About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors
• Flurry
• Millennial Media
• MoPub
• Pandora
Other Prominent Vendors
• Amobee
• Baidu
• Byyd
• Chartboost
• Fyber
• Google
• HasOffers
• Hipcricket
• iAd
• inMobi
• Kiip
• Matomy Media
• MobPartner
• OfferPal Media
• Opera Mediaworks
• PubMatic
• Science
• Smaato
Market Driver
• Increased Adoption of Smartphones and Tablets
• For a full, detailed list, view our report
Market Challenge
• Privacy and Security Concerns
• For a full, detailed list, view our report
Market Trend
• Increase in Number of Mobile App Downloads
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. Scope of the Report
02.1 Market Overview
02.2 Customer Segments
02.2.1 Advertising Agencies
02.2.2 Application Developer
02.2.3 Mobile Affiliates
02.2.4 Marketing Professionals
02.3 Base Year
02.4 Vendor Segmentation
02.5 Product Offerings
03. Market Research Methodology
03.1 Market Research Process
03.2 Research Methodology
04. Mobile Ads Overview
04.1 Types of Mobile Ads
04.1.1 Display Ads
04.1.2 Search Ads
04.1.3 Others
04.2 Benefits of Mobile Ads
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Product Life Cycle
06.3 Share of Ad Spending in US
06.4 Global Mobile Ad Spending Market
06.4.1 Market Size and Forecast
06.5 Mobile Ad Spending Market in US
06.5.1 Market Size and Forecast
06.6 Five Forces Analysis
07. Market Segmentation by Type
07.1 Mobile Ad Spending Market in US by Type 2014
07.2 Mobile Ad Spending Market in US by Type 2014-2019
07.3 Display Ad Spending Market in US
07.3.1 Market Size and Forecast
07.4 Search Ad Spending Market in US
07.4.1 Market Size and Forecast
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and Their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and Their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.2 Competitive Analysis
15.3 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Flurry
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Product Segmentation
16.1.4 SWOT Analysis
16.2 Millennial Media
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Strategy
16.2.4 Recent Developments
16.2.5 SWOT Analysis
16.3 MoPub
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 SWOT Analysis
16.4 Pandora Media
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Revenue Segmentation 2013
16.4.4 Revenue Segmentation 2012 and 2013
16.4.5 Business Strategy
16.4.6 Recent Developments
16.4.7 SWOT Analysis
17. Other Reports in This Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Mobile Ads
Exhibit 3: Share of Ad Spending in US 2014 ($ billions)
Exhibit 4: Global Mobile Ad Spending Market 2014-2019 ($ billions)
Exhibit 5: Mobile Ad Spending Market in US 2014-2019 ($ billions)
Exhibit 6: Mobile Ad Spending Market in US by Type 2014
Exhibit 7: Mobile Ad Spending Market in US by Type 2014-2019
Exhibit 8: Display Ad Spending Market in US 2014-2019 ($ billions)
Exhibit 9: Search Ad Spending Market in US 2014-2019 ($ billions)
Exhibit 10: Reachability of Mobile Apps in US 2014 (% of mobile device users)
Exhibit 11: In-App and Mobile Web Ad Spending Market in US 2014-2016 ($ billions)
Exhibit 12: Flurry: Product Segmentation
Exhibit 13: Pandora Media: Revenue Segmentation 2013
Exhibit 14: Pandora Media: Revenue Segmentation 2012 and 2013 ($ millions)
