Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

Category : ICT & Media
Published On : September  2015
Pages : 55



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About augmented reality
Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.

Covered in this report
This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware. 

Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.
The report includes a discussion of the key vendors operating in this market.

Key vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Metaio
• NGRAIN
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Key market driver
• Large target market
• For a full, detailed list, view our report

Key market challenge
• Lack of content
• For a full, detailed list, view our report

Key market trend
• Increased integration in mobile devices
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights

PART 02: Scope of the report

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market overview
History
Present scenario
Future perspective
AR hardware

PART 06: Technology life cycle

PART 07: Market landscape
Value chain
Market size and forecast

PART 08: Market drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape
Competitive scenario

PART 13: Key vendor analysis
Augmented Pixels
Aurasma
Blippar
Catchoom
Metaio
NGRAIN
Qualcomm
Total Immersion
Wikitude
Zappar

PART 14: Appendix
List of abbreviations

PART 15: Explore Technavio

List of Exhibits
Exhibit 01: Technology life cycle of AR technology
Exhibit 02: Mobile AR value chain
Exhibit 03: Mobile AR market for marketing and advertising in APAC ($ millions)
Exhibit 04: APAC population forecast 2014-2019 (millions)
Exhibit 05: APAC population forecast by age group 2014-2019
Exhibit 06: Comparison of global and APAC smartphone markets 2014-2019 (millions of units)
Exhibit 07: Comparison of global and APAC tablet markets 2014-2019 (millions of units)
Exhibit 08: Internet users in APAC by country 2011-2014 (per 100 people)
Exhibit 09: Impact of drivers and challenges

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