Summary
Mobile Payments: Revenue Models and Market Strategies, a Thematic Research Report by Pyramid Research, examines the predominant service and revenue models in the mobile payments arena, as well as the market approach of selected players, in order to identify effective strategies and key success factors. The analysis is built upon in-depth case studies of selected mobile payments services around the world, including Alipay Wallet, Boku, Dwolla, LevelUp, RURU, Paym, Starbucks and Apple Pay. Our analysis concludes with recommendations on best strategic approaches to maximize the mobile payments revenue opportunity.
Key Findings
Synopsis
The “Mobile Payments: Revenue Models and Market Strategies” report offers an in-depth examination of the global mobile payments ecosystem dynamics, revenue models and market strategies, highlighting unique challenges faced by the sector and best practices for effectively positioning mobile payments propositions. The report reviews supply and demand considerations for mobile payments providers, and provides specific examples of prevalent service and revenue models, and go-to-market strategies, through case studies of mobile payments players from Belgium, China, East Africa, Mexico, Russia, Sweden, the UK and the US.
The report is structured as follows:
Reasons To Buy
Executive Summary
Section 1: Mobile Payments Market Context
Report scope and m-payments definition
Participants in the mobile payments ecosystem
Solutions across the m-payments solutions value chain
Competition in m-payments
Supply dynamics: challenges faced by providers
Demand dynamics: The end-user perspective
Section 2: Strategies of Mobile Payments Providers
Consumer use cases: building a compelling pipeline
Merchant use cases: Providing value to businesses
The economics of mobile payments
Legacy revenue models case studies
Value-added revenue models case studies
Closed-loop revenue models case studies
Section 3: Mobile Payments Provider Case Studies
Strategic market approach to m-payments
China: Alipay Wallet
Russia: RURU (Vimpelcom)
United Kingdom: PAYm
US/ Global: Starbucks
US/ Global: Apple Pay
Section 4: Key Findings and Recommendations
Key Findings
Summary of Success Factors
Recommendations
Appendices
Companies Mentioned
About Pyramid Research
Pyramid contacts
List of Exhibits
Exhibit 1: Mobile payments definition for this report
Exhibit 2: Players in the mobile payments ecosystem
Exhibit 3: Mobile payments solutions value chain
Exhibit 4: Selected companies entering the m-payments solutions value chain
Exhibit 5: Supply challenges and opportunities
Exhibit 6: Mobile payments density
Exhibit 7: Mobile payments share of total payments
Exhibit 8: Top concerns of m-payments users- global
Exhibit 9: Top concerns of m-payments users- regional
Exhibit 10: Expected use of m-payments- next 6 months
Exhibit 11: Sample pipeline of mobile payments
Exhibit 12: Merchant m-payments use cases
Exhibit 13: Revenue models for mobile payments
Exhibit 14: Legacy revenue models
Exhibit 15: Bill-to-carrier payment interfaces
Exhibit 16: Transfer service revenue elements
Exhibit 17: Value-added revenue models
Exhibit 18: Kopo Kopo merchant business model
Exhibit 19: The LevelUp diversified revenue model
Exhibit 20: iZettle volume-based transaction fees
Exhibit 21: Closed-loop revenue models
Exhibit 22: Dwolla mobile payments processing
Exhibit 23: MCX's member merchants
Exhibit 24: Bitcoin daily m-payment transactions
Exhibit 25: Key focus areas of m-payment providers
Exhibit 26: Alipay Wallet market approach
Exhibit 27: China top m-payment providers volume
Exhibit 28: RURU market approach
Exhibit 29: RURU Wallet, co-branded with MasterCard
Exhibit 30: PAYm market approach
Exhibit 31: PAYm service metrics- first 8 months
Exhibit 32: Starbucks market approach
Exhibit 33: Starbucks mobile transaction growth- US
Exhibit 34: Apple Pay market approach
Exhibit 35: Apple Pay progress to date- March 2015
Exhibit 36: Key success factors by strategic element
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