Product Synopsis
Mobile gaming has become a very lucrative business sector globally with application stores playing a vital role as major OTT distribution platform. Mobile gaming app stores primarily distribute non-network mobile gaming apps under downloadable paid, in-app purchase, and/or hybrid models. The mobile game application then uses the mobile device’s platform to run the gaming software.
While Google Play and Apple app stores are market leaders, there are others that play key roles in terms of geographies and language. A major development is the emergence of BRIC countries and emerging independent app stores that run on iOS and Android. Overall global mobile gaming app store revenue is predicted to reach $23.7 billion with a combined CAGR of 21.5% with Apple and Google play holding the lion’s share.
Mobile Gaming Application Store Analysis 2015 covers app store trends in mobile gaming, geography and language analysis, native vs. non-native app store analysis, and recommendation for stakeholders. This report is a must read for ICT leaders as well as business executives, directors, and managers. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
Target Audience:
Game Portal Companies
Mobile Network Operators
Game Exporter / Importers
Social Media Service Provider
Mobile Application Developers
Mobile Handset Manufacturers
Location-based Service Providers
Brand/Product/Service Advertiser
Game Distributors and Aggregators
M-commerce Application Developers
Mobile / Online Gambling Companies
1.0 MOBILE GAMING APP STORE MARKETPLACE OVERVIEW
1.1 APP STORE IN MOBILE GAMING ECOSYSTEM
1.2 GAMING OPTIMIZED DEVICE AND DATA NETWORK FOSTERED APPSTORE REVOLUTION
1.3 HUMAN INTERACTION AND WORD OF MOUTH BECAME PRIME MARKETING TOOL
1.4 APPSTORE AS MAJOR OTT DISTRIBUTION PLATFORM
1.5 CHALLENGES IN FRAGMENTED DISTRIBUTION AND ROLE OF APP STORE
1.6 CROWDED GAME STORE AND ROLE OF APP STORE
1.7 GAME APPS GENERATE MOST MONEY
1.8 MOBILE GAMER PREFERS FREE PLAY
1.9 MONOPOLY OF BIG PLAYER PUSHED NEW INITIATIVE FOR APP STORE PUBLISHING
1.10 MOBILE GAMING APP USAGE TIME ON HIGH TREND
1.11 GAMING OS INTEROPERABILITY CHALLENGES
2.0 APPSTORE FRAMEWORK AND REVENUE
2.1 APP STORE PUBLISHING FRAMEWORK
2.2 VALUE CHAIN FRAMEWORK AND APPSTORE POSITIONING
2.3 REVENUE SHARING ACROSS VALUE CHAIN STAKEHOLDERS
2.4 MOBILE GAMING APPSTORE REVENUE 2014 – 2020
3.0 GEOGRAPHY AND LANGUAGE ANALYSIS
4.0 APP STORE ANALYSIS: GOOGLE PLAY VS. IOS
4.1 BUSINESS MODEL GOOLE PLAY VS. IOS
4.2 APPLE APP STORE
4.2.1 TOP GROSSING IOS GAME AND DAILY REVENUE
4.2.2 NON-GAMING APP RATIO 2012 – 2014
4.2.3 SHARE OF REVENUE BY APP CATEGORY
4.2.4 TOP 5 APP CATEGORIES 2014
4.3 GOOGLE PLAY
4.3.1 “GOOGLE GAMES” - UNIFIED GAMING PLATFORM TREND
4.3.2 SUCCESS FACTORS IN ANDROID STORE
5.0 ALTERNATIVE APP STORE FOR ANDROID
5.1 SLIDE ME
5.2 GETJAR
5.3 SOC.IO MALL
5.4 CODENGO
5.5 APPSLIB
5.6 1MOBILE
5.7 CAMANGI MARKET
5.8 TEGRA STORE
5.9 MIKANDI
5.10 ANDROIDPIT
5.11 ANZI
5.12 HIAPK
5.13 N-DUO MARKET
5.14 F-DROID
6.0 ALTERNATIVE APP STORE FOR IOS
6.1 CYDIA
6.2 LIMA
6.3 PREMIERAPPSHOP
6.4 SEXAPPSHOP
6.5 91 HIAPK
7.0 ALTERNATIVE APP STORE FOR BLACKBERRY OS
7.1 BLACKBERRY WORLD
7.2 CRACKBERRY STORE
7.3 BBNATION
8.0 ALTERNATIVE CROSS-PLATFORM APPSTORE
8.1 NOOK APP STORE
8.2 TAOBAO APP MARKET
8.3 HANDMARK & ONELOUDER
8.4 HANDSTER
8.5 PHOLOAD
8.6 MOBANGO
8.7 HANDANGO
8.8 BISKERO
8.9 OPERA MOBILE APP STORE
8.10 APPITALISM
8.11 NEXVA
8.12 KONGREGATE
8.13 MAOPAO
8.14 DJUZZ
8.15 APPCITY
8.16 ALTERNATIVE.TO
8.17 360 MARKET
8.18 APPOKE
9.0 OEMS APP STORE
9.1 SAMSUNG APPS
9.2 LG SMART WORLD
9.3 DOCOMO MARKET
9.4 XIAOMI APPSTORE
10.0 MOBILE CARRIER APP STORE
10.1 VODAFONE DEVELOPER
10.2 MOBILE MARKET OF CHINA MOBILE
10.3 SPRINT DEVELOPER PROGRAM
10.4 AIRCEL POCKETAPPS
10.5 AIRTEL APP CENTRAL
10.6 MAXIS 1STORE
10.7 M1 APP STORE
10.8 T-STORE
10.9 TURKCELL T-MARKET
10.10 OMNITEL APP STORE
10.11 MTNPLAY
11.0 OTHER EMERGING APP STORES
11.1 91 WIRELESS
11.2 WANDOUJIA
11.3 BAIDU APP STORE
11.4 APPCHINA
11.5 D.CN GAMES CENTER
12.0 RECOMMENDATIONS FOR GAME DEVELOPERS AND PUBLISHERS
12.1 ADOPT NEW GAME MARKETING APPROACH
12.2 BUILD STRATEGY ALONG ALTERNATIVE APP STORE
12.3 FOCUS EMERGING MARKET
12.4 TIPS FOR INDI GAME PUBLISHER
13.0 RECOMMENDATIONS FOR APP STORES
List of Tables
Table 1: Gaming App Store Revenue Apple & Google vs. Others 2014 – 2020
Table 2: Mobile Gaming App Store Leaders vs. Emerging and New Markets
Table 3: Top 10 Language Lists for Mobile Game Publishing
Table 4: Google Play vs. Apple Store Distribution
List of Figures
Figure 1: Nokia Primitive Snake Game vs. GREE’s Mobile Social Game Screen
Figure 2: Mobile App Usage Time by App Category 2014
Figure 3: Mobile Game Publishing Framework for App store
Figure 4: App Store in Mobile Gaming Value Chain Framework
Figure 5: Revenue Share across Mobile Gaming Value Chain Stakeholders
Figure 6: Top 15 Revenue Countries in iOS and Android App store
Figure 7: Top 10 Android Store in China
Figure 8: Top Grossing iOS Game and Daily Revenue in $ Million February 2015
Figure 9: Non-Gaming App Ration in Apple App Store 2012 - 2014
Figure 10: Share of Revenue in Apple App Store by App Category 2014
Figure 11: Top 5 App Categories in Apple App Store 2014
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