Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Category : ICT & Media
Published On : February  2008
Pages : 71



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Music radio online (live streaming channels and individual track plays) generated 4.85 billion listening hours in 2007, up 26.1% over 2006. Listening hours averaged 404.2 million hours per month (excluding downloads), compared to a 320.5 million hour average in 2006, including leading music subscription services such as Napster, Yahoo Music and Rhapsody.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    Annual Internet Music Listening Hours: 2004 - 2007 1
    Average Listening Hours per Month: 2004 - 2007 2
SECTION ONE 3
    Annual Internet Music Listening House (Streaming Radio and Individual Music Tracks Played) Increased by 26.1% in 2007 3
   

Internet Music Listening Hour Comparison: 2004 - 2007

4
    Annual Internet Music Listening Hours: 2004 - 2007 4
    Internet Music Radio: Full Year 2007 5
    Internet Music Radio: Full Year 2006 13
SECTION TWO 22
    Listening Hours per Month Average 404.2 Million in 2007 22
    Average Listening Hours per Month: 2004 - 2007 22
    Internet Music Radio and Track Plays: by Month 2007 23
    Internet Music Radio Average Listening Hours per Month: the Top Ten Sites 2001 - 2010 35
    Internet Music Radio: Top Ten Sites by Month 36
    Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks January 2002 - December 2007 38
    Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks 2002 - 2007 39
SECTION THREE 40
    AOL Radio Networks, Clear Channel Online, Yahoo Music, Pandora and Live365 were the Top Five Internet Music Radio Brands in 2007 in Total Hours Delivered 40
    Listening Hour Annual Share by Brand: 2007 Ranking 41
    Summary Music Listening Hours: by Brand 2007 42
    Annual Listening Hour Share Totals: by Brand 2007 43
SECTION FOUR 54
    Internet Music Radio Ad Billings At $80 Million in 2007 54
    Internet Music Radio Gross Ad Billings: 2003-2008 54
    Year-over-Year Internet Music Radio Ad Billings Growth: 2004 - 2008 55
    Internet Music Radio Inventory Sell Out Rates: Total Available Market 55
    Total Streaming Advertising Market Value 2003-2008 56
    Comparable Reach Analysis With Terrestrial Radio Indicates A Market With Fully Valued Potential Of $496 Million 59
    Market Maturity Comparative Analysis: Pro Forma 60
    Clear Channel Online Revenue As A Market Valuation Benchmark 61
Q & A 62
    Bid4spots 62
    Clear Channel Online 65
    .977.Com/977music 67
    Pandora 69
    Live365.Com 71
 
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