Online video views (streams and progressive downloads) delivered through professional content sites increased 50.3% in 2007 to 33.5 billion. The entertainment category experienced the highest rate of growth in 2007 compared to 2006, running up 216.3%. In entertainment and television, large media brands are enjoying a period of ascendance powered by broadband properties (or personalities) associated with Disney, Viacom, CBS, ABC, Fox, Time Warner, Comcast and NBC, among others.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Total Video Views Delivered: Professional Content 1998 - 2011 | 1 | ||
| Video View Growth Rates: 1998 - 2011 | 2 | ||
| Average views per month jump 216.3% across the entertainment category and 148.9% for television in 2007; music and movie view declines reveal the impact of viewer and content migration to UGV networks | 2 | ||
| Average Views per Month Comparison by Category: 2007 vs. 2006 | 3 | ||
| 2007 Video View Percent Total by Month | 3 | ||
| SECTION ONE | 4 | ||
| Online Video Segment Growth and Analysis: Professional Content Categories 2007 | 4 | ||
| The Growth in Video Views Delivered Was Accelerated By: | 4 | ||
| Online Video Exhibits Solid Double-Digit Growth in '07, Outpacing Earlier Forecasts | 5 | ||
| Video Views Delivered: 1998 - 2011 | 7 | ||
| Total Video Views Delivered: Professional Content 1998 - 2011 | 7 | ||
| Total Video Views Delivered in Millions: 1998 - 2011 with Regression Analysis Forecast | 8 | ||
| Video View Growth Rates: 1998 - 2011 | 9 | ||
| Video View Historical Growth Rates: Regression Trend Line Analysis 1999 - 2007 | 9 | ||
| Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011 | 10 | ||
| Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 | 11 | ||
| Broadband and Narrowband Video Market Share: Analysis of Video Views Delivered by Bit Rate 2000 through 2011 | 12 | ||
| Broadband Views per Unique User, per Site, per Month Posts A 37.1% Decline in 2007 | 12 | ||
| Broadband Views per Unique User per Site per Month | 13 | ||
| Broadband Views per Unique User per Month per Site: 2001 - 2007 | 13 | ||
| Total Views per User, per Site per Month Rise in 2007 | 14 | ||
| Total Views per Unique User per Site per Month | 15 | ||
| Total Views per Unique User per Site per Month: 2001 - 2007 | 15 | ||
| Total Views per Unique User per Month per Site: 2007 Analysis | 16 | ||
| SECTION TWO | 54 | ||
| Online Video Views and Content Category Analysis: 2007 | 54 | ||
| Online Video Content Category Definitions | 54 | ||
| Average Views per Month Jump 216.3% Across The Entertainment Category and 148.9% For Television in 2007; Music and Movie View Declines Reveal The Impact Of Viewer and Content Migration To UGV Networks | 55 | ||
| Average Monthly Views by Category: 2007 and 2006 Comparison | 56 | ||
| Average Views per Month Comparison by Category: 2007 vs. 2006 | 57 | ||
| Online Video Viewing Share: 2007 by Category | 58 | ||
| Online Video Category Share Shifts: Pro Content 2003 - 2007 | 58 | ||
| Online Video Viewing Share: 2003 - 2007 Professional Content Categories | 58 | ||
| Online Viewing Share Five Year Trends Analysis: 2003-2007 Professional Content | 59 | ||
| Online Video Viewing Share Analysis: Percent Change by Category 2006 vs. 2007 | 59 | ||
| Online Video Share Analysis: 2006 vs. 2007 | 59 | ||
| Online Video Viewing Share Analysis: 2006 vs. 2007 | 60 | ||
| Online Video Viewing Share Comparison: 2006 vs. 2007 | 60 | ||
| Online Video Viewing Share Comparison: 2006 vs. 2007 | 61 | ||
| Broadband Video Views Grew by 57.8% in 2007, Narrowband Fell by 12.5% | 62 | ||
| Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 | 63 | ||
| Video Views Delivered by Content Category | 64 | ||
| Film and Movie Views: 2007 | 68 | ||
| Movie Video Online Viewing Share: 2003 - 2007 | 68 | ||
| Movies/Film (Trailers, Short and Long Form--Does Not Include Downloads) | 69 | ||
| Television | 77 | ||
| Television Video Online Viewing Share: 2003 - 2007 | 77 | ||
| Television | 78 | ||
| News | 93 | ||
| News Video Online Viewing Share: 2003 - 2007 | 93 | ||
| News and Information | 94 | ||
| Entertainment | 111 | ||
| Entertainment Video Online Viewing Share: 2003 - 2007 | 111 | ||
| Entertainment | 112 | ||
| Sports | 131 | ||
| Sports Video Online Viewing Share: 2003 - 2007 | 131 | ||
| Sports | 132 | ||
| Music | 142 | ||
| Music Video Online Viewing Share: 2003 - 2007 | 142 | ||
| Music | 143 | ||
| SECTION THREE | 152 | ||
| Online Video Delivered by Professional Media Brand Sites Averages 2.8 Billion Views Per Month in 2007 | 152 | ||
| Video Views by Month: 2007 Professional Content | 152 | ||
| Video Views by Month: Professional Content Categories 2007 | 153 | ||
| 2007 Video View Percent Total by Month | 153 | ||
| Quarterly View Totals Analysis: 2007 | 154 | ||
| 2007 Quarterly View Total Comparison | 154 | ||
| Aggregate Annualized Views by Brands Included in Monthly Totals Average | 155 | ||
| Calendar Year 2007 by Month | 157 |
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