Summary
Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,’ a Telecom Insider Report by Pyramid Research, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning within the m-commerce space by leveraging mobile merchants’ experience in Latin America.
Key Findings
Synopsis
“Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,” a new Latin America Telecom Insider by Pyramid Research starts by briefly describing the concept of m-commerce. It showcases a comprehensive m-commerce value chain and also outlines the customer experience within from a merchant and customer perspective. It explores the main drivers that impact MNOs to foster their presence in the m-commerce value chain in Latin America. The report then analyses the main challenges that MNOs have to overcome in order to position themselves as ICT providers to mobile merchants. Three case studies of Mexico and Brazil are presented, bringing evidence from some of the most prominent developments within the m-commerce market that were implemented by MNOs in Latin America. We conclude with a summary of key findings and a set of recommendations for MNOs, fixed-mobile operators and vendors.
Reasons To Buy
Introduction: M-commerce market context
Definition - mobile commerce
Market context - m-commerce value chain
Market context - mobile merchants
Drivers and challenges: Leveraging MNOs as key enablers within the m-commerce value chain
Latin America MNOs positioning within the m-commerce value chain
Latin America market drivers and challenges
Technology market driver
Technology market challenge
Demand market driver
Competitive market challenge
Market details: Case studies
Mexico: América Móvil
Brazil: Vivo
Brazil: Tim Brazil
Conclusions: Key findings and recommendations
Appendix: Acronyms and Definitions
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
Subscribe to Our Newsletter
Published On : December 2019
$ 3600
Published On : November 2019
$ 3600
Published On : November 2019
$ 3600
Published On : November 2019
$ 3600
$ 3950