Synopsis
The report presents detailed data on the Milk consumption trends in Italy, analyzing Milk consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Milk Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Milk Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Milk market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Milk sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Milk market.
• Gain insight into the Milk Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Milk Market Analysis
2.1 Market Growth Dynamics-Milk, 2006–16
2.1.1 Milk Market Growth Dynamics by Volume, 2006–16
2.1.2 Milk Market Growth Dynamics by Value, 2006–16
2.2 Milk Consumption Analysis, 2006–16
2.2.1 Milk Market by Volume, 2006–16
2.2.2 Milk Consumption by Segments, 2006–16
2.3 Milk Market Value Analysis, 2006–16
2.3.1 Milk Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg - Milk, 2006–16
2.3.3 Milk Market Value by Segments, 2006–16
2.4 Buttermilk Market Analysis, 2006–16
2.4.1 Buttermilk Market by Volume, 2006–16
2.4.2 Buttermilk Market by Value, 2006–16
2.5 Concentrated Milk Market Analysis, 2006–16
2.5.1 Concentrated Milk Market by Volume, 2006–16
2.5.2 Concentrated Milk Market by Value, 2006–16
2.6 Liquid Milk Market Analysis, 2006–16
2.6.1 Liquid Milk Market by Volume, 2006–16
2.6.2 Liquid Milk Market by Value, 2006–16
2.7 Powdered Milk Market Analysis, 2006–16
2.7.1 Powdered Milk Market by Volume, 2006–16
2.7.2 Powdered Milk Market by Value, 2006–11
2.8 Milk Market Volume Analysis by Brands, 2008–11
2.9 Milk Market Value by Distribution Channel, 2008–11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Dairy Food Market
Table 2: Italy Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) future market size (2016), by Volume (Kg m), by Segments
Table 3: Italy Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m), by Segments
Table 4: Italy Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: Italy Milk Consumption (Kg m) by Segments, 2006–11
Table 6: Italy Milk Consumption (Kg m) by Segments, 2011–16
Table 7: Italy Milk Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 8: Italy Milk Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Milk Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 10: Italy Milk Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Milk Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Milk Market Value (USD m) by Segments, 2006–11
Table 13: Italy Milk Market Value (USD m) by Segments, 2011–16
Table 14: Italy Buttermilk Market by Volume (Kg m), 2006–16
Table 15: Italy Buttermilk Market by Value (EUR m), 2006–16
Table 16: Italy Buttermilk Market by Value (USD m), 2006–16
Table 17: Italy Concentrated Milk Market by Volume (Kg m), 2006–16
Table 18: Italy Concentrated Milk Market by Value (EUR m), 2006–16
Table 19: Italy Concentrated Milk Market by Value (USD m), 2006–16
Table 20: Italy Liquid Milk Market by Volume (Kg m), 2006–16
Table 21: Italy Liquid Milk Market by Value (EUR m), 2006–16
Table 22: Italy Liquid Milk Market by Value (USD m), 2006–16
Table 23: Italy Powdered Milk Market by Volume (Kg m),2006–16
Table 24: Italy Powdered Milk Market by Value (EUR m), 2006–16
Table 25: Italy Powdered Milk Market by Value (USD m), 2006–16
Table 26: Italy Milk Market Volume by Brands (Kg m), 2008–11
Table 27: Italy Milk Market Value by Distribution Channel (EUR m), 2008–11
Table 28: Italy Milk Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Milk Market Growth Dynamics by Volume 2006–16
Figure 3: Italy Milk Market Growth Dynamics by Value, 2006–16
Figure 4: Italy Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Milk Consumption (Kg m) by Segments, 2006–16
Figure 6: Italy Milk Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Milk Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Milk Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy Buttermilk Market by Volume (Kg m), 2006–16
Figure 10: Italy Buttermilk Market by Value (EUR m), 2006–16
Figure 11: Italy Concentrated Milk Market by Volume (Kg m), 2006–16
Figure 12: Italy Concentrated Milk Market by Value (EUR m), 2006–16
Figure 13: Italy Liquid Milk Market by Volume (Kg m), 2006–16
Figure 14: Italy Liquid Milk Market by Value (EUR m), 2006–16
Figure 15: Italy Powdered Milk Market by Volume (Kg m), 2006–16
Figure 16: Italy Powdered Milk Market by Value( EUR m), 2006–11
Figure 17: Italy Milk Market Volume by Brands (Kg m), 2008–11
Figure 18: Italy Milk Market Value by Distribution Channel (EUR m), 2008–11
