, Banfield, and Royal Canin. It markets chocolate under Dove/Galaxy, Twix, Snickers, MandMS, and Mars/Milky Way brands. The company provides candies, lollipops, gum and mints under various brands such as Wrigleys Spearmint, Juicy Fruit, Orbit, Extra, Doublemint, Altoids, Life Savers, Skittles and Starburst. It offers drinks under Dove/Galaxy, The Bright Tea Co, Flavia, Klix and Alterra brands. The company operates across North and Latin America, Europe, the Middle East, and Asia-Pacific. Mars is headquartered in McLean, Virginia, the US.

This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.

The SWOT analysis identifies the companys strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing. 

The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.

Reasons To Buy
Quickly enhance your understanding of Mars, Incorporated
Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
Increase business/sales activities by understanding your competitors businesses better.
Recognize potential partnerships and suppliers.

Key Highlights
Mars, Incorporated (Mars) is a confectionery company. The company manufactures, markets and distributes foods and drink products, chocolate, candies, lollipops, gum, mints, and pet care. Its major pet care brands include Whiskas, IAMS, Pedigree, Banfield, and Royal Canin. It markets chocolate under Dove/Galaxy, Twix, Snickers, MandMS, and Mars/Milky Way brands. The company provides candies, lollipops, gum and mints under various brands such as Wrigleys Spearmint, Juicy Fruit, Orbit, Extra, Doublemint, Altoids, Life Savers, Skittles and Starburst. It offers drinks under Dove/Galaxy, The Bright Tea Co, Flavia, Klix and Alterra brands. The company operates across North and Latin America, Europe, the Middle East, and Asia-Pacific. Mars is headquartered in McLean, Virginia, the US.
Table Of Contents
1 Mars, Incorporated
2 Mars, Incorporated - Key Employees
3 Mars, Incorporated - Key Employees Biographies
4 Mars, Incorporated - Major Products and Services
5 Mars, Incorporated - History
6 Mars, Incorporated - Company Statement
7 Mars, Incorporated - Locations and Subsidiaries
7.1 Mars, Incorporated - Head Office
7.2 Mars, Incorporated - Other Locations and Subsidiaries
8 Mars, Incorporated - Business Analysis
8.1 Mars, Incorporated - Company Overview
8.2 Mars, Incorporated - Business Description
9 Mars, Incorporated - SWOT Analysis
9.1 Mars, Incorporated - SWOT Analysis - Overview
9.2 Mars, Incorporated - Strengths
9.2.1 Strength - Global Operations
9.2.2 Strength - Strong Brand Portfolio
9.3 Mars, Incorporated - Weaknesses
9.3.1 Weaknesses - Legal Proceeding
9.4 Mars, Incorporated - Opportunities
9.4.1 Opportunities - Increasing Spending in Pet Industry in the US
9.4.2 Opportunities - Growing Confectionery Market in the US
9.5 Mars, Incorporated - Threats
9.5.1 Threats - Stringent Regulations
9.5.2 Threats - Intense Competition
10 Mars, Incorporated - Mergers and Acquisitions and Partnerships
10.1 Mars, Incorporated - MandA and Partnerships Strategy
11 Mars, Incorporated - Recent Developments
12 Appendix
12.1 Methodology
12.2 Disclaimer

List Of Tables
Table 1: Mars, Incorporated - Key Employees
Table 2: Mars, Incorporated - Key Employees Biographies
Table 3: Mars, Incorporated - Major Products and Services
Table 4: Mars, Incorporated - History
Table 5: Mars, Incorporated - Subsidiaries
Table 6: Mars, Incorporated - Locations

List Of Figures
N/A
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